AutoBeta(AutoBeta.net)02/23 Report--

Great Wall Wei brand's medium-sized plug-in hybrid SUV model, Mocha DHT-PHEV, will be officially launched on March 1 next month. According to previous reports from the automobile industry, Mocha DHT-PHEV has already started pre-sale on January 14. The new car is positioned as a medium-sized SUV, and a total of two models have been launched. The new car is currently on pre-sale with a pre-price range of 29.90-315000 yuan.

In terms of appearance, the appearance of the new car is consistent with the fuel version of the mocha, the front part of the new car uses a hexagonal large-size front grille, and the internal details use the dot matrix chrome plating decoration of the same shape as the WEY brand LOGO, coupled with the sharp headlights on both sides of the new car, which makes the front part of the new car look very powerful. Different from the fuel version, the new car has a charging interface on the right side of the body and a PHEV logo on the rear. On the side of the body, the new car continues the iconic tall body shape of the Wei brand family, and is equipped with hidden door handles. In the rear part, the new car adopts sunken design, which is inclined to the sports wind as a whole. In terms of body size, the length / width / height of the new car is 4875/1960/1690mm, the wheelbase is 2915mm, and the positioning is medium-sized SUV.

In the interior part, the new car also follows the minimalist design style of the fuel version, with a 9.2-inch independent LCD instrument, a 14.6-inch central control screen and a 9-inch air-conditioning control panel. in addition, the new car also provides AR-HUD head-up display and NOH intelligent navigation assistant driving system and other configurations.

In terms of power, the new car, as a plug-in hybrid model, is equipped with the lemon hybrid DHT system independently developed by the Great Wall, and both models are equipped with 39.67kWh power batteries, of which the two-wheel drive WLTC has a pure electric life of up to 204km and a comprehensive range of 1000+km, with a fuel consumption of 5.55L for 100 kilometers; the acceleration time of the four-wheel drive model for 0-100km/h is 4.8s, and the fuel consumption for 100km is 6.3L.

According to the concern of the automobile industry, the Mocha DHT-PHEV is currently the most expensive model under the Wei Brand. Before that, the most expensive model of the Wei Brand was the Mocha (fuel), with a price range of 17.58-218800 yuan. Mocha is the new SUV launched by Great Wall Wei on May 21, 2021. It is Great Wall's first model based on the "coffee intelligence" platform. From the current pre-sale price of Mocha DCT-PHEV, the price of 29.90-315000 yuan will form a competitor in the ideal ONE, Lantu FREE and other add-on SUV models.

According to public data, the WEY brand, founded in November 2016, is the first high-end brand under Great Wall. In 2017, the WEY brand launched its first model, VV7, in the form of "VV+ Digital", followed by VV5 and VV6 models. Relevant data show that in 2017, WEY mass-produced VV7 and VV5 models each sold more than 10,000 vehicles a month, with annual sales reaching 86000. WEY VV6 was officially launched in August 2018, and the WEY family product camp has been further enriched, with annual sales of 139500 vehicles. However, the good times did not last long, and after that, the annual sales of the WEY brand showed a downward trend, with the annual sales of the brand falling 28.28% year-on-year to 100000 vehicles in 2019, 21.53% year-on-year to 78500 vehicles in 2020, with all model sales declining, and 25.56% year-on-year to 58000 vehicles in 2021, making it the biggest decline in Great Wall brands.

At present, there are no specific sales data for the VV series models of the WEY brand, while the main coffee series products of the WEY brand are driving the upward development of WEY. The WEY brand mainly targets Changan UNI series, Geely Lecks and other brands. At present, there are three models in the brand coffee series, including Mocha, Macchiato, latte. It is understood that the WEY Mocha officially launched on May 21, 2021, the new car is the first model based on the "coffee intelligence" platform, positioning medium-sized SUV, the price range is 17.58-218800 yuan; WEY Macchiato DHT officially launched on November 17, 2021, positioning compact SUV, the price range is 16.68-177800 yuan WEY latte officially launched on December 17, 2021, positioning compact SUV, a total of medium cup, large cup, super-large cup three models, the price is 159800 yuan, 169800 yuan, 179800 yuan respectively. In terms of sales, the cumulative sales of Mocha, Macchiato DHT and Latte DHT were 31087, 6135 and 4273 respectively.

Great Wall Motor also released its January report card on February 14, showing that the WEY high-end brand sold 5098 vehicles in January. Compared with other Great Wall brands, the January sales of the WEY high-end brand were relatively mediocre. In terms of specific models, Mocha, latte DHT and Macchidot DHT2022 sold 2542, 1566 and 990 vehicles, respectively.

Now, with the launch of the Wei brand Mocha DHT-PHEV next month, the product rectangle of the high-end WEY brand will be further improved, but the pre-sale price of 29.90-315000 yuan for the new car seems to be higher than that of the mainstream hybrid models on the market. This is also the first time that the price of the Wei brand model has reached the level of 300000 yuan. The performance of the new car in the future is still unknown, but with the passage of time, I believe there will be an answer soon.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat