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According to media reports, Cyrus recently held an "oath meeting" and will produce 10, 000 AITO M5s in the first quarter of this year. From the point of view of the scene, the "oath meeting" was held inside the Selis factory, and the big screen showed "Selis car M5, 10000 new cars production guarantee meeting in the first quarter" on the big screen, while on the production line, there have been a number of offline M5 new cars, and played the banner of "create great products, create great undertakings, realize great dreams".

On December 23, 2021, at Huawei's flagship winter product launch, the car M5 of the AITO brand was officially launched. Yu Chengdong, Huawei's consumer business CEO and smart car solution Yu Chengdong, spent more than an hour on the appearance, power and battery life of the M5, which shows how much Huawei attaches importance to the car. Because of its deep binding to Huawei, the M5 is also known as "Huawei Hongmeng Automobile".

As a brand-new model, the M5 adopts a new design in appearance, with a larger trapezoidal mesh on the front face and a number of horizontal chromium-plated decorative strips on the inside. The headlamp group uses a full LED light source, which supports adaptive far and near light switching and automatic headlamp functions. From the side point of view, the new car uses a hidden door handle, with a new shape of large-size rims, the whole is relatively simple. In the rear part of the car, the through taillight design is adopted in the interface M5, and the English LOGO of AITO is located in the center of the taillight. In terms of body size, the length, width and height of the new car are 4770/1930/1625mm and wheelbase 2880mm respectively.

In the interior part, the new car adopts the layout of T-shaped center console and embracing cockpit design, together with 10.4-inch full LCD dashboard and 15.6-inch suspended central control screen to create a certain technological atmosphere. It is worth mentioning that the car's multimedia system will be equipped with Huawei Harmony OS system, which is a scene-oriented distributed operating system with outstanding advantages in the application ecology of Zhaopin.

In terms of power, the M5 is based on the pure electric drive extended range platform DE-i, and the enhanced hybrid power system is composed of a 1.5T four-cylinder engine and a drive motor, in which the maximum power of the engine is 92kw, and the maximum power of the front and rear drive motor is 165kw and 150kw, respectively. The battery capacity of the new car is 40kWh, the battery mileage of the pure electric WTLC is 150km, and the CLTC mileage is 1242km when the car is full of oil and electricity.

Yu Chengdong, the CEO of Huawei's consumer business and BU CEO, the smart car solution, said at the new car launch that the M5, the first model of AITO, is comparable to millions of luxury cars. Including the appearance of millions of luxury cars, chassis design, battery life of pure electric vehicles and power performance of fuel vehicles, and aims to build the AITO brand into a global new energy brand TOP 3 within 5 years.

In addition, Yu Chengdong seems to be full of confidence in the car, he said, "We plan to use a thousand stores to sell cars by the end of this year. Assuming that each store can sell 30 units a month, the monthly sales will reach 30, 000. Huawei will challenge the sales target of 300000 units this year, so that the annual sales of the cooperative car companies will reach 100 billion yuan. Our goal is to build our partners with Huawei into the most profitable car companies in China. " However, Yu Chengdong is also frank that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain. Serious shortage in the industry and other problems should not be underestimated, 300000 still has a lot of challenges.

Or thanks to the strong promotion of Huawei, the performance of the M5 in the end market seems extraordinary. According to the China Securities News, quoting salespeople at Huawei's authorized experience store, the M5 has booked more than 6500 units within 96 hours (4 days), all of them users who have paid a deposit of 10, 000 yuan.

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