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When it comes to hot models in 2021, Toyota is definitely on the list. Before Sena went on the market, domestic consumers were quite looking forward to this model, because Toyota Sienna was highly sought after by consumers in both domestic and foreign markets, but its imported domestic taxes and price increases resisted many consumers' desire, and Toyota Sienna's domestic production rekindled many consumers' hopes, because once it was made domestically, it meant that its price might come down.

On October 30th, the long-awaited Guangzhou Auto Toyota Sina finally went on sale, with a total of six models with an official suggested retail price of RMB30.98-405800. The new car is based on the TNGA-K platform and is equipped with a 2.5L hybrid system. The price of the new car has been controversial in the market, but compared with imported models, the price is indeed a lot cheaper.

However, the suggested retail price is only a "suggestion" after all, and the dealer does not accept the "suggestion". In fact, before Sena was listed, there was news of Sena's price increase in the market, but after Sena was listed, the price increase became more and more intense, and there were a number of quotations from GAC Toyota Sena in the market, which were much higher than the prices published by manufacturers. At the same time, a number of media visited the Guangzhou Automobile Toyota 4S store and came to the general conclusion that "the more the price increases, the earlier the car is raised, and it is also possible to buy a car at an affordable price, but the pick-up time is uncertain, which may be half a year or one year."

Dealers have the strength to increase prices and sell cars, which is related to the supply and demand of Sena. In other words, Sena is highly sought after in the market, and there may even be a shortage of supply. The more the price increases, the sooner the car will be raised. So, Sena's sales in the market should be good!

Next, let's look at a set of data. According to the sales information released by Guangzhou Auto Toyota, the wholesale sales of Sena in December 2021 was 2791 vehicles, with the subtitle "capacity gradually released and new cars being delivered". If this wholesale volume is excluding the test driving and display cars in hundreds of 4S stores, it may be more than 1000 units really delivered to consumers. According to the Federation of passengers, Sena Retail 932 units in December 2021.

According to the data previously exposed by the online car market, GAC Toyota Sina has a planned annual production capacity of 102600 vehicles, that is, a monthly production capacity of about 8000 units, even if affected by a shortage of spare parts, the monthly production capacity is expected to be at the level of 5000-6000 units. However, from the point of view of the overall capacity design and the actual delivery volume, the actual sales volume of Sena is quite different from the design capacity, and the supply in the end market seems to be seriously insufficient. Prior to this, Auto House visited a number of GAC Toyota 4S stores in Beijing and Baoding. There were 22 GAC Toyota dealers in these two cities, but GAC Toyota only assigned 3 Sina display cars. On average, each 4S store can get a display opportunity of 2-3 days, and the sales do not know which store the car will come from or where the car will go.

Some netizens responded in the car circle, saying that "I received a call from 4S store sales. Toyota had a car without an increase in price. It staged a big show of" annual price increase ". The once arrogant sales also came to him to discuss the car purchase plan." Earlier, a netizen who claimed to be Toyota sales said on a platform, "when we were ready to go to the store in October, we had a research meeting and expected that the number would exceed 100 before December 31, so we decided to add 45,000 units to the so-called decoration. We are also very confident." The actual situation is that eight sets have been ordered in October, 11 units have been ordered by adding 280000 in November, and three have been booked so far by adding 140000 in cash in December. To tell you the truth, Chinese people are rational now. " Of course, we cannot study the truth of the above remarks, but with the maturity of the market and the reason of consumers to buy cars, raising prices to buy cars will only become the practice of some people.

For Toyota Sena, the market segment has been Honda Odyssey and Ericsson, which have been cultivated in China for many years, and they are as mixed as Sena. However, compared with Sena, the price of the Odyssey is slightly lower, and the performance of Ericsson is not much different from that of Senna in space, but the price is more close to the people.

Of course, Sena's price increase is generally a dealer's behavior, which has nothing to do with the mainframe factory, but has something to do with the management and control ability of the mainframe factory. Compared with some independent brands, such as Tank 300, once there is a terminal price increase to sell cars, the authorities directly cancel the authorization qualification, or directly recover maliciously snapped-up orders to avoid reordering and selling cars with price increases. Therefore, the mainframe factory is not out of control, but whether it wants to be managed or not. Of course, from the market point of view, price increase sales itself is a kind of market behavior. If you want to raise the car early, you can buy it, wait for the car or change to other models, and from the consumer's point of view, perhaps all you can do is to refuse the terminal price increase.

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