AutoBeta(AutoBeta.net)01/13 Report--

According to the latest figures released by Volkswagen China, Volkswagen Group delivered 3.3 million new cars in China in 2021, down 14% from a year earlier and an eight-year low. According to automotive industry inquiries, Volkswagen delivered 3.27 million vehicles in China in 2014, and delivered 3.27 million, 3.68 million, 3.54 million, 3.98 million, 4.18 million, 4.21 million, 4.23 million and 3.85 million new cars respectively from 2013 to 2020, while Volkswagen delivered 3.3 million new cars in China in 2021, the lowest sales in eight years.

In terms of specific brands, the Volkswagen brand (Hanzi brand Jetta) delivered a total of about 2.428 million vehicles in Chinese mainland and Hong Kong in 2021, down 14.8% from the same period last year. It is understood that Volkswagen launched 7 new models and 6 modified models this year, including mid-term revamped Passat, mid-term revamped Touguan L, new medium-and large-scale SUV range, and so on. In terms of new energy vehicles, Volkswagen China sold 119000 vehicles for the whole year, an increase of 128% over the same period last year, mainly due to Volkswagen ID. The layout of the family model. It is understood that ID. The family's models on sale include ID.4 X/ID.4 CROZZ, ID.6 X/ID.6 CROZZ and ID.3, of which ID.4 CROZZ sold 26000 vehicles, ID.4 X 21000, ID.6 CROZZ 10000, ID.6 X 7000 and ID.3 6000.

As for Skoda brand, as the layout of SAIC Volkswagen in the middle and low end of the market, its sense of existence in the domestic market is getting lower and lower. Skoda delivered 71200 vehicles in 2021, down 58.8% from a year earlier, according to Volkswagen Group.

Skoda has many domestic models in China, including Kodiak, Komick, Krook, Mingrui, Express School and so on, but none of them can realize the "popular style". In May 2021, Skoda's new bright Pro officially went on sale, with a price range of 12.49-157900 yuan. As a replacement model, the new car is based on the Volkswagen MQB-EVO platform, the exterior and interior are redesigned, and the wheelbase is also more than the overseas version. In terms of power, the new bright Pro cancels the 1.5L naturally aspirated engine and is replaced with a 1.4T turbocharged engine with a maximum power 110kW and a maximum torque 250N.m, matched with a seven-speed double-clutch transmission. However, the new bright Pro failed to rescue Skoda, with full-year sales of 16800 vehicles.

In terms of luxury brands, Audi delivered 701300 cars in China in 2021 and 726300 in 2020, down 3.4 per cent from a year earlier. The shortage of chips seriously interferes with the production of local models, but the demand for imported models increases significantly, which makes up for the weak performance of domestic models to a certain extent. During the year, the biggest development of Audi brand promoted the launch of the first model of SAIC Audi brand. On September 26th, SAIC Audi's first model, Audi A7L, was officially launched. The price range of A7L 55TFSI is 59.97-696700 yuan, and it is announced that it will be officially delivered in early 2022. At the 2021 Guangzhou Auto Show, the Audi Q5 e-tron, the second model of SAIC Audi, began pre-sale, and the new car announced a pre-sale price range of 40-520000 yuan. In addition, SAIC Audi full-size large SUV fuel car Audi Q6 has also been exposed, the new car will be launched in the second half of this year.

Electrification has also become an important layout of Audi in the future. Audi said that the Chinese market plays an important role in electrification routes, and Audi will work with China's two major partners, FAW and SAIC, to further increase the introduction and research and development of electric vehicles. At the same time, FAW-Volkswagen Audi will have 12 domestic Audi models, and the new model jointly developed with Porsche PPE platform will be produced in Changchun factory in 2024.

In addition, Volkswagen's ultra-luxury brands Porsche, Bentley and Lamborghini did well, hitting record sales, up 7.5%, 40.0% and 54.8%, respectively, year-on-year. Of these, Porsche delivered 95671 vehicles in China in 2021, an increase of 8% over the same period last year. China is still the largest single market for Porsche in the world. China has become the strongest market for Bentley sales for the second year in a row, with sales of 4033 vehicles in 2021, up 40% from 2880 in 2020. China is the second largest market for Lamborghini, delivering 935 vehicles in China in 2021, an increase of 54.8% over the same period last year.

In response to the decline in sales, Feng Sihan, CEO of Volkswagen Group (China), said: "2021 is one of the most challenging years since we entered the Chinese market. Our orders are considerable, but the shortage of chips makes our production capacity unable to meet the needs of our customers. Our entire vehicle plant and supplier factories were closed by the COVID-19 epidemic, which aggravated the lack of production capacity, which in turn caused us to lose a certain market share. However, thanks to the strong performance in the first half of the year, we are still able to maintain our leading market position in the face of continuing challenges. Looking forward to 2022, the chip supply situation will continue to fluctuate in the first half of the year, but it is expected to improve gradually, and our production will stabilize during the year. " Feng Sihan added: "despite the multiple challenges, we continue to accelerate the electrification transformation."

On January 12, the Ministry of Industry and Information Technology released the situation of China's automobile production and sales in 2021. Under the influence of unfavorable factors such as chip shortage and rising prices of raw materials, automobile production and sales still increased steadily in 2021, ending a downward trend for three consecutive years. According to the data, China's automobile production and sales completed 26.082 million and 26.275 million respectively in 2021, an increase of 3.4% and 3.8% respectively over the same period last year. Among them, the sales of new energy vehicles completed 3.521 million, ranking first in the world for seven consecutive years.

Electrification will be the focus of Volkswagen Group's future development. Volkswagen CEO Dis has set a goal: to surpass Tesla and become the global market leader in electric vehicles by 2025 at the latest. However, take the Chinese market as an example, BYD sold 584000 new energy passenger vehicles in 2021, SAIC GM Wuling 431000 and Tesla 321000, while FAW-Volkswagen and SAIC-Volkswagen sold 70000 and 61000 respectively. Judging from the data, Volkswagen still has a lot of work to do.

Volkswagen Group announced on Wednesday that its global delivery volume fell 4.5 per cent to 8.88 million vehicles in 2021, the lowest since 2011. In China, the world's largest single market, 3.3 million new cars were delivered for the whole year, down 14% from a year earlier and an eight-year low. Volkswagen is facing the stage predicament of the decline of overall sales and the difficult breakthrough of new energy vehicles, and the century-old Volkswagen is facing a historic critical moment.

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