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According to the Federation of passengers, a total of 4329 Senas were sold in January 2022, ranking fifth in the MPV market after Buick GL8, Chuanqi M6, Lingzhi and Odyssey. It is worth mentioning that in early February, Guangzhou Auto Toyota announced that the wholesale sales of Sena was 5399 vehicles, while compared with the 4329 vehicles announced by the Federation of passengers, although there was a difference of 1,000 vehicles between the two, there is no doubt that most of its products are indeed delivered to consumers.

As a new car that has just been on the market for two months, Senna's results in the first month are not very good, nor very bad. According to the list, Senna ranks fifth on the list, although it still lags far behind the 16057 Buick GL8 sold, but it also surpasses some of the "veterans". According to the range of 25-350000 yuan, Sena's sales are lower than Buick GL8 (23.29-533900 yuan) and Honda Odyssey (23.58-354800 yuan), but ahead of Honda Ericsson (27.98-331800 yuan) and Chuanqi M8 (17.98-369800 yuan), while Kia Jiahua, which just went on sale in the same period, sold only 383 cars in January. Sales have never exceeded 1,000 since it went on sale in September. To some extent, Senna has achieved some success. Of course, whether the future competition can continue to grow, this is also the result we look forward to.

The reason why Sena is hot is that, on the one hand, the car itself is very hot. The parallel import price of the overseas version of Sienna is between 40 and 600000 yuan, and the overall price is slightly higher, which makes many favored consumers out of reach, while Toyota's decision to make domestic Sienna in China means that its price will be explored to lower the threshold for consumers to buy cars. As a result, Guangzhou Auto Toyota Saina officially launched on October 30, 2021, and the price range of the six models is 30.98-405800 yuan. although the price of Sina is indeed much lower than that of imported models, the price of the car in the terminal market has increased a lot, which makes the price of the car a lot higher. The second reason for the high popularity of Sina is the terminal price increase. Before the listing, there was news of a price increase. Some Hebei netizens posted audio on the Internet that it ordered a car at the local Guangzhou Automobile Toyota 4S store, and the salesperson told it that a price increase of 60,000 could be signed at any time, while a price increase of 20,000 to 30,000 could only continue to wait and see. After listing, the news about Sena's price increase in the market emerges one after another, and the extent of the price increase is related to the time of car pick-up. The more the price increase, the earlier the car is raised, and you can also choose not to increase the price to buy a car, but when to pick up the car depends on providence, because 4S stores will give priority to deliver the products to car owners who are willing to increase the price.

In fact, products with a strong sense of existence, such as Sina, have limited production capacity at the beginning of the market, and in the case of high market heat, price increase and car lift is not a rare behavior. According to relevant data, GAC Toyota has a planned annual production capacity of 102600 vehicles, with a monthly production capacity of about 8000 units. If affected by the chip shortage, this number may decline, and the monthly production capacity should still reach the level of 5000 units. And Sina's wholesale sales reflect this situation. To some extent, GAC Toyota should give priority to ensuring the production capacity supply of Sina, which is the most expensive domestic car owned by GAC Toyota, and if the supply of spare parts is alleviated, the pick-up time in the end market will also be advanced. Of course, Sena is also "hot cake", the rate of increase is not less than other domestic cars, although the price increase is generally a dealer behavior, has nothing to do with manufacturers, but manufacturers have turned a blind eye to the existence of this behavior to some extent. Of course, from the market point of view, price increase sales itself is a kind of market behavior. If you want to raise the car early, you can buy it, wait for the car or change to other models, and from the consumer's point of view, perhaps all you can do is to refuse the terminal price increase. However, in the past month, a series of car owners have said that they can pick up their cars in some areas without a fare increase, and can this be regarded as a kind of consciousness?

Selling cars with price increases to some extent reflects consumers' recognition of the products. Compared with the models that do not increase prices or even have certain concessions at the same level, but still do not sell well, Sena is really enviable in the market. Take domestic Jiahua as an example, its sales have been relatively low since its launch in September. From October 2021 to January 2022, its sales were 383, 572, 716 and 383, respectively. From the perspective of product power, Jiahua does not lose the game, but brand awareness is its biggest disadvantage.

It is understood that, as Sena's sister model, FAW Toyota GRANVIA will be launched in September, or named "Crown Willow". FAW Toyota new MPV after the listing may also have price increase behavior, but will also restrict the performance of Sena, if Sena price increase is large, then consumers may also choose to replace FAW Toyota GRANVIA.

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