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On January 8, Wanda Red Flag car flagship store opened for business in Beijing Fengke Wanda Square. Wang Jianlin, chairman of Wanda Group, personally visited Wanda Red Flag experience Center to participate in ribbon cutting. at the same time, together with Chen Xu, general manager of FAW Red Flag Automobile sales Co., Ltd., he gave 10 red flag car keys to 10 car buyers in the store, which is enough to show that Wanda and Red Flag attach great importance to bilateral cooperation.

On October 11, 2021, Wanda Group and FAW of China reached a strategic cooperation. The two sides will empower each other from the three dimensions of service ecology, energy ecology and member ecology, and innovate and jointly build "Red Flag user experience ecology". Wanda will jointly set up an automobile service company with Red Flag and Red Flag partners to build a "new Red Flag Super experience Store" nationwide, relying on Wanda's commercial plaza and cultural travel projects. It is understood that the Wanda Red Flag experience Store will be completed in the first half of 2022 and will provide customers with a comprehensive car display experience, a more convenient online and offline sales experience, and a convenient maintenance service experience. In addition, Wanda Group will provide VIP membership access for owners of Red Flag, and all Red Flag owners under Wanda Group can enjoy preferential policies for parking, hotel, cinema and other services. It is understood that in 2022, 60 Wanda Red Flag experience stores will be opened in cities across the country.

At the launching ceremony of strategic cooperation, Wang Jianlin also said that he personally took the lead and all senior executives at and above the vice president of Wanda transferred to Red Flag cars, which not only expressed their trust in domestic brands, but also showed their confidence in the national brand Red Flag cars.

So what's so special about Wanda Red Flag experience Center? According to media visits, Wanda Red Flag experience Center is located in the atrium on the first floor of Beijing Fengke Wanda Shopping Mall, with a Pizza Hut on the left and a small watch shop on the right. In addition, although it is the Wanda Red Flag experience Center, the overall area is not very large. At present, there are only four display cars in the store, including the Red Flag H9, E-HS9, EV-Concept and L-Concept concept cars on sale.

It seems to be crowded, and the space for activities is not very open. However, there is also a service area on the second floor of the mall, which will provide after-sales, test drive, maintenance and delivery services, which are not yet open, but this may be the biggest difference from the traditional shopping mall experience center.

Data show that in June 2017, Wanda suffered a double siege of stocks and debts. under the circumstances of high debt and tight cash flow, diversified development seemed cumbersome, and finally had to choose "arm-breaking survival". The assets sold include not only real estate project resources, but also overseas assets and cultural and tourism projects, as well as the financial sector that has been given high hopes.

After real estate developers such as Evergrande and Baoneng got stuck in the car-building swamp, Wanda Group, also a real estate developer, chose to cooperate with car companies to develop car sales and services. Of course, compared with building cars, the investment in car sales and services will be lower, and moving car dealerships and after-sales services into shopping malls is also the mainstream practice of car companies, but compared with Baoneng and Evergrande, Wanda's probability of "stepping on the pit" will be greatly reduced.

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