AutoBeta(AutoBeta.net)01/23 Report--

On January 23, Great Wall Motor announced its 2021 results KuaiBao showed that the total operating income for the whole year was 136.317 billion yuan, up 31.95 percent from 103.308 billion yuan in 2020, and the net profit was 6.781 billion yuan, up 26.45 percent from 5.362 billion yuan in 2020. By the end of 2021, Great Wall Motor has total assets of 173.382 billion yuan and total liabilities of 111.604 billion yuan.

In the announcement, Great Wall said that the increase in net profit compared with the same period last year was mainly due to an increase in vehicle sales. Great Wall Motor is committed to the transformation of global intelligent technology companies, focusing on electrification, intelligent technological innovation and global development, deepening category innovation and user operation, and improving system strength and ecological construction. Annual sales increase, model structure improvement, promote performance rise.

According to data previously released by Great Wall Motors, Great Wall Motor sold a total of 1.281 million vehicles in 2021, an increase of 15.24 percent over the same period last year. Harvard brand is the main source of sales of Great Wall Motor, with a cumulative sales volume of 770000 vehicles this year, an increase of 2.64 percent over the same period last year, accounting for more than 60 percent of the total sales of Great Wall Motor. In addition, sales of Great Wall pick-up trucks rose 3.56 per cent year-on-year to 233000, the Euler brand rose 140.0 per cent to 135000, the tank brand sold 85000 vehicles, and WEY was the only brand to decline, falling 25.65 per cent to 58000 vehicles.

Looking back on 2021, Great Wall does move a lot. On the eve of the Shanghai auto show in 2021, Great Wall announced that it would operate the tank brand independently, while the tank 300, originally owned by Wei Brand, was once popular since its launch, and it was hard to find a car after it was included in the tank brand. At present, tank brand products include Tank 300 and Tank 500, while Tank 400, Tank 700 and Tank 800 will also be introduced to the market in the future. According to the data, the tank brand sold a total of 85000 vehicles this year, all of which came from tank models.

At the 2021 Guangzhou Auto Show, the new high-end salon car was officially unveiled, the first model was unveiled at the Guangzhou auto show, the new car was positioned as a pure electric coupe, and a limited edition of 101models worldwide was announced, with an official suggested retail price of 488000 yuan. Salon Automobile said that it will become the first luxury pure electricity brand in China with 40-800000 yuan in the future.

However, as the latest high-end brand under Great Wall, the first Wei Brand is not optimistic in the current market, while the future performance of the latest salon is full of uncertainty. Great Wall WEY is the first high-end brand under Great Wall, with a positioning similar to Geely Lecker, Changan UNI and Chery Xingtu. The models that have been listed include VV5, VV6, VV7, Mocha, Macchiato, latte and other models, but its current performance in the market is relatively general. According to the data, the cumulative sales of the WEY brand in 2021 was 58000, down 25.56% from the same period last year, making it the only brand under Great Wall to decline.

It is understood that Great Wall Motor will launch this year to position the high-end car brand. According to the information of the electronic bidding platform of Great Wall Holdings, Great Wall Automobile is bidding for the "Great Wall car brand channel image design project". According to the words "car brand" in the announcement, Great Wall car business will operate in the form of a separate brand. According to the positioning of the brand, according to the bidding documents, from the suppliers participating in the bidding need to have rich experience in middle and high-end automobile brand image design, imported, joint venture brands, new car power brands, as well as the original cooperation experience of the brands of front-line big companies in no less than 2 years, it is inferred that the Great Wall car brand will most likely focus on the middle and high-end market.

Of course, there was also a controversial incident at Great Wall this year, that is, the Ola good cat machine chip did not match the publicity. After picking up the car, the owner of the Ola cat found that the model he bought did not support functions such as carplay associated with mobile entertainment, so he complained to the manufacturer to provide this function, but the Euler cat refused the request to open the function, so the owner decided to do it himself and use the engineering mode to enter the car machine system to lift the functional restrictions. However, in the process of hands-on operation, the car owner accidentally found that the chip information displayed in the system information did not match the chip model claimed by Euler Automobile official Euler. It is understood that in the official promotional materials of Euler Automobile, it is claimed that the Eula good cat uses Qualcomm 8-core CPU chip, but the vehicle information shows that it is equipped with Intel 4-core chip. The incident triggered a large number of complaints from car owners after it was exposed online, and CCTV's financial channel also conducted a special investigation report. Finally, Euler Automobile introduced a compensation plan, promising to give car owners 10000 yuan in charging rights to be paid out in cash, the bustling Ola good cat chip fraud came to an end. However, there are car owners who do not approve of this compensation scheme, or will use legal means to solve the problem.

In June, Great Wall unveiled its 2025 strategy, which said it plans to achieve its global annual sales target of 4 million vehicles by 2025, 80 per cent of which will be new energy vehicles, with revenue exceeding 600 billion yuan.

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