AutoBeta(AutoBeta.net)02/13 Report--

On February 9, Great Wall Motor released an ASEAN strategy called "44th" on its official account. It is understood that the first anniversary online conference of GWM brand Thailand was held in Bangkok, Thailand on the 9th. At the press conference, the GWM brand ASEAN region super symbol was officially released. At the same time, Great Wall Motor reaffirmed the new energy strategy in Thailand market and proposed to accelerate the ASEAN market layout planning. At the same time, Great Wall Motor reaffirmed the new energy strategy in Thailand market and proposed to accelerate the ASEAN market layout planning. Great Wall Automobile released the "44th" strategic layout of the ASEAN market.

At the press conference, Great Wall also announced the core strategy of the Thai market: focus on user voice; continue to create a new user experience: with "new energy, new intelligence, new experience" as the brand value, committed to becoming a leader in new energy vehicles in Thailand; it is planned to launch nine models dominated by new energy vehicles to the Thai market within three years.

Data show that GWM, launched on February 9, 2021, is a brand launched by Great Wall for the Thai market. At present, GWM has a total of three new energy vehicles: Harvard H6 HEV, Harvard JOLION HEV and Ola Hao Cat. Among them, Harvard H6 HEV, as the first major model listed in Thailand, has been the top seller in Thailand's C-level SUV market for 3 months since it was launched in June 2021. Harvard H6 HEV officially went on sale in Bangkok, Thailand on June 29 last year, with a price of about 1.149 million baht to 124.9 baht (equivalent to about 231900 to 252000 yuan).

Euler HaoCat has also become a new Internet celebrity model in the Thai market because of its own design features. it went on sale in Bangkok, Thailand on October 29th last year, launching three versions of the TECH/PRO/ULTRA with a price range of 989000 baht to 1.199 million baht (equivalent to about 197800-239800 yuan).

Harvard JOLION HEV was listed in Thailand on November 25 last year. Harvard JOLION HEV officially went offline at the Luoyong factory in Thailand on November 10, 2021, and then officially delivered the first batch of users on December 13.

Zhang Jiaming, president of Great Wall Automobile ASEAN region, said: "Thailand, as one of the most important automobile markets in ASEAN, its new energy and smart car industry is experiencing a stage of rapid development from 0 to 1. This is not only the need to promote Thailand's 4.0 strategy and enhance the comprehensive competitiveness of Thailand's automobile industry, but also to support environmental protection and achieve sustainable social development in Thailand. Therefore, from the date of its birth, the GWM brand solemnly promised to bring more advanced and smarter new energy vehicles to the Thai market and support Thailand to become the manufacturing hub of new energy vehicles in Southeast Asia. "

At present, Great Wall Motor has opened the operation of Thailand, Brunei, Laos and Myanmar in the ASEAN market. This year, Great Wall Motor will continue to promote the Thailand strategy and will start the normal operation of Malaysia, Vietnam, the Philippines and Singapore, forming the February strategic layout of "April 4" and accelerating the landing of the 2025 globalization strategy of Great Wall Motor. Great Wall Motor announced its 2025 strategy in June 2021. Great Wall Motor plans to achieve its annual global sales target of 4 million vehicles by 2025, 80% of which will be new energy vehicles, with revenue exceeding 600 billion yuan.

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