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On January 25, there were media reports that Great Wall's Euler brand was considering a price adjustment. "at present, the sales department is working out an adjustment plan, depending on the changes in the market and costs," a Great Wall insider said. " In addition, for Euler's good cat products, Aula good cat has previously launched a price insurance policy: users who buy good cats and GT from January 1, 2022 to February 28, 2022 will save up to 5400 yuan in backslope subsidy, the cost will be borne by the manufacturer, and users will enjoy the same comprehensive subsidy price as in 2021. This also means that after this policy ends on February 28, 2022, Ola good Cat and good Cat GT will no longer enjoy this policy, and the official guiding price will also be raised by 5400 yuan.

In response to the fact that the price adjustment of the Euler brand of Great Wall Automobile is brewing, according to the Financial Network Automobile report, the relevant person in charge of Euler Automobile said that the price of the product will indeed be adjusted because of the subsidy slope, but the extent of the adjustment has not yet been determined, and the amount of 5400 yuan is not accurate.

In fact, due to new energy car subsidies and other factors, a number of car companies have announced price increases, including BYD, Tesla, Xiaopeng Automobile, Nahan Automobile, Guangzhou Automobile Eian, Zero run and so on. Among them, on January 21, BYD announced that it would adjust the official guidance prices of new energy models related to Dynasty and Ocean Network, ranging from 1000 yuan to 7000 yuan, and the price adjustment will take effect from February 1. Xiaopeng announced a price increase of several thousand yuan, of which Xiaopeng flagship sedan P7 rose 4300-5900 yuan, with the latest subsidy selling price of 22.42-409900 yuan. The price of the new P5 rose 4800-5400 yuan, and the price after the latest subsidy was 16.27-229300 yuan; the price of the SUV G3i model rose 4800-5400 yuan, and the price after the latest subsidy was 15.46-193200 yuan. On December 31, 2021, Tesla announced an increase in the prices of Model 3 and Model Y models, of which the price of the rear wheel drive version of Model 3 was adjusted to 265652 yuan, an increase of 10,000 yuan. The price of the rear wheel drive version of Model Y was adjusted to 301840 yuan, an increase of 21088 yuan compared with the previous version; in addition, the price of the U part of Naxi car increased by 3000-5000 yuan, and the price of some models of Naxi V increased by 2000 yuan; the price of GAC Ean LX increased by 4000 yuan, and the new AION S Plus on the market increased by more than 7000 yuan compared with the 2021 model.

According to the person in charge of Euler Automobile, the price adjustment of the Great Wall Automobile Euler brand may also be due to the influence of factors such as subsidies and slope.

According to public data, the Euler brand is a new energy vehicle brand launched by Great Wall Automobile in August 2018. the brand targets female consumers and focuses on the positioning of "female scooters". Euler's first model, the Euler iQ, was officially launched at the Chengdu Auto Show in 2018. In March last year, Great Wall officially positioned the Euler brand as a "more womanly car brand". Committed to building the correct values for the industry to treat female users, the Euler brand is defined as the car brand that understands female consumers best.

At present, the brand's models on sale include iQ, good cat, black cat and white cat, and its product matrix covers A-class, B-class and compact SUV products. In terms of sales, the cumulative sales of Great Wall cars in 2021 was 1.2809 million, up 15.2% from the same period last year, of which the Euler brand sold 135000 vehicles, up 140% from the same period last year.

This year, the Euler brand will launch at least four models, including ballet cat, lightning cat, punk cat and cherry cat, with prices expected to range from 150000 yuan to 300000 yuan, according to plans announced by Great Wall Motors. Among them, the Euler Ballet Cat will be officially launched in March this year, priced at about 15 to 200000; the number of Euler Lightning Cats was also officially unveiled at the Shanghai Auto Show last year, and the car is expected to go on sale as soon as May, priced at around 20 to 250000; in addition, a road trial spy photo of the Euler Punk Cat has recently been posted online, which is expected to be officially released this year; as for the Euler Cherry Cat, it focuses on foreign markets.

So far, the official pricing of the Great Wall Euler brand has not yet been announced, but according to Euler insiders, the price of Euler's new products is sure to rise.

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