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On January 27th, Great Wall held the handover ceremony of the "ARTE FUTURO" Brazilian plant in the state of Sao Paulo, Brazil, which also means that Great Wall officially took over the former Daimler Group's Irasemapolis plant in Brazil, which is expected to start production in the second half of 2023 with an annual production capacity of 100000 units.

At the ceremony, Great Wall also released Great Wall Automobile's "2025 Strategy" as well as a detailed strategy for Brazil's core market. According to the Brazilian core market strategy released by Great Wall Motor, Great Wall Motor plans to invest 11.5 billion yuan (10 billion reais) in Brazil in the next two cycles (as long as 10 years). This investment will be used to establish its fourth complete production base in the world and the first complete production base in Latin America, as well as to deepen local R & D, production, supporting and talent investment. after the production base is completed, it will also radiate the entire Latin American region in the future.

According to the specific investment plan of Great Wall Motor in Brazil, the investment of 11.5 billion yuan (10 billion reais) is divided into two major cycles: between 2022 and 2025, Great Wall will invest about 4 billion reais in the Ilasemapolis plant in the state of Sao Paulo, and another 6 billion reais will be invested between 2026 and 2032.

In terms of product planning, Great Wall Brazil regional vice president Li Yachao said at the ceremony that Great Wall Motor's "2025 Strategy" and the core strategy of the Brazilian market include: great Wall Motor will launch the GWM brand and Euler brand in the Brazilian market, of which the GWM brand will introduce three brands: tank, Harvard and Great Wall Gun, while Euler will position the high-end pure electric brand. In the next three years, 10 100% new energy power products will be launched in the Brazilian market, including four pure electric vehicles and six hybrid vehicles. The first product is expected to go on sale in the fourth quarter of this year, while the first car produced in Brazil will be launched in the second half of 2023.

In fact, there was news of Great Wall's layout in Brazil as early as last year, and in June last year, there were media reports that Great Wall was considering buying a Daimler factory in Brazil. this factory is the Ilasaimapolis factory mentioned at the beginning of the article. Then in August, there were media reports that Great Wall planned to reallocate some of its $1 billion investment in India to the Brazilian market.

According to public data, the Ilasaimapolis plant, which was once one of Daimler's production bases in Brazil, was established in 2016 to produce Mercedes-Benz C-Class cars and GLA, but sales of high-end cars fell sharply due to the impact of the epidemic and poor local economic conditions in Brazil. Daimler announced the closure of the plant in December 2020.

As we all know, the Brazilian automobile market belongs to one of the top 10 markets in the world, and Brazil has a sound foundation of the automobile industry. today, the move by Great Wall Motor to formally take over the former Brazilian Ilasemapolis factory under the Daimler Group also shows that the Brazilian market will become a strategic branch for the global development of Great Wall Automobile in the future. Great Wall Automobile will use Brazil as the main strategic market to expand to the Latin American market.

Judging from the "2025 Strategy" released by Great Wall Motors above and the core strategy of the Brazilian market, the 10 models to be launched in the Brazilian market in the next 3 years are all intelligent cars. According to reports, the entire range of products in the Brazilian market of Great Wall will be equipped with car networking, L2 intelligent driving systems, and will launch the first 5G car in the Brazilian market. At the same time, Great Wall Motor said that it will be "user-centered" to create a new user experience space in the Brazilian market, co-create with users, and bring a new car experience to local users.

Great Wall Motor has earlier listed globalization as the strategic direction of enterprise development. so far, Great Wall Motor has completed four overseas full-process vehicle factories in just a few years, such as Tula in Russia, Luo Yong in Thailand, Talegang in India, and Brazil. At present, its factories have been radiated to Eastern Europe, ASEAN, Southeast Asia, and American markets. With the technological upgrading of Great Wall Automobile and the acceleration of globalization, in the whole process of globalization, as far as the Brazilian market is concerned, Brazil, as a strategic market, will launch a variety of technology route products in the future, such as pure electricity, hybrid, hydrogen energy, and so on. It is estimated that by 2025, Great Wall Motor will reach 30 billion reais in annual revenue.

According to the latest data, the total revenue of Great Wall Motor in 2021 was 136.317 billion yuan, up 31.95 percent from the same period last year, and the net profit was 6.781 billion yuan, up 26.45 percent from the same period last year. In terms of sales, Great Wall Motor sold nearly 1.281 million vehicles in 2021, an increase of 15.24% over the same period last year.

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