AutoBeta(AutoBeta.net)01/13 Report--

The cumulative retail volume of Dongfeng Nissan for the whole of 2021 was 1134889 vehicles, down 6.4 percent from the same period last year, according to the latest retail data released by the Federation of crew members. Of this total, the retail volume of Dongfeng Nissan in December 2021 was 114093 vehicles, down 20.9 percent from the same period last year.

In terms of specific models, there are only three models with more than 10,000 vehicles in Dongfeng Nissan in December 2021, of which Xuanyi is 50492, Teana is 20008, and Xiaoke is 16618. As the four best-selling models of Dongfeng Nissan, Qijun sold only 2808 in December, retailed 101941 in 2021, compared with 169582 in 2020, 212629 in 2019 and 204,597 in 2018, a recent low.

Since Dongfeng Nissan listed a new generation of Qijun, or its market performance is not satisfactory, its sales figures have been a mystery. Before the replacement, Qijun with 2.0L four-cylinder engine basically sold more than 10,000 per month, with sales of 18583, 10113, 14418, 14336, 12855 and 11581 from January to June, respectively.

On July 30th, the new generation Qijun officially went on sale, and the price range of the new car is 18.19-262900 yuan. As a new generation of models, the new Qijun upgrades in appearance, interior and configuration, while the power system is replaced with the newly developed 1.5T variable three-cylinder turbocharged engine, with a maximum power 150kW and a maximum torque of 300N ·m, matched with a new generation of CVT gearbox. As a comparison, Lao Qijun is equipped with 2.0L and 2.5L naturally aspirated engines, the maximum power is 111kw and 133kw, and the peak torque is 194N m and 239N m. Xinqijun has obvious advantages in power parameters.

However, Xinqi Jun was slapped in the face. According to the retail sales released by the Federation, Nissan's sales of Xinqijun from August to December in 2021 were 4035, 4021, 4010, 4001 and 2808 respectively. From the data, it is not difficult to see that after the listing of Xinqi Jun, its sales have basically halved from more than 10,000 monthly sales to the current level of 4000 vehicles, and Qijun, as one of the four best-selling models of Dongfeng Nissan, its current sales have affected the market performance of Dongfeng Nissan and even Nissan in China. According to official Nissan data, the cumulative retail volume of Dongfeng Nissan in 2021 was 1134889 vehicles, down 6.4% from the same period last year. In addition to the repeated spread of the epidemic and the shortage of spare parts, the three-cylinder Qijun was also involved.

In order to reverse the situation, Lao Qijun resumed production and listed on the market, handed over to Zhengzhou Nissan production, and renamed it "Qijun Glory", the price is 189200 yuan and 192800 yuan respectively. In terms of power, Qijun Glory, equipped with a 2.0L four-cylinder engine, has a maximum power of 151hp and a maximum torque of 194Nm, which is matched by a CVT gearbox. Can the resumed production of "Qijun Glory" still be recognized by the market? In terms of price, the previous generation of Dongfeng Nissan Qijun has a total of 11 models on sale, of which the 2.0L model ranges from 18.88 yuan to 207300 yuan. Dongfeng Nissan Xinqijun has a total of eight models on sale, with prices ranging from 18.19 yuan to 262900 yuan. As the resurrection of Qijun glory, its price is higher than the new and old Qijun, it may be difficult for consumers to pay for it. Of course, this may be a sales strategy, set a high value threshold, and then a big discount to make the market feel good value for money, buy the old model will not feel the loss, but the specific performance will still take several months to verify.

In terms of annual sales, Dongfeng Nissan's annual cumulative retail volume is 1134889 vehicles, second only to FAW-Volkswagen, SAIC-Volkswagen, SAIC-GM and Geely. In terms of volume, Dongfeng Nissan is ahead of any joint venture between Toyota and Honda and is the only Japanese joint venture with annual sales of more than one million vehicles. However, from a single brand point of view, Nissan is obvious to Toyota and Honda, and Nissan has only four best-selling models, namely, Xuan Yi, Teana, Xiaoke, Qijun, any of which may have a huge impact on Nissan.

According to Nissan, global car sales from January to November in 2021 were 3.7246 million, of which 1.2477 million were sold in China, making it Nissan's largest market in the world. The importance of the Chinese market to Nissan can be imagined, and the future actions of Nissan in China will directly affect its follow-up development.

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