AutoBeta(AutoBeta.net)02/09 Report--

As of February 9, Japanese car companies Toyota, Honda, Nissan and Mazda have released their latest monthly transcripts in China one after another. According to the auto industry concern statistics on the list of Japanese car companies' sales in China in January 2022, Toyota, Honda, Nissan and Mazda all showed a decline in sales in China in the first month, with Toyota falling as much as 21.5%, but even so, its sales are still higher than those of other brands.

Toyota China reported sales of 148800 vehicles in January 2021, down 21.5% from a year earlier. In terms of specific brands, Guangzhou Auto Toyota's sales rose 0.8 per cent year-on-year to 87500 vehicles, while FAW Toyota fell 46.0 per cent to 41000 vehicles, while Lexus, an imported luxury brand, sold only 17500 vehicles in January, down 27.9 per cent from a year earlier.

Toyota's sales in China plummeted in January, and the auto industry is concerned that it may be affected by the COVID-19 epidemic in Tianjin. Toyota's Tianjin plant was shut down from January 10 to 21 due to the COVID-19 epidemic in Tianjin, according to the Financial Associated Press. It is understood that FAW Toyota Tianjin factory mainly produces models including Wechi, Carola, Crown Lufang, Asian Dragon and Asian Lion, and the above models are FAW Toyota's main selling products, and the lack of production capacity affects the sales in the end market to a certain extent and affects the overall market performance of FAW Toyota.

According to wholesale sales figures released by GAC Toyota, its sales reached 99900 vehicles in January, up 11.2 per cent from a year earlier. Among them, Hanlanda sold 13189 vehicles, Sena sold 5399 vehicles, Camry sold 28023 vehicles, Weilanda sold 17483 vehicles, and Lei Ling family sold 19581 vehicles. It is worth mentioning that the above figures are all wholesale sales. For example, the wholesale volume of Sena in December 2021 was 2791, but the cumulative retail sales were only 932.

As for Honda, Honda's China terminal sales in January 2022 were 146600, down 6.9% from a year earlier, including 79973 for Guangzhou Automobile and 66668 for Dongfeng Honda. In terms of specific models, Accord terminal sales of more than 20, 000 vehicles, colorful Zhihaoying, CR-V, Civic, XR-V and Yingshi Pai six models terminal sales of more than 10, 000 vehicles, but the official did not disclose specific figures.

It is understood that Dongfeng Honda will launch a number of new models this year, including the new Civic, the new Civic hybrid version, the new Civic HATCHBACK, the new Civic TYPE-R, the new generation XR-V, the new generation CR-V, the new pure electric e:NS1 and a brand new SUV model, totaling 8 models, which can be called the year of the product. From the above product layout, CR-V, XR-V are Dongfeng Honda's best-selling models, once these two models are upgraded, the product power will also be greatly improved, further driving Dongfeng Honda's sales level, but affected by chip shortage and epidemic situation, short-term performance is still not optimistic.

Let's take a look at Nissan. Unlike Toyota and Honda, Nissan's sales in China include passenger cars and commercial vehicles. According to the data, Nissan's terminal sales in China in January 2022 were 133500, down 8.7 per cent from a year earlier, of which Dongfeng Nissan (including Nissan / Qichen / Infiniti) sold 111300 vehicles, down 11.4 per cent from a year earlier. In terms of specific models, the seventh generation Teana sold a total of 18739 vehicles in the whole year, 49982 in Xuanyi series and 20486 in Xiaoke. As for the new Qijun, which has just been replaced, although the four-cylinder model was launched in December, the official did not announce its specific sales, which is also not expected to be optimistic. Judging from the market performance of Dongfeng Nissan, since Qijun lost the market after carrying three cylinders, it seems difficult for Qijun, which launched four cylinders again, to save the market, and only Teana, Xiaoke and Xuanyi are left in Dongfeng Nissan's best-selling models. However, according to related reports, Dongfeng Nissan will launch the domestic Pathfinder by the end of the year. The new car is located in a seven-seat medium and large SUV, and is expected to carry a 2.0T four-cylinder engine in the domestic market, but as a flagship model made in China, it is expected to be expensive and difficult to sell.

Finally, Mazda sold 19200 vehicles in January 2022, down 7.0 per cent from a year earlier. Mazda announced sales of only three models in China, namely, Anksera, CX-5 and CX-30, all from Changan Mazda, of which Anksera sold 11413, CX-5 and CX-30 3372 and 1862 respectively. In other words, FAW Mazda CX-8, CX-4 and Atez sold a total of 2251 vehicles. Although FAW Mazda has withdrawn from the market, it seems to have little impact on the development of Mazda. Onksera sold more than 10,000 vehicles in the first month, accounting for 59% of the total sales of the Mazda brand. However, compared with Toyota, Honda and Nissan, Mazda lacks advantages in both brand awareness and products. In order to reach new heights in sales, Mazda still needs to introduce more sincere products.

As for Mitsubishi Motors, one of the Japanese car companies, it is not even as big as Mazda. According to wholesale sales data disclosed by GAC GROUP, GAC-Mitsubishi sold 3805 vehicles in January 2022, down 29.54 per cent from a year earlier. According to the official website of GAC-Mitsubishi, there are currently seven models on sale under the brand, including pure electric SUV Artuco, Orlande, Xin Jinxuan, Yige three fuel vehicles and three original imported cars, of which Outlander is the main source of sales, with sales of 58900 vehicles in 2021, while Jinxuan and Yige ranked second and third, with 7583 and 4795 respectively. It is understood that the new generation of Outlander will be listed domestically this year, but there is no specific news at present.

Judging from the list of Japanese car companies' sales in January, under the influence of the current automobile industry collectively suffering from chip shortage, the decline in sales is nothing new, even if Toyota's sales have dropped sharply. In fact, it is also an irresistible factor. Of course, the global semiconductor supply chain will also continue to affect the production and sales of global car companies, but it will ease significantly after 2022.

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