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Having more children is easy to fight! The sixth brand of Great Wall has also been exposed? Recently, a picture of the Great Wall Automobile Group's "BC Brand 2022 Regional activities implementation Company bidding Project" was posted online, and the news shows that Great Wall Automobile will launch a new brand again in 2022, with the brand internal code name BC.

According to the content of Great Wall holding electronic bidding platform, Great Wall Motor is conducting the bidding work of "BC Brand 2022 Regional activities to execute the Company's bidding Project". According to the bidding documents, the six major Great Wall brands (Harvard, Wei, Tank, Euler, pickup and BC) require each supplier to bid for a maximum of three brands, including but not limited to new car regional launches and regional differentiated marketing activities.

According to the naming rules of Great Wall brands, "BC" may be the internal code name of Great Wall's sixth new brand, which is expected to be officially unveiled in 2022. Industry insiders speculate that the brand may be named "Salon" or "Beam", but does not rule out the possibility that it will be an entirely new brand. Of course, this is only speculation, and the details need to be confirmed by the official confirmation of Great Wall Motor. Great Wall Motor has not yet made an official response to the news.

In June last year, Great Wall broke down the product matrix of Great Wall in its 2025 strategy, including the first product of the new brand Salon in 2022. The salon brand is the first high-end pure electric brand of the Great Wall Motor Show in Guangzhou last year. The first model, the mechatron, was also unveiled at the Guangzhou Auto Show. The new car is positioned as a pure electric coupe. It also announced that the global limited edition model is limited to 101units (it can be seen that the Sharon brand is not a walking model). The official suggested retail price is 488000 yuan, and the car is expected to be on the market this year. In addition, Sharon said In the future, it will become the first brand of luxury pure electricity in China with 40-800000 yuan.

Beam brand is a joint electric MINI project between Great Wall Motor and BMW Group. The data show that the "beam automobile" joint venture between Great Wall Motor and BMW Group each holds 50% of the shares, the registered capital of the company is 1.7 billion yuan, the registered place is Zhangjiagang City, Jiangsu Province, and the total investment of the beam automobile production base project is 5.1 billion yuan. the construction scale is the annual production of 160000 fuel passenger vehicles for full export manufacturing and pure electric passenger car development. In the future, pure electric vehicles under the MINI brand of BMW Group and new products from Great Wall will be put into production here.

Great Wall Automobile, founded in 2001, is a well-known self-brand car company in China. At present, it has five different sub-brands, including Harvard, Wei, Tank, Euler and Great Wall gun truck series. Among them, Harvard brand positioning "China SUV global leader"; Wei brand positioning "new generation smart car"; tank brand positioning "Chao play cross-country SUVs"; Eula brand positioning "global car brand that loves women more"; Great Wall pickup positioning "pickup leader". Among the high-end brands (including Wei Brand and tanks), the tank brand has performed better. Since Great Wall Motor announced that it would operate the tank brand independently on the eve of the Shanghai Auto Show in April last year, the Tank 300, which originally belonged to Wei Brand, was once popular since it was put on the market, and there was a scene that a car was hard to find after it was included in the tank brand. At present, tank brand products include tank 300 and tank 500, while tank 400, tank 700 and tank 800 will also be introduced to the market in the future, while Great Wall WEY, as the first high-end brand under Great Wall, its sales performance is not very satisfactory. According to the calculation of the cumulative sales of Great Wall in 2021, the cumulative sales of Great Wall in 2021 was 1280993, an increase of 15.24% over the same period last year. In terms of specific brands, the Harvard brand is the main source of sales of Great Wall, and its cumulative sales for the whole year is 770008, an increase of 2.64% over the same period last year, accounting for more than 60% of the total sales of Great Wall. The Euler brand is the largest brand under Great Wall, with a cumulative sales increase of 135028 vehicles, an increase of 140%. The tank brand sold 84588 vehicles for the year, but WEY, which is positioned as a high-end brand, became the only one to decline, with cumulative sales of 58363 vehicles, down 25.65 per cent from a year earlier.

In terms of performance and revenue, KuaiBao announced its 2021 results on January 23rd. Data show that the total revenue of Great Wall Motor for the whole year was 136.317 billion yuan, an increase of 31.95% over the same period last year, and the net profit was 6.781 billion yuan, an increase of 26.45% over the same period last year. By the end of 2021, Great Wall Motor had total assets of 173.382 billion yuan and total liabilities of 111.604 billion yuan.

For this year's sales target, Great Wall has set a target of 1.9 million vehicles and will reach 2.8 million by 2023. For a longer-term development direction, as early as last June, Great Wall issued a 2025 strategy. Great Wall said it plans to achieve its global annual sales target of 4 million vehicles by 2025, 80% of which will be new energy vehicles, with revenue exceeding 600 billion yuan.

If the above news is true, the arrival of "BC", the sixth largest brand of Great Wall Motor, will make the product rectangle of Great Wall Motor become more perfect, and the automobile industry will continue to pay attention to the latest brand information of Great Wall Motor, which is internally code-named BC.

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