AutoBeta(AutoBeta.net)02/17 Report--

FAW Red Flag new car plan exposure, It is understood, FAW Red Flag will launch three new cars in March, These three new cars are E-QM5 charging version, H9+, LS7, Among them E-QM5 charging version and H9+ are expected to be launched in March, LS7 is expected to open pre-sale in mid-late March.

It is understood that Hongqi E-QM5 positioning pure electric medium-sized car, on June 22 last year officially announced the price, vehicle price 239,800 yuan, power, the new car adopted a single motor precursor layout, motor power 100 kilowatts, NEDC range 431 kilometers, equipped with BYD production of lithium iron phosphate battery pack, it is worth mentioning that, just released before the red flag has said: the new car only for high-end online car market sales, not for personal sales. However, at that time, Red Flag also said that in the future it would launch a replacement version of the model, equipped with ternary lithium battery pack.

The overall design of the second new car, Hongqi H9+, is basically the same as that of Hongqi H9 ordinary version. The big change of the new car is to lengthen the wheelbase. In terms of body size, the length of Hongqi H9+ will reach 5337mm and the wheelbase will be 3260mm, exceeding Mercedes-Benz S-Class, BMW 7 Series and Audi A8L in an all-round way.

In addition, the third new car Hongqi LS7 has been officially declared in December last year, according to the previous declaration chart and the automobile industry concerned about past reports, Hongqi LS7 is positioned in the large SUV, is the red flag L series (L series belongs to the flagship product of Hongqi, the future will launch including L5, L3, L1, LS7 and LS3 and other models, of which "L" is a sedan product,"LS" is SUV product) The first model is also the latest flagship model of Hongqi.

In terms of body size, according to the declaration information, the length, width and height of the new car are 5695/2095/1985mm respectively, and the wheelbase is 3309 mm. Compared with Escalade and navigator, Hongqi LS7 is half a circle larger. It is one of the largest SUV in size on the market at present. The wheelbase of 3309mm also exceeds that of most D-class cars. In terms of power, the new car will be equipped with 4.0T engine with maximum power of 265kw.

According to the existing product camp of Hongqi, the products of FAW Hongqi include the sedan family composed of E-QM5, H5, H7 and H9, and the SUV family composed of HS5, HS7, E-HS3 and E-HS9. From the perspective of product camp, FAW Hongqi product system has covered 150,000 - 700,000 yuan in the middle and high-end market, covering fuel oil and pure electricity.

In terms of sales volume, Hongqi, as an independent high-end brand under FAW Group, has a sales target of 400,000 vehicles in 2021. According to the sales data released by FAW Hongqi, the accumulated sales volume of FAW Hongqi in 2021 is 300,000 vehicles, failing to achieve its annual sales target as scheduled. In terms of sales performance of a single model, in the past year, the model with the highest sales volume of Hongqi is HS5, with a cumulative sales volume of 129632 vehicles, followed by Hongqi H5 and Hongqi H9, with a cumulative sales volume of 82168 vehicles and 33658 vehicles respectively.

For the next new car product planning, in addition to the three new cars mentioned above, this year will also be the red flag brand product year, red flag will launch red flag H6 (code C100) and brand-new MPV (code C095) within the year. In the future, FAW Hongqi will also form four product camps: H series (mainstream car), L series (supreme car), Q series (business car) and S series (super running). Up to now, all products that have been listed belong to H series, which is the product series mainly promoted by Hongqi brand at present. Wang Guoqiang, Deputy Secretary of the Party Committee of an Automobile Group Co., Ltd., once said that the whole series of Hongqi brand products will be fully electrified by 2030, and 28 new products will be launched accumulatively by 2025, with an overall sales volume of more than 1 million vehicles. Among them, 15 new energy vehicle products will be launched, and the sales volume of new energy vehicles will account for 40% of the total sales volume of Hongqi brand, which will exceed 400,000 vehicles.

As for vehicle sales, at the beginning of this year, FAW Group proposed to sell 4.1 million vehicles in 2022, of which the sales target of Hongqi was 450,000 - 500,000. According to the sales data released by FAW Hongqi in January 2022, its sales volume in January this year was 42100 vehicles, up 30% year-on-year. FAW Hongqi's sales volume in the first month of the new year reached 42100 vehicles. If there is no accident in the following 11 months, Red flag brand will get good sales performance this year. Before this, Xu Liuping, chairman of FAW Group, revealed that for the longer-term sales target of 2025, his plan is to achieve sales of 700,000 - 800,000 vehicles in 2025.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat