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"car preservation rate" is not only an important embodiment of brand recognition and product power, but also an important index that consumers need to consider when buying new cars, so the ranking of value preservation rate has increasingly become the focus of attention. Recently, the China Automobile Circulation Association released the report on the value preservation rate of Chinese cars in 2021, which includes the ranking of all levels of models, national brands, national models and new energy vehicles. It is understood that the list combines the second-hand car transaction data in 2021, according to the calculation method of "second-hand car transaction price / new car guidance price", ranks the value preservation rate of different brands and different levels of vehicles, and the main reference index is the value preservation rate of 3-year-old vehicles.

As we all know, the domestic sales of joint venture brands are higher than those of independent brands, so what is the performance of the preservation rate of joint venture brands? Among the joint venture brands, the value preservation of Japanese brands leads other brands. Among them, FAW Toyota leads other joint venture brands with 80.35% (three-year preservation rate). Four of the top five brands come from Japanese, except FAW Toyota. Dongfeng Honda, Guangzhou Automobile Toyota and Guangzhou Automobile Honda all appear on the list, while Beijing Mercedes-Benz ranks fifth, with a three-year value preservation rate of 74.90%. The three-year preservation rate of brilliance BMW is 70.91%, while that of other brands is less than 70%, of which SAIC-Volkswagen has the lowest preservation rate of 64.66%.

From the perspective of the value preservation rate of all levels of models, the value preservation rate of all major classes in 2021 is basically more than 60%, of which the value preservation rates of small cars, medium and large cars and medium and large SUV are all more than 70%, and medium and large SUV ranks first with 80.87%. Let's take a look at the specific models of specific levels. In the TOP10 ranking of small cars, Japanese brands are the best performers. Among them, Guangzhou Automobile Honda Fido is ahead of a group of small cars with 78.09% (three-year preservation rate). The cool from FAW-Toyota, Wechi and Beijing Hyundai are all higher than 70%. By contrast, the performance of self-branded small cars is relatively average, with only Baojun 310 holding more than 60% of its value.

Compact cars are one of the most popular models in the market, and this field is also dominated by Japanese models. Among the joint venture brands, Dongfeng Honda Civic, Jade, Guangzhou Automobile Honda Fengfan, FAW Toyota Corolla and Dongfeng Nissan have relatively high preservation rates, of which the three-year preservation rate of Civic is as high as 79.75%, while that of imported BMW 2-Series and Lexus CT is also more than 79%. In the autonomous compact type, the preservation rate of Lectra 03 is 67.49%.

The value preservation rate of medium-sized cars is mainly German models, and the first three models are Audi S4, imported Mercedes-Benz C-Class and Audi S5. The 3-year value preservation rates are 86.97%, 85.26% and 84.32%, respectively. In terms of Japanese models, only the Camry and Accord appeared on the list, with a preservation rate of 84.06% and 77.77% respectively. Among independent brands, the performance is also poor. Hongqi H5 is the only model with a value preservation rate of more than 60%.

In terms of medium and large cars, the value preservation rate of Lexus ES is very obvious, with a 3-year-old car as high as 95.53%. Of course, this is related to its long-term sales in the market by way of price increase, and it is also a true reflection of the car's product characteristics and brand premium. In addition, Toyota Crown, Lexus GS, Mercedes-Benz E-Class and BMW 5-Series hold value above 80%.

Different from the car market, due to the extensive layout of independent brands in the field of SUV, we can see that there are many independent brand models in subdivided SUV models. In the small SUV preservation rate ranking first, the 3-year preservation rate can still reach 76.46%. Honda XR-V and Toyota Yize ranked second and third, with a value preservation rate of 73.72% and 72.97%, while Toyota's C-HR was 72.35%. Three independent SUV types of small SUV appear on the list, including Changan CS35 PLUS, Chery Tiger 3x and Geely Vision X3, with a preservation rate of more than 60%.

In terms of compact SUV, although the sales of autonomous models such as Harvard H6 and Changan CS75 PLUS are high, the value preservation rate of Japanese models also has a great advantage. In the list, Honda CR-V, Toyota RAV4 Rongfang, Mazda CX-5, Nissan Qijun and Mitsubishi Olander all have a three-year value preservation rate of more than 70%, of which the Honda CR-V reaches 80.51%, which is the only model with a value preservation rate of more than 80%. The retention and sales of these models in the market are also representative. In the autonomous compact SUV, the preservation rates of Harvard H5, Lingke 01, Beijing BJ40 and Changan CS75 are more than 60%.

In the TOP10 ranking of medium-sized SUV models, Toyota Hanlanda has a three-year preservation rate of 89.12%, which is also related to its price increase in the market. The preservation rates of imported Porsche Macan and Lexus NX are 87.71% and 80.47%, respectively. Honda Crown Road is 80.36%.

Medium and large SUV is an interesting segment, and the premium for some products will be higher. For example, Toyota Prado, Lexus RX, Lande Cool Luze, Mercedes-Benz G-Class models, not only new car prices are strong or price increase sales, in some cases used cars will even become financial products. Among them, the three-year preservation rate of Mercedes-Benz G-class is 104.47%, and that of Prado is 96.84%. Of course, these models are mainly terminal market price increase, if you include the price increase part, in fact, the car is not so preserved value.

There is a real "wealth management product" in the MPV market. Toyota Elfa, with an official price of more than 800,000, has a used car price that exceeds the vehicle guide price, and the 3-year preservation rate is still 117.76%.

In addition, in terms of new energy vehicles that have attracted much attention, due to the rapid development of domestic independent new energy vehicles, we can see that most of the models on the list are independent models. In the ranking of pure electric preservation rate, Hongguang MINIEV with a price of 37600 yuan has a preservation rate of 85.85%, while independent brands such as BYD Han EV, Xiaopeng P7, Xilai ES6, Xilai EC6 and Chery small ants all have a preservation rate of more than 70%. However, due to the announcement of an one-year preservation rate, it is actually of little reference value.

As for plug-in hybrid, the top ones are basically imported or joint venture models, of which the preservation rate of Porsche Cayenne E-Hybrid is 99.82%, BMW X5 plug-in hybrid is 81.78%, Han DM is 81.47%.

The preservation rate has increasingly become an important index for consumers to consider, and it is the embodiment of the comprehensive level of automobiles. The advantage of models with high preservation rate is to make consumers bear less economic losses caused by product devaluation, and it is also the embodiment of brand premium and product value. Therefore, the 3-year value preservation rate of different models has a high reference value for consumers to purchase new cars. Judging from the list, it is not surprising that most brands have achieved an increase in the preservation rate of most models in the first half of the year.

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