AutoBeta(AutoBeta.net)02/27 Report--

According to data released by the Federation of passengers, sales of medium-sized cars in January 2022 were 248000, down 10.5% from a year earlier, accounting for 11.9% of the total market share. As we all know, medium-sized cars are one of the market segments that must be competed by major automakers. Toyota, Honda, Nissan, Volkswagen and Buick will not give up the layout of this market. Even Ford, which has a low sense of existence, will also launch a new generation of Mondeo this year, and it is expected that this year's medium-sized car market will be very fierce. To this end, the automotive industry focused on the statistics of the first month of medium-sized car sales list, let's take a look at the competition between the major models.

From the overall list, there is still some change in the ranking of mid-sized cars in January 2022. First, the midsize car is still the top seller of the Camry, with sales of 24950 in January, ahead of Accord and Teana, which sold 22907 and 18739, respectively. In October 2021, the mid-term modified Accord went on the market with a price range of 16.98-259800 yuan. The discount rate for new cars on the market is less in the short term, especially for Accord, which is more popular. So to a certain extent, consumers will replace the more preferential models of the same class, such as Camry, Teana, Passat, etc., but Accord is more explosive in the future.

It is worth noting that the BMW 3-Series from the luxury brand won the runner-up in intermediate car sales with 24396 vehicles, leading not only Accord, Teana and other mainstream models, but also Audi A4L, Mercedes-Benz C-Class and other luxury medium-sized cars. The latter two models sold 16839 and 10273 vehicles, which can be said to be absolutely catching up. As we all know, BMW led Mercedes-Benz and Audi in 2021 to become the top seller in the luxury car market. Although it is too early to talk about the 2022 luxury brand crown, BMW undoubtedly won at the starting line. Mercedes-Benz and Audi still have to work hard.

In the top 10 list, in addition to the above models, Maiteng, Passat, Red Flag H5 and Yingshi all sold more than 10,000 vehicles. Volkswagen Maiteng and Volkswagen Passat are sister models, and there is not a big difference in sales between the two models, with Maiteng selling 14046 vehicles a month and Maiteng selling 11934 vehicles. The Hongqi H5 is the highest-selling model among independent medium-sized cars, with monthly sales of 11739, and the current price is 14.58-190800 yuan, which is enough to compete with some second-and third-tier joint venture models under the price advantage.

The performance of other models has been mixed. Although the Buick Regal is up from December 2021, it still has no more than 10,000 vehicles. Toyota's Asian Dragon sales have plummeted as a result of the epidemic, falling to 6919 from 15232 in December 2021 and are expected to return to the 10, 000 class in February. In the new power model, Xiaopeng P7 sales of 6707, is responsible for Xiaopeng car sales, while Tesla Model 3 mainly for overseas markets, sales fell to 2988.

Focus on several models that may explode. The first is Honda Yingshi School, which sold 10173 vehicles in January. On November 12, 2021, the mid-term revamped Esquire officially went on the market, and the new car was upgraded for appearance and interior decoration, with a price range of 17.99-255900 yuan. Judging from the current market performance, although the sales volume of Yingshi School is far less than that of Accord, it has improved a lot compared with the previous monthly sales of 5000 vehicles, the first full monthly sales of more than 10,000 vehicles, there may also be a breakthrough in the future. However, the pressure of competition in the market is still very great, after all, consumers will be more willing to choose Accord.

The second is Ford Mondeo, although monthly sales are only 3371, but a new generation of models are about to be launched, which also brings some opportunities for Mondeo. As we all know, Mondeo has entered the domestic market since 2004, when the second-generation model was introduced, and the fourth-generation model is currently on sale, which went on sale in August 2013. because of its face-hit Aston Martin, it has become one of the most successful American medium-sized cars on the market. however, due to years of non-replacement, its product power and design beauty have been unable to keep up with the development of the times, and sales have fallen to the bottom. It is understood that the new generation of Mondeo will be officially launched at the Beijing Auto Show, and the new car will no longer use the "Martin face" decorated with horizontal chrome strips, but will be changed to a front face style similar to that of the Ford EVOS. In terms of power, the new generation of Mondeo is equipped with 2.0T turbocharged engine, maximum power 175kw, matching 8-speed manual self-integrated gearbox. In a sense, the change of Mondeo is an inevitable trend, but it is not known whether the change is benign or not. Of course, this is what Ford has to do, after all, Mondeo is also a "veteran", there have been moments, Ford can not give up, can only change.

Let's talk about the "a little miserable" model. The first is Citroen Versailles, which sold 3188 vehicles in January, down significantly from the previous two months, but is still the best-selling model of Citroen Motors. As a brand-new model, Versailles assumes the role of "savior" of Dragon car, so its market sales continue to receive attention. Although sales of Versailles declined in January, we are temporarily affected by the Spring Festival holiday. Sales in February are not expected to be very high, and the second quarter may be more referential.

Hyundai Sonata / Mingtu and Kia K5 can recover some of their sales only after they have been replaced by a new design language. the new generation of models continue to compete for the market with performance-to-price ratio, but the current market performance is not optimistic. Sonata sold only 903, Kaiku sold only 1263, and the name map was even worse, selling only 380. At present, sales in both Hyundai and Kia are mediocre in China. According to data released by the China Association of Automobile Manufacturers, the market share of Korean cars in China from 2016 to 2021 is 7.35%, 4.63%, 4.98%, 4.7%, 3.8% and 2.4%, respectively, compared with 1.7% for Korean brands in January this year. It is understood that Dongfeng Yueda Kia no longer exists and will announce the name of the new Kia joint venture in April, while Beijing Hyundai began to sell idle factories, and a factory in Beijing has been sold to ideal cars.

The final DS sold 320 cars in September. DS 9 will be officially launched on March 23, 2021. The new car is based on the EMP3 platform and will be sold at an official price of 24.99-399900 yuan. From the perspective of product power, DS 9 does not lag behind the same level of BBA products, and even has obvious advantages in materials and design, but the influence of DS brand is not enough to support the price of 300000 yuan. From the history of brand development, DS brand is indeed a luxury brand, but as far as the Chinese market is concerned, its brand awareness is very small, and even many consumers do not know the existence of this brand, which is the main reason for the continued low sales of DS products in China.

From the list, medium-sized cars as a whole rely on Honda, Toyota, Volkswagen and other mainstream joint venture brands, under the suppression of German-Japanese joint venture brands, some second-and third-tier brands can only increase the end market concessions, so as to maintain the overall sales level. Generally speaking, Camry, Accord, Teana, Maiteng and other models are relatively stable, the elite and Mondeo have signs of breaking through the market, while the Korean and legal systems still continue the depressed development trend, Shenlong hopes that Versailles can carry the banner.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat