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In a "trademark protection statement" issued by Gaohe on its official account on January 20, Gao he said: because the graphics trademark newly applied by Renault Group is similar to that of Gao he, therefore, it sent a lawyer's letter to Renault and applied for a temporary injunction from the German court.

The original text of the statement on Trademark Protection of Gaohe Automobile

Gaohe Automotive points out in the article that Gaohe's parent company, Chinese American Express (Shanghai) Co., Ltd. has registered and protected the HiPhi icon in major global markets since August 2018, incorporating the HiPhi icon into many automotive product designs and applying for global patent layout protection; Gaohe Automobile has obtained the license of Chinese American Express to use these trademarks.

Renault applied for the following two graphic trademarks in the European Union and China, Britain, Switzerland, Norway, Brazil, Russia and other countries since January 2021, and applied for a patent for the appearance of the whole vehicle including the Renault icon in China in June 2021. And used the Renault icon on its website, auto show and other occasions.

From the picture of the real car, Renault Group uses the red vertical line in the middle of the trademark and adjusts the angle, but compared with the real cars on both sides of Renault Group and Gaohe Automobile, the trademarks of the steering wheel and hub center of both cars are indeed easy to be confused.

From the time of trademark registration, Renault registered the trademark three years later than Gaohe.

Gaohe believes that the Renault icon is similar to the HiPhi icon (especially in the case of rotating parts and viewing from different angles), which brings some uncertainty to the brand development and ongoing European business development plans of Haohe.

Therefore, after sending a lawyer's letter to no avail, Chinese Express applied for a temporary injunction from the German court in October 2021, and Renault Germany was asked to suspend the use of the Renault icon in Germany.

It is understood that Gaohe Logo officially appeared at the launch of Gaohe HiPhi 1 mass production stereotyped cars on July 31, 2019. Gaohe HiPhi X officially launched and announced its price on September 24, 2020, and began delivery in May 2021. According to previous sales released by Gaohe, the cumulative sales of Gaohe reached 3724 units from July to December in 2021, of which 919 new cars were sold in December 2021 and 4237 in 2021. Become the first Chinese brand to win the monthly sales champion of more than 500000 of the luxury car segment.

As we all know, trademark Logo is an important part of intellectual property rights, and its influence is self-evident. Trademark Logo is not only the basis of a corporate brand, a symbol that distinguishes the sources of products and services, but also a symbol of product concept. Therefore, when you realize that your trademark has been infringed, you should protect your own rights and interests in time, because this is not only the protection of corporate rights, but also the protection of consumers. As for whether the Renault trademark "hit the face" of a high-tech car, we need to disclose more information about the legal process before we can understand it in depth.

Up to now, with regard to the trademark matter, both parties are in the regular court hearing, trademark objection and revocation procedures. Gaohe said that it will protect its own rights and interests through all appropriate legal remedies, and will follow and respect the relevant effective rulings.

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