AutoBeta(AutoBeta.net)02/14 Report--

On February 14, Ford Lingrui officially announced the pre-sale price, the new car will launch three models, the pre-sale price range is 1588 - 188,800 yuan. It is understood that Lingrui is a five-seat medium-sized SUV launched by Jiangling Ford after Lingyu, which debuted at Guangzhou Auto Show in 2021. The positioning is lower than Lingyu. It is expected to be officially listed in the first quarter. The arrival of Lingrui will further improve Jiangling Ford passenger car product matrix.

The English name of Lingrui is "Equator Sport", while "Equator" is the English name of Lingyu, but officials emphasize that Lingrui is not a sports version of Lingyu. From the appearance design point of view, the collar adopts Ford brand-new family design, the overall style is somewhat similar to Ford collar, its headlight group adopts split design, the LED daytime running lamp at the top is combined with the front grille to form an integrated design, the integrated light group at the bottom is integrated with the front surround, and the large polygonal front grille adopts the middle net design with visual impact, which makes the new car more sporty visual effect.

On the side of the car, the new car as a whole adopts a younger style design, the chrome trim of the side window is very innovative, and the belt line below makes the new car very capable. At the end of the day, the collar eliminated the through-tail light group and bilateral double-outlet exhaust used by the collar, and added the Sport tail. At the same time, the rear bumper has a C-shaped silver trim on both sides. According to the declaration information, the length, width and height of Lingrui are 4630/1935/1706mm respectively, and the wheelbase is 2726 mm. In contrast, the length, width and height of the current on-sale collar are 4905/1930/1755mm and the wheelbase is 2865 mm. It is not difficult to see from the above data that the length and wheelbase of the collar are not as good as the collar margin, which can be regarded as the standard wheelbase model.

Interior, double 12.3-inch full LCD instrument and central control screen design connected together to form a screen design, looks more scientific and technological sense. In terms of configuration, the new car will be equipped with Ford Co-Pilot360 intelligent driving assistance system and Tencent TAI4.0 automobile intelligent system, which can realize AR real-life navigation, Ford App mobile phone interconnection, OTA online upgrade, etc. In addition, the new car will also come standard with Ford Co-Pilot360 intelligent driving assistance system, supporting ACC adaptive cruise, blind zone monitoring, lane change assistance and other functions.

In terms of power, the new car is equipped with Ford EcoBoost 170 (1.5T) engine with maximum power of 170 horsepower and peak torque of 260 N·m, matching Magna's 7-speed wet dual-clutch gearbox.

As one of Ford Motor's joint ventures in China, Jiangling Ford's presence in the passenger car market is not strong. According to public data, Ford China sold 624,800 vehicles in 2021, up 3.7% year-on-year, including 192,300 Changan Ford passenger cars, up 4.7% year-on-year, while Jiangling Ford passenger cars sold 30,200 vehicles, up 6.2% year-on-year. According to the brand development history, Jiangling and Ford became strategic partners in 1995, starting from no slower than other joint venture brands. Due to paying more attention to the development of commercial vehicle market, Jiangling Ford has always had a low sense of presence in passenger car market. Although Ford Tourui Europe, Lingjie and other passenger car products were launched successively in 2016, the sales volume has not been optimistic.

It is understood that at present Jiangling Ford passenger cars have leaders, road shakers, Lingyu, Tourui Europe and other models on sale. Among them, Lingyu is a brand-new model launched by Jiangling Ford in March 2021, positioning medium and large SUV, with a price range of 189,800 - 219,800 yuan. In terms of power, Ford field is equipped with 2.0T engine, maximum power 163kw, maximum torque 360N·m, matching 6-speed wet dual clutch gearbox. In terms of sales volume, the leader is the best-selling model, with 43690 retail sales in 2021, compared with only 1184 sold by road shakers last year, and the latest launch of the leader is also mediocre.

At present, Jiangling Ford passenger car has only one model with good performance, and the field launched in March 2021 has been "hit the street". Take Lingyu as an example, although it has certain advantages compared with the joint venture vehicle of the same level in price, the product itself lacks competitiveness. As a medium and large SUV based on Ford 2.0, it adopts 6-speed wet dual-clutch gearbox, which is criticized by many consumers. At present, the monthly sales volume is maintained at about 2,000 vehicles. Under this background, Jiangling Ford launched a brand-new model to change the situation, equipped with 1.5T engine and 7-speed wet dual clutch gearbox, can the launch of Lingrui drive Jiangling Ford to usher in a turnaround?

In the past 2021, Jiangling Ford has made many changes, but the entire automotive industry is also undergoing tremendous changes. New energy models are rising rapidly, and Jiangling Ford, as one of the earliest joint-venture brands, is in urgent need of explosive products. Earlier media reports said Jiangling Ford would introduce Ford's flagship F-series pickup truck, and according to official responses, a new generation of F-150 pickup trucks will be pre-ordered in the first quarter of this year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat