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Recently, FAW Red Flag released the latest data show that in January 2022 sales of 42100 vehicles, an increase of 30% year-on-year In the past 2021, the red flag brand has sold more than 300,000 new vehicles, an increase of 50% year-on-year, while the first month of the year sold 42100 vehicles, or indicates that the red flag brand will have a good performance this year. It is understood that FAW Hongqi's sales target in 2022 is 400,000 vehicles, and the target is 10.5% completed in the first month, which is a good start for Hongqi.

It should be noted that the data published by FAW Hongqi is wholesale sales volume, that is, the data supplied by the OEM to the dealers in batches, and there is a certain gap between the sales volume finally reflected in the market. For example, FAW Hongqi announced that the annual sales volume in 2021 exceeded 300,000 vehicles, but according to the automobile industry concern inquiry, the number of red flag brand in 2021 is 271496 vehicles, the gap is still there.

Hongqi brand is an independent high-end brand under FAW Group. The first Hongqi car was born in 1958. Hongqi has become the designated vehicle for national leaders and major national activities. For Chinese people, its sense of history and feelings are more distinctive. Before 2018, red flag brand sales were very average. Once on the verge of delisting. Since the launch of the new brand strategy in 2018, the sales volume has increased by 203% to 100016 vehicles in 2019, more than 200,000 red flags in 2020, and 300,000 vehicles in 2021. Of course, although the above data are wholesale sales, but it is undeniable that the red flag brand development is indeed rapid.

At present, FAW Hongqi has formed a car family composed of H5, H7 and H9, and an SUV family composed of HS5, HS7, E-HS3 and E-HS9. The product system covers 150,000 - 700,000 yuan in the middle and high-end market, covering fuel oil and pure electricity. With the improvement of the product line, FAW Red Flag will also go further towards its established sales target.

According to the previously announced new car planning, FAW Hongqi will form four product camps: H series (mainstream car), L series (supreme car), Q series (business car) and S series (super running) in the future, and all products that have been listed at present belong to H series, which is also the main product series promoted by Hongqi brand.

2022 will be a big year for red flag brands. According to previous reports from the automotive industry, the Red Flag brand may launch the Red Flag H6 (code C100) and the brand-new MPV (code C095) within the year. From the appearance point of view, Red Flag H6 still adopts straight waterfall front grille and U-shaped family design, front face and Red Flag H9 are very similar, but headlights, front fog lights and Red Flag H9 have obvious differences, new style headlights more futuristic. On the side of the car body, it can be seen that there is a very obvious difference between the outline of the car and that of the H9. The design is closer to that of an ordinary car, and the door handle returns to the ordinary style instead of the hidden style.

As for the brand-new MPV, combined with the previously exposed road test spy photos, the new car adopts the latest family design of Red Flag brand. The front face is also a large size straight waterfall front air intake grille style. With the raised rib line of the engine compartment cover above and vertical red flag, the headlight group adopts split design and integrates matrix LED light source, so that the whole front face modeling forms a certain impact visually. Force, but also meet the product characteristics of business MPV. On the side of the car body, the overall modeling uses a relatively straight car body wheel corridor design and five-spoke petal rim. It is expected that it will also be equipped with an electric side-sliding door independently developed by Red Flag to facilitate passengers getting on and off the car.

In addition, a new car named Red Flag LS7 was also declared in the Ministry of Industry and Information Technology. According to the existing information, Hongqi LS7 is positioned as a medium and large SUV. The length, width and height size of the new car are 5695X2095X1985 respectively, and the wheelbase is 3309 mm. After the new car is launched, it will become the flagship model of Hongqi brand. The new car will be equipped with 4.0T engine, or will be launched in the second half of this year. It is understood that L series belongs to the flagship product of Red Flag, and will launch a variety of models including L5, L3, L1, LS7 and LS3 in the future, among which "L" is a car product and "LS" is an SUV product.

In September last year, Wang Guoqiang, Deputy Secretary of the Party Committee of an Automobile Group Co., Ltd., also said that the whole series of Hongqi brand products will be fully electrified by 2030, and 28 new products will be launched accumulatively by 2025, with an overall sales volume of more than 1 million vehicles. Among them, 15 new energy vehicle products will be launched, and the sales volume of new energy vehicles will account for 40% of the total sales volume of Hongqi brand, which will exceed 400,000 vehicles. According to the current performance of Hongqi in the new energy market, Hongqi Automobile only has three models: E-HS3, E-HS9 and E-QM5. If Hongqi wants to achieve its sales target as scheduled, it may need to develop more new energy automobile products in the later stage to realize it.

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