AutoBeta(AutoBeta.net)02/22 Report--

Recently, Huawei is vigorously promoting the delivery of the co-led M5, while the Alpha S Huawei HI version developed by BAIC New Energy and Huawei is nearly a year away from its release, and there is still no specific time for many ticket jumps. And its main body, BAIC Langu, is a listed company, and its section for communicating with investors has also been occupied by questioned investors, raising a lot of questions about its operation and market development, among which there is a lot of gunpowder, which makes Dong Mi unable to resist.

One of the most interesting is the specific delivery time, and BAIC Blue Valley still gives a standard answer: it is working closely with Huawei to promote the delivery work, and the relevant information will be announced in due course.

And this answer before the delivery time of Blue Valley has been repeatedly delayed many times. BAIC polar fox Alpha S has a total of four versions, the price range is 251900-344900 yuan, while the pre-price of the Alpha S Huawei HI version starts at 388900 yuan. When the new car was launched, Langu said the new car was not only the world's first mass-produced Huawei ADS smart driving model, but also the first high-end pure electric car equipped with Huawei's smart cockpit-Hongmeng OS. In June, Jihu said it could not complete the delivery by the end of the year because the orders exceeded production capacity, and set a delivery target of 1000 units by the end of the year.

On September 26, 2021, BAIC Langu announced that the Alpha S HI version will enter Huawei channel before the end of the year, and once again confirmed that mass production delivery will be achieved at the beginning of the Guangzhou Auto Show. But by the end of 2021, not to mention the delivery target, the delivery has not even begun to be achieved.

Turning to January this year, Wang Jun, director of Huawei's BU operations, mentioned in the middle of last month that "the extreme Fox Alpha S HI version will be delivered by the end of February 2022." it makes people feel that the news is approaching. By the end of January, the only new Alpha S HI version in China has indeed entered Huawei's first new concept flagship store in Beijing Yintai. Some media who received the news and visited thought it was just an engineering vehicle. The sales of the store also said: "the exhibition car will arrive at the store this week. It cannot be test-driven and can be ordered, but the delivery time is still unknown." This time a delay, people have to worry about whether the real launch can still face the continuous upgrading of competitive products.

The mileage of Alpha S is 525km, 603km and 708km respectively, which belongs to the mainstream performance level of the market at that time, and BAIC Langu also admitted that it is impossible to transform the existing products to a higher level of self-driving conditions.

A few days ago, a video mentioned that car manufacturers "have no brand, no channels, are reluctant to invest, and the wages of talents are low. How can they sell cars?" If they can't even do the new power, who else can they do? " Many investors also asked about their views on the matter. Dong Mi replied that BAIC Langu has clearly defined its goal for this purpose from top to bottom.

Data show that in December 2021, polar fox delivered 1186 vehicles, an increase of 76% month-on-month and 696% year-on-year. For the whole of 2021, polar fox delivered a total of 4993 vehicles, while polar fox has an annual target of 12000 in 2021. At a communication meeting at the beginning of the year, BAIC announced its goals for the new year. Among them, BAIC New Energy, which is owned by BAIC Blue Valley, aims to sell 100000 vehicles this year, including 40, 000 polar foxes, and strive to hit 300000 vehicles in the future. this means that the polar fox will achieve almost nine-fold growth in 2022, and even if the sales target is half-and-half as it was last year, it means at least fivefold growth. According to public information, Jihu opened 100 stores by the end of 2021 and more than 150 stores by the end of 2022. Opening a shop quickly is the inevitable choice for the polar fox to achieve its goal, and it is even more impossible to achieve the goal without enough outlets. But polar fox sold 843 cars in January, with an average sales of about 8 per store. Obviously, Blue Valley is also aware of this problem and says it will increase its wide range of sales and speed up the construction of its sales network.

On January 29th, BAIC Blue Valley issued a performance forecast that BAIC Blue Valley is expected to lose 48-5.3 billion yuan in 2021, deducting abnormal profit and loss of 50-5.5 billion yuan. In the past year, it has spent nearly 1.7 billion yuan to increase its reputation and related operating expenses for its BAIC Jihu brand. With a lot of investment in publicity and channels, BAIC has high expectations for polar fox, including operation polar fox in many places, which officials say is an immersive deep test drive covering 7000 people for months. In the view of some investors, this has not led to an increase in popularity or sales, so they question the effectiveness of the campaign. Overall, only 200 more cars were sold in 2021 than in the previous year.

BAIC New Energy has won the first place in the pure electricity market for seven years in a row, but with the enlargement of the electric vehicle market, its performance has suffered losses for many years in a row, including a net loss of 729 million yuan in 2018, a net loss of 874 million yuan in 2019, and a loss of 5 billion last year. In the past year, there have also been many changes in senior positions. On June 9 last year, BAIC Blue Valley announced that Liu Yu, the former manager of the company, had submitted a written resignation report and had been relocated less than a year after taking office. Yu Liguo, former president of Jihu, was also appointed vice president and political commissar of Xiaomi Automobile headquarters in Beijing, according to an internal email released by Xiaomi Group, a change that has not been common in the past. In the face of many questions raised by investors, Dong Mi of BAIC Langu concluded that it is now in the stage of upward development, and the overall opportunities outweigh the challenges.

BAIC Blue Valley may face more personnel adjustments to achieve its growth and goals.

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