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According to the trend in recent months, new power car manufacturers can't wait to release last month's delivery information. Of course, if you have the courage to send it out, it is naturally a sign of confidence in your achievements. February 1 is the first day of the Lunar New year, and the whole auspicious company does not seem to be able to lift its head in the industry. Yesterday, Xiao Liwei announced his own sales respectively. Xiaopeng delivered 12922 units, ideally delivering 12268 units, and NIO delivered 9652 units, the same as last month. And Sena, a subsidiary of Guangzhou Automobile and Toyota, also announced its own sales last month. According to the official poster, Sena sold 5399 units in January, with a special emphasis on top 405800 platinum version accounting for 40% of the sales. Some netizens analyzed that nearly half of the high-end models were pressed on to dealers.

In December, Senna announced wholesale sales of 2791 vehicles and stressed that production capacity was gradually releasing, while according to the insurance data for that month, it was 932 vehicles. From then on, we understood the reason why Sina's December sales release emphasized that "production capacity is gradually being released", implying that the sales data did not reach the hot spot. At least not in the top 10 of MPV, mainly due to its own capacity problems, and the 10000 orders mentioned at the time of listing also disappeared.

At the beginning of the appearance of Guangzhou Auto Toyota Competition, it was very high-spirited. Before GAC Toyota introduced domestic, this model was sold in China in the way of parallel import, with Elfa preserving value at the high price, so Toyota and the market were full of confidence in the introduction of Sena. This confidence is reflected in the price of the product. On October 30, 2021, China-made Guangzhou Automobile Toyota Sena was officially listed. The price range of 6 models is 30.98-405800 yuan, all of which are equipped with 2.5L hybrid system, and the listing price has changed from $35000 overseas to $50, 000. Analysts believe that "Sena is the most distinct example of low initial production capacity planning, but high market demand, pricing goes up." The official guided price does not show Senna's hot-selling position.

Before the listing, there was news of a price increase of 60,000. Some netizens in Hebei posted audio on the Internet, showing that it ordered a car at the local Guangzhou Automobile Toyota 4S store, and the salesperson told it that the price increase of 60,000 could be signed at any time. The price increase of 20,000 to 30,000 can only continue to wait and see. Subsequently, before and after the listing, the price increase rate of the market crazy spread Sina slowly increased, the market price increase varied from 7 to 100000, and if the price increase may not be able to mention the existing car for a year.

On the one hand, Guangzhou Auto Toyota emphasizes the use of system booking, the implementation of an one-person-one-car approach to ensure fairness. On the other hand, it is emphasized on the official APP that "the transaction price is subject to the agreement reached between you and the dealer", which means that the final arrival price is still subject to the dealer's negotiation. Only from the point of view of the market price increase, it can be seen that Saina can be regarded as one of the wind and cloud models in 2021.

However, the legend is still a legend. At the beginning of January, wholesale sales of 2791 vehicles were poured on Sina's head like a basin of water in a cold head, and combined with the number of less than a thousand cars in that month, although this water is not ice water, the cold feeling of car owners may still touch Toyota dealers. January 1 is the official delivery time of the Toyota race, and the number of sneaking cards before January is not enough to show that the performance of the reaction race is really disappointed.

There are complaints from Toyota sales online, revealing a little bit of information for netizens to guess. He sent such a message on Christmas Eve on December 24: "when we were ready to go to the store in October, the store held a study and expected to book more than 100 sets before December 31, so we ordered the so-called decoration with an additional 45,000 units, and we are also very confident." The actual situation is that eight sets have been ordered in October, 11 units have been ordered by adding 28000 in November, and three have been booked so far by adding 14000 in cash in December. " The real identity of the netizen can not be determined, combined with the official poster released 20 days later, it really did not sell much. More importantly, on the one hand, officials say that production capacity is insufficient, on the other hand, dealers have begun to significantly reduce the degree of price increases.

According to media visits to 4S stores in many places, at the end of December, 4S stores were said to have added about 70,000 cash withdrawal cars, while at the end of January, the traditional tight period of car pick-up was greatly reduced by 75% plus 20,000 to 30,000. Crab eaters with new cars in urgent need for the New year said they immediately mentioned existing cars in the form of a fare increase after crossing the queue at the official booking APP Fengyun.

Price increase of 4S store at the end of December

Price increase of 4S store at the end of January

According to the information shared by car owners in the car owners' forum, the car owner mentioned the new car at a price higher than the guide price, and after deducting the added boutique cost, the estimated price increase cost is about 20,000 yuan. this is the current Sina market of the existing car, but for those car owners who are not willing to increase the price, there is still hope that the car can also be mentioned in 2-4 months without a price increase.

If, according to the official statement, production capacity is "liberalized" in the next few months, then it is believed that there is still some room for negotiation about the price that car owners need to pay, but they have taken the initiative to call to inform that there is already an existing car. The attitude of car owners and sales has begun to reverse. After all, from a price increase of nearly 100000 to the availability of existing cars, it is only in just a few months. Neither side has adapted to this change of role, and judging from Toyota's price increase or short-term car pick-up without a price increase, the attitude of 4S store sales looks more like "at least a little more!" Of course, car owners will not miss this opportunity to be tough, but as for the potential of Senna, they still need to refer to the sales data in the coming months.

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