AutoBeta(AutoBeta.net)02/09 Report--

On February 9, Chery announced that its brand-new medium-sized SUV Chery OMODA 5 was officially launched in Wuhu Assembly Workshop II, Anhui Province. According to relevant reports, the price range of Chery OMODA 5 is 110,000 - 150,000 yuan, which is expected to be officially launched in the second quarter of this year. It is understood that Chery OMODA 5 is a model for global consumers and will be launched in several overseas markets.

In terms of appearance, Chery OMODA 5 front face adopts large size grille design, and the interior of grille is decorated with a large number of rectangular elements, which is a great innovation with its products on sale. In addition, the upper part of the grille is connected by transverse lines to the slender daytime running lights. The headlights adopt a split design with LED light sources inside. On the side of the car body, the waist line of Chery OMODA 5 extends backwards along the curved surface of the car body, and the back shape and the design elements of the suspension model create a good light and shadow effect. At the rear of the car, the through-type taillights cater to the current aesthetic, and the vertical arrangement of light sources inside enhances the visibility of the rear. In addition, the rear turn signal also uses the water steering effect.

Interior, the new car as a whole to black elements as the main color, and in the three-spoke multi-function steering wheel, air conditioning air outlet and other details add similar rose gold trim for embellishment. At the same time, equipped with the current popular large size LCD instrument + large size central control screen composed of dual screen design, not only improve the sense of science and technology, but also make the car more concise. In terms of power, the new car will launch 1.5L+5MT/CVT, 1.5T+CVT+48V and 1.6T+7DCT and other power combinations, and pure electric vehicles will be launched in the future.

It is understood that Chery Automobile OMODA 5 Chinese voting officially opened. Chery Automobile said that after online collection and official selection, the top five Chinese names were officially released, namely Yuanqi, Mengda, Xiao O, Lingdong and Ou Mengda. According to the current data, Chery OMODA 5 is expected to be named "Yuanqi".

At present, there are mainly five models of Ruihu 8, Ruihu 7, Ruihu 3, Ruihu 5X and Arize 5PLUS, covering small SUV, compact SUV, medium SUV and compact car. Among them, Ruihu 8 is the highest sales volume, which is also the only medium SUV under the brand. According to relevant data, the sales volume of Chery brand in 2021 was 656846 vehicles (including exports), with a year-on-year growth of 46.3%, among which the sales volume of Ruihu 8 was 120684 vehicles, accounting for 18% of the total sales volume of the brand. Without the addition of new models, it is not easy to achieve sales breakthroughs with these five models alone, but with the mass production of Kunpeng DHT hybrid technology and the launch of new mid-sized SUVs, perhaps Chery brand sales will rise to a higher level.

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