AutoBeta(AutoBeta.net)02/25 Report--

The price of Huawei's car has been announced, but it is more or less disappointing. On February 25th, the AITO car official announced that the M5 officially launched three new models, including the subsidized retail price of the standard rear drive version of 249800 yuan, the retail price of the four-wheel drive performance version of 279800 yuan, and the flagship version of the four-wheel drive version of 319800 yuan.

It is understood that the M5, the first model of AITO, a high-end car brand jointly operated by Chongqing Jinkangselis and Huawei, was officially launched at Huawei's flagship winter new product conference on December 23, 2021, when it was announced that the pre-price range was 25-320000 yuan, including 250000 yuan for the standard rear-drive version, 280000 yuan for the four-wheel drive performance version and 320000 yuan for the four-wheel drive flagship version. In other words, the final price of the M5 is only 200 yuan cheaper than the expected price, and it is obviously not in line with expectations from netizens' comments. Netizens said one after another, "it is estimated to be a little difficult to sell" and "200 yuan to make a friend?" , "good conscience, 200 yuan and less than a tank of gas" …... Of course, some netizens said, "the rising prices of raw materials such as iron and aluminum this year have led to higher prices of spare parts, coupled with the decline of new energy subsidies and tight chip supply, it is not bad that the final price of the M5 did not rise." In addition, the car owner posted a chat picture in the circle of friends, and the salesperson said, "asked the leader to make sure that the two-wheel drive version will not come out." In this regard, some netizens commented, "the purpose is to let you order the four-wheel drive version, do not worry about it."

As an add-on medium-sized SUV, the M5 can also see part of the design of the fuel truck, for example, its front face uses a larger trapezoidal intake grille, mainly because the engine has certain requirements for heat dissipation. At the same time, the side lines of the new car use a sliding back design, a hidden door handle, with a new shape of large-size rims. In the rear part of the car, the new car is designed with through taillights, and the AITO English logo is located in the center of the taillights. In terms of size, the length, width and height of the new car are 4770/1930/1625mm and wheelbase 2880mm respectively.

In the interior part, the new car uses a minimalist design style, with a 10.4inch full LCD dashboard and a 15.6inch suspended central control screen, and is equipped with Huawei Harmony OS system, creating a certain technological atmosphere. In terms of power, the M5 is based on the pure electric drive extended range platform DE-i, and the augmented hybrid power system is composed of a 1.5T four-cylinder engine and a drive motor, of which the maximum power of the engine is 92kw and the peak torque is 205N ·m. In terms of electric drive system, the car can provide rear single motor and front / rear dual motor, in which single motor power 200kw, peak torque 360N ·m; dual motor motor power output, performance version total motor power 315kw, total torque 720N ·m; flagship version motor total power 365kw, total torque 496N ·m. In terms of mileage, the standard capacity of M5 is 40kwh ternary lithium battery, and the standard pure electric mileage of WLTC is 150km. At the same time, the car needs 0.75 hours of fast charging (20% of 80% electricity) and 5 hours of slow charging (20% of 90% of electricity).

Since it was tied to Huawei, the market popularity of Xiaokang shares has soared, and in order to catch up with Huawei's "annual sales target of 300000 vehicles", Xiaokang shares have to accelerate again. According to the Shanghai Securities News, the M5 model will be delivered in large quantities in March this year, fulfilling its promise to users.

In April 2021, Xiaokang announced a partnership with Huawei to build a car and launched the first model, the Cyrus Huawei Smart SF5, which is also the first car to be sold in Huawei stores and its flagship stores. Driven by this news, the share price of well-off shares soared from 23.64 yuan to 78.23 yuan. However, compared with the share price, Cyrus SF5 seems to be unpopular in the market, with cumulative sales of 8086 vehicles for the whole of 2021.

Sales below expectations affect the performance of well-off shares. According to the 2021 performance report released by Xiaokang Co., Ltd., the net loss is expected to be 15.5-1.95 billion yuan in 2021. In this regard, well-off shares said that the traditional automobile plate was affected by the industry as a whole, fuel vehicle sales declined compared with the previous year, and the gross profit margin per unit declined, resulting in a loss of 350 million yuan for the business plate. Xiaokang shares said in the announcement that sales are still in the climbing stage, the amortization of fixed assets and intangible assets is increasing, and the investment in research and development, labor costs and marketing channel construction expenses continue to increase. As a result, the business sector affects the net profit of shareholders of listed companies, which also forces Xiaokang shares to speed up the layout of the new energy automobile industry.

At the press conference, Yu Chengdong stressed that Huawei has done every core part of the car, but we only make parts, not cars, and we will help car manufacturers build cars. Not only build a good car, but also sell a good car. " This is the eighth time in more than three years that Huawei has announced that it will not build a car, while the market rumors that well-off shares have denied that Cyrus has become a contract factory. The auto industry believes that Xiaokang, previously the main manufacturer of cars, lacks core technology in passenger cars, while Huawei has a long history in basic software and has its own operating system, which can provide more comprehensive services for car companies. In other words, although Xiaokang is a car manufacturer, it lacks core assets such as core technology, sales channels and marketing, so it looks more like Huawei dominates Dongfeng Xiaokang.

Previously, Yu Chengdong said, "it is planned to use a thousand stores to sell cars by the end of this year. Assuming that each store can sell 30 units a month, the monthly sales will reach 30,000 units. Huawei will challenge the sales target of 300000 units this year. As a result, the annual sales of the cooperative car companies will reach 100 billion yuan." Our goal is to build our partners with Huawei into the most profitable car companies in China. " However, Yu Chengdong is also frank that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain. Serious shortage in the industry and other problems should not be underestimated, 300000 still has a lot of challenges.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat