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Today, FAW released a new corporate brand logo. Compared with the previous logo, which emphasizes texture, the new logo adopts the more popular flattening style and is still based on the image of the eagle for simplification. FAW explained that it looked lighter and more modern. Among them, 1 represents the vision of building a world-class automobile enterprise, and the word "automobile" constitutes the form of a wing-spreading eagle and represents FAW's determination to develop to a higher level.

The flat design style is relatively simple and simple in color matching, which is a more popular style at present. The first-tier car brands that have updated their logos in the past year or two, such as Volkswagen, BYD, Toyota, Nissan and so on, all adopt this style. Flattening looks too simple at first, and it will make people uncomfortable. When Apple was fully using the flattening style, a reporter asked Apple Chief designer Jonathan Yves if it would be too heavy to look good, he replied: I don't think so!

The simplified FAW logo also conveys a similar feeling, making many netizens seem to see the pixel game Contra as a child and find the shadow in the childhood game.

Generally speaking, the logo upgrade of FAW conforms to the trend of design and concept, and it will take some time for users to accept nature. The official account of FAW has been updated with a new logo this afternoon, and although the official Weibo has also announced the change of logo, the Weibo avatar has not yet had time to change.

FAW Group sold 3.5 million vehicles in 2021, with an operating income of 707 billion yuan, reaching a new high since the establishment of the factory in 1953. Among them, the Red Flag brand achieved 300000 sales, and the Red Flag brand aims to achieve 45-500000 new car sales in 2022, an increase of 50% over the same period last year.

The passenger car segment of FAW Group includes two independent brands of FAW Red Flag and FAW Pentium, as well as joint venture brands including FAW-Volkswagen, FAW-Volkswagen Audi, FAW-Volkswagen Jetta and FAW Toyota. In the past 2021, FAW Hongqi and Pentium sold a total of 381000 new cars, and the total sales of joint venture brands were 2.6245 million, accounting for 87.3% of its total sales. Red Flag is an independent high-end brand of FAW Group. Sales of Red Flag have greatly improved compared with the past. As a result, a sales target of 400000 vehicles was set in 2021. According to the latest sales figures released by FAW Red Flag, the cumulative sales of FAW Red Flag in 2021 is 300000.

Prior to this, FAW Red Flag has announced plans for future new car products, and the Red Flag product line will form four major product camps: h (mainstream cars), L (supreme cars), Q (commercial vehicles) and S (supercars).

FAW also announced its new annual sales target today, planning to sell more than 4.1 million vehicles, an increase of 17.1% over the same period last year. Among them, it is planned that FAW-Volkswagen sells more than 2 million vehicles, FAW-Toyota sells more than 1 million vehicles, and Red Flag brand sells 45-500000 vehicles. To a large extent, FAW's own progressive development depends largely on the planning performance of Red Flag in recent years. In this brand logo upgrade, FAW emphasized its low-carbon color. In September last year, Wang Guoqiang, deputy secretary of the party committee of one Automobile Group Co., Ltd., also said that Red Flag brand products will be fully electrified by 2030 and a total of 28 new products will be launched by 2025, while Red Flag currently has only three models: E-HS3, E-HS9 and E-QM5, which means FAW still needs to fill a lot of details in electrification.

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