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On January 14, Wei brand Mocha DHT-PHEV officially opened pre-sale, new cars launched a total of 2 configuration models, pre-sale range of 2990 - 315,000 yuan. According to the official claim, the car is equipped with DHT hybrid system independently developed by Great Wall. The two-wheel drive pure electric comprehensive endurance is 204km, WLTC comprehensive endurance range exceeds 1000km, and the comprehensive fuel consumption of 100km of electricity loss is 5.55L.

From the appearance point of view, Mocha DHT-PHEV and fuel version Mocha appearance design basically consistent, front face with large size hexagonal air intake grille, interior with different lengths of vertical chrome dot matrix decoration, central WEY brand logo size is also larger, LED headlight groups on both sides look more sharp, its interior added blue trim plate, added "new energy" flavor. Mocha DHT-PHEV tail design retains the language of WEY brand model as a whole, blackened tail lamp group echoes headlight, lower surrounding part is equipped with thick silver-gray anti-scratch plate, exhaust pipe adopts hidden layout. In terms of body size, the length/width/height of the car is 4875/1960/1690mm respectively, and the wheelbase is 2915mm, which is also consistent with the fuel version.

The interior design is basically the same as that of the fuel version. The overall appearance is very simple. It still provides three LCD screens, among which the size of the instrument panel is small, while the size of the central control screen reaches 14.6 inches. It has built-in Qualcomm 8155 cockpit chip. In addition, AR-HUD augmented reality head-up display, AI intelligent face recognition, voice recognition system, Yanfei Lisi 12 speaker sound system, etc. A screen is also installed below the air conditioning outlet to control air conditioning and other systems.

In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, in which the maximum power of the engine is 115kW (156Ps), the maximum power of the front/rear drive motor is 135kW, matched with a DHT gearbox. Its two-wheel drive model has a pure electric endurance of 204km and a comprehensive fuel consumption of 5.55L.

According to previous reports from the auto industry, Mocha is a brand-new SUV launched by Great Wall Wei Brand on May 21,2021. The new car is the first model built by Great Wall Motor based on the "Coffee Smart" platform, with a price range of 175,800 - 218,800 yuan. From the pre-sale price of Mocha DCT-PHEV, 29.90-31.50 million yuan is undoubtedly aimed at the ideal ONE, Lantu FREE and other extended SUV, compared with Mocha DCT-PHEV in pure electric life and intelligent performance of science and technology does have certain advantages, but considering the price of fuel version models, obviously high.

According to the data, WEY brand is a high-end brand owned by Great Wall Motor, which was established in November 2016. In 2017, the monthly sales volume of WEY brand's first model VV7 will exceed 10,000 soon after it is launched, becoming the first independent luxury brand in China to overcome 300,000 vehicles. At this time, brands such as Hongqi, Linke and so on are still in the early stage of development in the market. However, this kind of day is not long, after the annual sales reached nearly 140,000 vehicles in 2018, the brand fell to 100,000 vehicles in 2019, 78,500 vehicles in 2020, and 58,000 vehicles in 2021, becoming the brand with the biggest decline under Great Wall Motor.

In the past 2021, Wei brand tried its best to create "coffee" series models, compared with Mocha, Macchiato DHT and Latte DHT. In terms of sales volume, in 2021, the cumulative sales volume of Mocha in half a year is 28545, the cumulative sales volume of Macchiato DHT in three months is 5145, and the monthly sales volume of Latte DHT is 2707.

In fact, if from a technical point of view, Mocha DCT-PHEV is no worse than the mainstream plug-in hybrid models or extended range models on the market, it can be said that it solves the disadvantages of traditional fuel vehicles, plug-in hybrid vehicles and pure electric vehicles. For example, the pain points of pure electric vehicles are long charging time, short battery life, mileage anxiety, etc., the pain points of oil vehicles are gear shifting failure, difficulty in licensing in first-tier cities, etc., and the pain points of hybrid vehicles are control without pure fuel vehicles and low battery life. Mocha DHT-PHEV seems to be born for the above drawbacks, but its pre-sale of 29.90-31.50 million yuan really makes it difficult for many people to accept, this price is higher than the mainstream hybrid model price on the market, and Wei brand's biggest problem is actually brand awareness, consumers will not only consider the configuration when buying a car, but also whether the price matches the brand is one of the factors for consumers to buy a car.

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