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Looking back in 2021, due to the shortage of chips in the upstream market, the production plans of many car companies have been disrupted, end-market dealers have no cars to sell, consumers have no cars to buy, and the market is no less difficult than in 2020. However, judging from the annual sales announced by the major car companies, the market performance of most of the major car companies in 2021 is still relatively optimistic, such as FAW-Volkswagen, FAW Toyota, Guangzhou Automobile Honda, Dongfeng Nissan, etc., in the joint venture camp, and BYD, Xiaopeng, ideal, Lulai, etc., in the independent camp, all handed in good results in 2021.

First of all, let's take a look at the joint venture brand camp, including FAW-Volkswagen, FAW Toyota, Guangzhou Auto Toyota, Dongfeng Honda, Guangzhou Automobile Honda and Dongfeng Nissan, which have all announced their sales results in 2021. The above are all the leading brands in the joint venture market. Account for the majority of China's passenger car market.

FAW-Volkswagen is the first to announce annual sales. On January 1, FAW-Volkswagen released sales data showing that a total of 1.8578 million new cars (including Audi imported cars) were sold in 2021, once again winning the top spot in domestic passenger car sales. From the perspective of specific brands, Volkswagen brand terminals sell 988700 vehicles, Audi brand terminals sell 700100 vehicles, and Jetta brand terminals sell 169000 vehicles. It is understood that this is the third year that FAW-Volkswagen won the champion of passenger car market.

The lack of core of FAW-Volkswagen in 2021 is no more optimistic than other car companies, especially Audi brand, there has been news of production suspension and reduction many times. In terms of full-year sales, the Audi brand sold 700100 vehicles for the year, down 3.6 per cent from 2020. In terms of new cars, FAW-Volkswagen launched its first medium-and large-scale SUV during the year, which is the largest SUV of the Volkswagen brand in the world, with a price of 29.99-399900 yuan. In addition, FAW-Volkswagen also launched ID.4 CROZZ, ID.6 CROZZ, Audi e-tron, Audi Q4 e-tron and other electric vehicles during the year to accelerate the electrification transformation.

Let's take a look at Liangtian. According to official figures, FAW Toyota sold 860019 vehicles in 2021 and Guangzhou Auto Toyota sold 840396 vehicles. In terms of specific models, the Camry, as one of the Japanese three swordsmen, is the mainstay of GAC Toyota's sales, selling 217724 vehicles in 2021. In June last year, the fourth-generation Hanlanda officially went on sale, and due to the sales strategy of new and old models in the same house, it still sold 107733 vehicles in 2021. In addition, the compact SUV Velanda sold 130880 vehicles for the whole year. As for FAW Toyota, Carola and Rongfang are the main sources of sales, with the Carola family selling 330300 vehicles and Rongfang family selling 203400 vehicles a year. In addition, Crown Lufang, the high-end brand of FAW Toyota, has sold 25173 vehicles since its launch in August, Lingfang 7929 since its launch in November and AsiaLion 33165 since its launch in April. From 2021, Toyota will have a lot of new cars on the market, including Ling Shang / Asian Lion, fourth-generation Han Landa / Crown Lu Fang, Seine, Ling Fang, etc., and the new compact SUV Fenglang Landa is also officially on the market tonight.

GAC Honda's annual terminal sales were 780266 and Dongfeng Honda 793272. Compared with Toyota, Honda will launch fewer new cars in China in 2021, including the new Civic, style, Odyssey and Ericsson. In terms of sales volume, Accord is the carrying sub-model of Guangzhou Automobile Honda, with a cumulative sales of 201301 units for the whole year, followed by Haoying. As a sister model of CR-V, Haoying sold 166240 vehicles in the year, followed by colorful Zhi, which ranked third, with a cumulative sales volume of 173870 vehicles. In addition, the annual sales of the classic hatchback car was 96326. As for Dongfeng Honda, CR-V is the main sales force, with cumulative sales of 222325 vehicles for the year, 191417 for XR-V and 166127 for Civic, and 52214 for Ericsson. Looking forward to 2022, Honda will launch two pure electric vehicles in China, namely the e:NP1 and the e:NS1.

Let's take a look at Dongfeng Nissan. Dongfeng Nissan (including Nissan and Qichen) sold a total of 1134889 vehicles this year, down 6.4% from a year earlier, including 1047073 Nissan-branded passenger cars and 87816 Qichen brands. Judging from the data, the Dongfeng Nissan brand alone outperformed any joint venture between Toyota and Honda in China. In terms of specific models, the seventh generation Teana sold a total of 163741 sets in the whole year, 513193 units in the Xuanyi series and 161152 units in Xiaoke. As for the new Qijun, which has just been replaced, the authorities have not announced its specific sales, but sales are expected to rise in December. Since the listing of the new Qijun, the monthly sales of the new Qijun have been maintained at about 4000 vehicles under the influence of three cylinders. in December, Zhengzhou Nissan listed the old four-cylinder Qijun, with prices of 189200 yuan and 192800 yuan respectively, which are more expensive than the new and old models. I don't know how the market is performing. From the market performance of Dongfeng Nissan, the chip shortage and the impact of the epidemic led to a decline in sales to a certain extent, but the listing of three-cylinder Qijun is also another important reason for the decline in sales.

Other car companies, Dongfeng Peugeot and Beijing Hyundai sales are significantly lower, of which Dongfeng Peugeot cumulative sales of 51056 vehicles in 2021, far less than the above joint venture brands, but sales growth of 74% compared with 2020, far exceeding the growth rate of the industry as a whole. In addition, as a joint venture brand that once sold more than one million vehicles a year, Beijing Hyundai's sales performance in recent years is mediocre, probably because the overall figure is not satisfactory, the official did not announce the overall sales in 2021, but just singled out several models with good performance, including Elantra's cumulative annual sales of more than 130000 vehicles and ix35's annual cumulative sales of 82924 vehicles.

In the luxury brand market, Lincoln did well in 2021, selling 91621 new cars for the year, mostly from domestic models. At present, three domestic models of adventurers, pilots and navigators are on sale under Changan Lincoln. At the Guangzhou Auto Show, the new medium-sized car Lincoln Z is officially pre-sold with a pre-price of 255000-342000. This is a Chinese special model, and its competitors include Cadillac CT5, Volvo S60, Genisse G70 and so on.

The car companies that take the lead in publishing results generally perform well, as can be seen from the market performance of the above car companies, but at the same time, there are also hidden worries in the market. at present, the competition among car companies is becoming more and more fierce, especially after the rise of independent brands. the living space of weak joint venture brands is reduced, and the development of joint venture brands at the bottom becomes more and more difficult.

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