AutoBeta(AutoBeta.net)02/15 Report--

Last night, the Euler brand of Great Wall Motors issued a notice to the 4S store, asking all dealers to remove the promotional materials and display cars of the black and white cats of Euler cars from 0: 00 on the 15th, and to stop accepting orders from black and white cats of Euler cars. it is also clearly informed that the manufacturer will no longer accept orders. The message forwarded to the 4S store did not explain why the two models were suddenly discontinued.

4S stores in many places confirmed the above news. Black cats and good cats of Euler cars are no longer sold in the store today. 4S stores directly say that the models have been discontinued. At present, only good cats are on sale. The 4S store explained the reason for the shutdown, saying that it was caused by the decline of new energy vehicles, and that the prices of the two models were not high, so they decided not to sell them any more. on the other hand, the manufacturers also have the problem of shortage in the supply chain. In view of this, Euler Automotive hopes to focus its resources on higher-priced models.

Yesterday, Great Wall also released January sales. In January, Great Wall brands sold 111700 vehicles. Harvard H6 is the best-selling king of Great Wall, with a total of 35570, followed by 10363 tanks, followed by Haverbeast. The Great Wall Gun also scored 10085 and 10059 respectively. All brands look good, except for the high-end brand WEY, which sold only 5098 cars.

In terms of Euler cars, a total of 13229 cars were sold in January, while Euler cats, which have been at the forefront of the storm since November, also achieved 9020. Previously, the Euler car brand has four models: Euler IQ, black and white cat and good cat. The Euler IQ is the first model of the Euler brand, with a manufacturer-guided price of 12.73-150300, which is much higher than that of black and white cats. The higher price was launched earlier, and the sales volume is basically negligible. Black and white cats sold about 4209 models in January. After Euler IQ, Great Wall Motor began to change its name, so Euler R1 was renamed Black Cat and Euler R2 was renamed White Cat. Euler was impressed by the naming and appearance of the cat line.

According to the previous Great Wall report, Great Wall Motor had revenue of 136.317 billion yuan in 2021, net profit of 6.781 billion, and average bicycle price of 106400 up 14.50% from the same period last year. Compared with the dealers' response to the reasons for the suspension of production, there are only a small number of black and white cats, and their prices are much lower than the average price of bicycles. The guiding prices of Euler black cats and white cats are 6.98-84800 and 7.18-88800 respectively. Euler's official Wechat account did not officially announce the suspension of the two models. In yesterday's official launch, it released two pieces of news: one announced the sales of the Euler brand, which only mentioned the sales of good cats. In addition to a year-on-year increase of 333%, good cats also accounted for 68% of the entire brand as mentioned earlier; the other news was a warm-up promotion for another new model, the ballet cat.

Good Cat is currently the only brand on sale in Euler Cats, and the fake chip news suddenly broke out in November last year. In the official promotional materials of Euler Automobile, it is claimed that the Euler cat uses Qualcomm 8-core CPU chip, but the vehicle information shows that it is equipped with Intel 4-core chip. Car owners accused Eula cars of false publicity, which made Eula cats a hot model of complaints in the automobile field for many months in a row, and finally attracted the attention of CCTV. Although Euler has increased the compensation scheme many times, it has not reached a settlement with the car owner. In January this year, under the three compensations of "upgrading the system; providing two years of free entertainment flow service; and the first car owner's lifetime warranty", and providing 10,000 cash compensation to each car owner, the complaint was alleviated.

Summing up the Euler official account's push message yesterday, the old will not go and the new will not come. Since good cats are not affected by the chip problem, the sales of low-priced black and white cats in January are only a small part of the whole brand. Then it is only natural to make way for high-priced models at this time. At least without affecting sales, the tonality of the whole Euler brand has been improved under the influence of price. And brought profits, so why not do it.

The shape of the ballet cat is similar to that of the classic Volkswagen Beetle, a classic Volkswagen Beetle that was discontinued in mid-2019. Many media even directly call it the Euler "Beetle" ballet cat, which will be pre-sold early next month. The price has not yet been announced. From the product sequence and the product tonality conveyed, the price will be slightly higher than that of the current good cat. It is the model arranged by Euler for the "nobler princess". The pre-sale ballet cat will continue to lock in the compact A-class sedan, with the overall body size of 4401*1867*1633mm and wheelbase 2750mm, which is the largest of the cat series.

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