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According to the 21st Century Business report, Yu Chengdong, managing director of Huawei, consumer business CEO and smart car solution BU CEO, said in an interview at the Shenzhen headquarters, "We want to build the car companies that we work closely with into the most profitable ones. I want to say this first and let everyone see if we can make good on it. "

In an interview with the media, Yu Chengdong explained why Huawei chose well-off Cyrus to cooperate deeply. "on the one hand, the combat effectiveness of well-off Selis is very strong, and he has the spirit of working hard and working hard. On the other hand, the well-off Cyrus also has the leading pure electric drive extended range technology, we are also based on the domestic actual car scene to make the choice. At present, the public charging network is not perfect, the use of pure trams in small and medium-sized cities is very inconvenient, and the attenuation of pure trams in winter in the north is also very serious. The advantage of the extended range is that it can give full play to the performance of the tram, while at the same time having the advantages of the oil car, which is a technical route that conforms to the national conditions and the feelings of the users. "

As for why Huawei sells cars? Yu Chengdong said: on the one hand, after Huawei was sanctioned, high-end mobile phone shipments dropped sharply due to the lack of 5G chips. Selling cars can help retailers survive and help retailers make money. On the other hand, the current retail format has become a retail network centered on shopping malls and online. If car companies build a retail system with shopping malls as the core from scratch, the rental and labor costs will be very expensive. With the help of Huawei's existing retail system and service network, it can help car factories to save a lot of costs of laying retail channel networks, and will also bring large-scale sales of motor car BU parts to achieve a win-win situation.

Yu Chengdong seems to be full of confidence in Huawei's car sales. "We plan to use a thousand stores to sell cars by the end of this year, assuming that each store can sell 30 units a month, the monthly sales will reach 30, 000 units. Huawei will challenge the sales target of 300000 units this year, so that the annual sales of the cooperative car companies will reach 100 billion yuan. Our goal is to build our partners with Huawei into the most profitable car companies in China. " However, Yu Chengdong is also frank that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain. Serious shortage in the industry and other problems should not be underestimated, 300000 still has a lot of challenges.

In addition, with regard to the rumors that "the M5 is made by Huawei" and "well-off has become a contract factory of Huawei", Yu Chengdong said, "at present, the complete vehicle research and development and manufacturing of the AITO M5 are all the responsibility of well-off Cyrus. Huawei helps in product styling, interior and exterior design and brand marketing, including intelligent cockpit, motor, electric control and so on using Huawei technology and parts."

In fact, in an interview with the media in 2019, Ren Zhengfei made it clear: we will never build a car, we are the module of car networking, the electronic part of the car. Of course, Huawei has kept its promise over the years, making it clear many times in public that it will not build cars, but to help car companies build good cars.

Dongfeng Xiaokang tied Huawei to become the first beneficiary. In 2019, the Cyrus brand of Xiaokang launched the SF5 model, but the market performance of this model is very poor, with a cumulative sales of 732 units in 2020. However, in April 2021, when Cyrus partnered with Huawei, it was transformed into a model sold by Huawei Mall and put on the cloak of intelligence. It is understood that Cyrus Huawei wisely selected SF5 on the basis of the prototype car, equipped with Selis independently developed 255kW electric drive system and Huawei 150kW three-in-one electric drive system, equipped with Huawei HUAWEI DriveONE electric drive system, HUAWEI HiCar, HUAWEI Sound audio technology. Data show that the cumulative sales from January to November in 2021 is 6572 vehicles, although the performance is also not satisfactory, but it can be said that there is a lot of room for improvement compared with 2020.

On December 23, 2021, at Huawei's flagship winter product launch, the AITO M5, jointly built by Huawei and Dongfeng Xiaokang, was officially unveiled, with a pre-price of 25-320000 yuan after subsidy. From the appearance of the new car, the M5 basically continues the design style of Cyrus SF5, with a new front face design, but its core has changed. It is understood that the M5 is the first model equipped with Huawei HarmonyOS intelligent cockpit system. Yu Chengdong said that the arrival of the M5 marks a historic transformation of cars from vehicles to intelligent ecology, and is also Huawei's "key link in building the ecology of the Internet of everything".

More importantly, after the release of the M5, Cyrus Huawei Smart SF5 quietly launched Huawei Mall, replaced by the M5. In Huawei terminal stores, Cyrus Huawei Smart SF5 has also been replaced by the M5. There are signs that the M5 is an important part of Huawei's layout of the auto market.

Although Huawei has repeatedly stressed that it does not build cars, it is no longer meaningful to ask whether Huawei has built cars or not with the launch of the M5. In the long run, cars will certainly be the focus of Huawei's future layout, but Huawei has always stressed that it will not build cars, and it is more like Huawei to become a supplier of smart cars in the areas of three-electricity system, intelligent cockpit and self-driving.

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