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On December 15, 2021, Niu Innovation Energy, founded by Li Yinan, officially launched its new automobile brand "NIUTRON" and announced its Chinese name "self-Travel Home". According to previous reports, the layout of Ziyou's products is pure electric and add-on programs. Its first model, NV, is located in medium and large high-end SUV and is expected to launch and accept bookings in the first half of 2022.

Today, self-traveler released the official picture of its first model, self-tour home NV. From the point of view of appearance, the new car adopts Urban Exploring design concept, the front face uses double-rail circular lights composed of LED light source, and the circular double-ring design plus intermittent light belt looks very recognizable. On the side of the car body, the C-column adopts the metal texture cover plate design, and the digital sense dynamic charging indicator is embedded at the same time, which fully integrates the practical function and the sense of science and technology. On the tail side, in addition to using through-type taillights to echo with the front of the car, there is also a light belt above the charging port, which lights up when charging, and shows the dynamic effect of the increase in electricity when charging, and also has a certain degree of recognition. In terms of body size, the length, width and height are 4915/1950/1750mm and wheelbase 2900mm, respectively, which are located in medium and large SUV.

In terms of interior decoration, the NV will be equipped with a 15.6inch vertical central control screen and a 12.3inch instrument screen, both of which will be equipped with a self-developed car system, with only a row of physical buttons at the bottom of the central control screen, and the overall interior design is relatively simple. In the power part, the new car will be equipped with an intelligent electric four-wheel drive system with a zero-hundred acceleration of 5.9 seconds and a variety of driving modes.

According to the data, the Niu Innovation Energy Technology (NIUTRON) car project was established in November 2018, the brand is headquartered in Beijing, the R & D center is set up in Shanghai, and the R & D and intelligent manufacturing base is located in Changzhou. At present, the company's core R & D team is close to 1000 people, all from domestic and foreign mainstream first-tier automobile companies. In December 2020, Jiangsu Niu Innovation Energy Technology Co., Ltd. completed registration with a registered capital of US $50 million. The company is a wholly foreign-owned enterprise wholly owned by a legal person from Taiwan, Hong Kong and Macao. In August 2021, the address of Niu Innovation Energy was changed to Jintan District, Changzhou City, and the registered capital increased by US $400 million from US $50 million. In December 2021, Niu Innovation Energy officially launched its new automobile brand "NIUTRON" and announced its Chinese name "self-Travel Home".

As for Li Yinan, he was admitted to the junior class of Huazhong University of Science and Technology at the age of 15 to study physics and became executive vice president of Huawei at the age of 26. In 2000, he left Huawei to start Harbor Network, which was later acquired by Huawei. Since then, after several twists and turns, Li Yinan has served as Baidu's chief technology officer, China Mobile's 12580 business CEO, and joined GSR Ventures as a partner in 2011. In April 2015, Li Yinan started his business again and founded the Mavericks electric car. In March 2018, Li Yinan joined the Plum Blossom Angel Venture Capital and served as a partner. In February 2021, there was a rumor that Li Yinan would build a car. In some recruitment platforms, Niu Innovation Energy began to recruit a large number of people related to automobile manufacturing. In this regard, outsiders have believed that the Mavericks electric workshop entered the bureau to build cars, but was denied by CEO Li Yan. At present, Mavericks electric car and Niu Innovation Energy do not have much to do with each other except that the founders are both Li Yinan, and the two will maintain an independent development relationship in the market.

It is worth mentioning that Huawei, the former employer of Li Yinan, also entered the auto market and became a competitor again. The difference is that Huawei has always stressed that "do not build cars, build good cars for car companies", while Niu Innovation Energy, as a vehicle manufacturer, will compete with the mainstream brands in the market.

In the release from the tourist brand, Li Yinan said in an interview, "there is no doubt that automobile manufacturing is an industry with a high funding threshold." People have also asked me why I didn't make a car before, but now I want to make a car. In 2014, I judged that I could not raise $3 billion to do it, and now there is a good chance that I should be able to raise the money to do it. "

There is no doubt that automobile manufacturing is an industry with a high funding threshold. In an interview with the media at the end of last year, Li Bin said: "car building requires a reserve fund threshold. I said 20 billion a few years ago, but now it may not be possible to do it without 40 billion." The 40 billion mentioned by Li Bin may not be an accurate figure, but the threshold for building cars is constantly rising, which stems from the improvement of consumers' consumption concepts, paying more attention to product quality, brand image, sales services, and so on. It is really difficult to fully invest in car building without a large amount of money. In March this year, Xiaomi Group officially entered the bureau to build cars, with an initial investment of 10 billion yuan and an estimated investment of US $10 billion in the next 10 years. Toyota President Akio Toyoda said on Dec. 14 that he plans to spend $35 billion on developing electric cars.

In addition, money does not necessarily do a good job. Take Evergrande as an example, it has lost 10 billion yuan since it entered the bureau to build a car, but it has not yet put a new car on the market, and its future is bleak. As a member of cross-border car building, the Niu Innovation Energy founded by Li Yinan is synchronized with Baidu, Xiaomi, Foxconn, etc., but it is a few years later than Lulai, Xiaopeng, and ideal, and the market is no longer a blue ocean. It is still unknown whether the Niu Innovation car can break out of the tight encirclement.

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