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As we all know, BYD's brand logo "BYD" is taken from the acronym of the three English words "Build Your Dreams" and is formed by adding an oval outline. Today, BYD Group announced a new upgrade and a new logo for its brand, as well as an upgrade to its BYD car logo.

Compared with the old logo and the new logo of BYD Group, the overall design style remains the same, and the new logo is adjusted on the basis of the original logo in positive red and surrounded by circles, including round lines adjustment, font detail adjustment and so on. From the picture, the glyph of the new logo has changed from the acute corner of the original font to a more mathematically aesthetic fillet, the lines have become thinner, the new logo looks more simplified, and the overall visual effect is more rounded.

According to BYD's official introduction, the circle in the logo represents BYD's vision of globalization and the concept of sustainable development, and this design is designed to better highlight BYD's "people-oriented" concept. The changed BYD Group's new logo will be used in its electronics, new energy, rail transit and automotive industries. In addition, brands in the passenger car segment of the automobile industry will use their own brand logos.

As an important part of BYD Group, BYD car brand also optimizes the logo from a visual point of view. According to the official statement, the new logo is based on the specific scene needs of the business and consumer perception of interaction, in line with the current trend of graphic design, more three-dimensional and design aesthetics, more identifiable.

However, a careful comparison of the new and old logos shows that the two have not changed much, only minor optimizations have been made. To this, many netizens also said: "isn't this the same?", "if you don't look carefully, you can't see any difference", "it's like it hasn't changed", "it's only useful to change your name". Some netizens even pointed out: "Xiaomi designer of the same style".

According to the relevant data of the automobile industry, the evolution of BYD's car logo can be divided into three stages: the first stage from 2000 to 2007, the second stage from 2007 to 2021, and the third stage after 2021. The change of this new logo is exactly one year from the last one. The last time BYD updated its brand new logo was on the first day of the New year in 2021. On January 1, 2021, BYD upgraded the brand LOGO. At that time, BYD's new logo was also adjusted in detail around the three letters "BYD", including the use of a more concise metallic texture and the elimination of the original oval outline.

Looking back at the development of BYD cars in 2021, according to official data, BYD sold 730093 vehicles in 2021, an increase of 75.4 percent over the same period last year, of which sales of new energy passenger vehicles reached 593745, an increase of 231.60 percent.

For this year's annual sales target, BYD has decided to achieve the sales target of 1.2 million vehicles this year. Judging from BYD's sales structure, new energy vehicles account for 80% of BYD's total sales. BYD will launch a number of new new energy vehicles this year, and BYD will implement the "dynasty family" + "overseas network" dual-car strategy in 2022. In addition to the dynasty series of one of the main brands, including Yuan plus, Han DM-i, Song MAX DM-i and the new Tang EV, BYD will also launch the Ocean series, including destroyers 05, seals, sea lions and seagulls. Of course, it does not rule out the arrival of other new cars. In addition, BYD warship series models will focus on DM-i plug-in hybrid power, in which the warship series, the car series named after destroyers The SUV series is named after the cruiser and the MPV series is named after the landing ship. In addition, BYD will launch high-end brands this year.

So far, BYD has released its first report card in January 2022. The latest figures show that BYD sold 95422 vehicles in January, an increase of 125.05% over the same period last year, of which 92926 new energy passenger vehicles were sold, an increase of 365.65% over the same period last year. 7.9% achieved the target.

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