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Yu Chengdong, managing director of Huawei, consumer business CEO and smart car solution BU CEO, praised the battery life of the AITO M5 on Weibo on Feb. 8. He said that the endurance of the AITO M5 is really strong, driving 1400 kilometers one way from his hometown in Anhui to Shenzhen, and completing the journey with only a little fuel at the highway service station. In addition, Yu Chengdong also praised the comfort configuration of the M5, seat massage, driving assistance and other functions to greatly alleviate long-distance fatigue.

On December 23, 2021, at Huawei's flagship winter product launch, the AITO M5, jointly built by Huawei and Dongfeng Xiaokang, was officially unveiled, with a pre-price of 25-320000 yuan after subsidy. From the appearance of the new car, the M5 basically continues the design style of Cyrus SF5, with a new front face design, but its core has changed. It is understood that the M5 is the first model with Huawei HarmonyOS intelligent cockpit system, equipped with a 1.5T controller and drive motor composed of an add-program hybrid system, the longest range can reach 1242km. Yu Chengdong said at the press conference that the arrival of the M5 marks a historic transformation of cars from vehicles to intelligent ecology, and is also Huawei's "key link in building the ecology of the Internet of everything."

On January 19th, Cyrus recently held an internal "oath meeting", which will produce 10, 000 AITO M5s in the first quarter of this year. From the point of view of the scene, the "oath meeting" was held inside the Selis factory, and the big screen showed "Selis car M5, 10000 new cars production guarantee meeting in the first quarter" on the big screen, while on the production line, there have been a number of offline M5 new cars, and played the banner of "create great products, create great undertakings, realize great dreams".

In fact, Yu Chengdong's big praise of the M5 is understandable. He once said in an interview that "Huawei will challenge its annual sales target of 300000 vehicles in 2022, and the annual sales of the cooperative car companies will reach 100 billion yuan." in order to achieve the "awesome goal" as much as possible, Yu Chengdong personally cheered the AITO M5.

As for how to achieve the target of 300000 vehicles a year? Yu Chengdong said, "the biggest advantage of Huawei in selling cars is that Huawei has more than 5000 smart stores, which is not in the same order of magnitude as BMW, Mercedes-Benz, Tesla, and the new power of car building. This is our huge advantage, covering every major city in China. This is Huawei's long-term strategy for the next 5-10 years." However, Yu Chengdong also admitted that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 vehicles, but considering that the products have just climbed the slope and there are huge risks in the supply chain, the serious shortage of goods in the industry should not be underestimated, and there are still many challenges to achieve the sales target of 300000 vehicles.

As for the sales target of 300000 vehicles, Wang Jun, Huawei's smart car solution BU COO, also believes that "nothing is impossible." The first is to see whether the product is good enough and whether the user pays the bill; the second is to see if the sales channel is strong and perfect enough to sell the car. " In Wang Jun's view, if we can achieve "products are good enough" and "sales channels are strong and perfect enough", we will certainly be able to achieve the annual sales target of 300000 vehicles. As to whether Huawei can achieve this goal, I believe the market will give the answer by the end of the year.

Even with Huawei's reputation and sales channels, the performance of well-off New Energy vehicles is not satisfactory. According to the annual performance forecast issued by well-off shares in 2021, the net loss of well-off shares is expected to be 15.5-1.95 billion yuan in 2021. If you only look at the main business, the net loss is expected to be 29.1-2.51 billion yuan after deducting non-recurring profits and losses. In view of the net loss, Xiaokang shares said in the announcement that the loss was due to the new energy business: although the sales of Selis new energy vehicles in 2021 increased compared with the same period last year, the sales were still in the climbing stage. The amortization of fixed assets and intangible assets increased, and R & D investment, labor costs and marketing channel construction expenses continued to increase. As a result, the business sector affects the net profit of shareholders of listed companies, which is about-1.4 billion yuan.

In terms of sales, Xiaokang Co., Ltd. sold 41400 new energy vehicles in 2021, an increase of 104.39% over the same period last year. Compared with the same period, China completed sales of 3.521 million new energy vehicles, an increase of 157.5% over the same period last year. Although well-off shares soared, they still outperformed the market.

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