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Another car company announced a price rise. On March 1, the commodity director of Euler good Cats released a price increase description on Euler APP. According to news, from 00:00 on March 1st, the official guidance price for the GT version of Eula good cats has been adjusted to 147000, but customers who have previously paid a deposit and signed a contract still enjoy the price insurance policy.

At present, 2022 Oula cats have been officially ordered, and the official price is 121900-151900 yuan. It is understood that the 2022 Ola good cat provides two life versions, 400km and 500km, and each version launches two models according to different configurations, namely, the 400km luxury model 121900, the 400km luxury model 131900, the 500km luxury model 141900, and the 500km luxury model 151900, a total of 4 models.

It is understood that the Ola good cat GT version of the price increase of 12000 yuan, the price increase is due to the sharp rise in raw material prices and new energy car subsidies and other effects. It is worth noting that a few days before the price increase, Euler Motors also announced that its Euler black cat and Euler white cat were suspended from taking orders because of the same problem. On February 24th, Dong Yudong, CEO of Euler car, said that Euler black cat and Euler white cat suspended taking orders, not stopped production, and pointed out that Euler cars encountered difficulties, and that it was helpless to stop taking orders. Take black cats as an example, because after the sharp rise in the price of raw materials this year, Euler black cats lost 10,000 yuan for each car they sold.

According to the data, the Euler Cat is currently the only model on sale under Euler Motors. The latest data show that the cumulative sales of Euler Cats in January was 8612. Now the GT version of Ola good Cat also has to adjust its prices, which to some extent means that the sharp rise in raw material prices has had a great impact on Euler cars, but in fact, Euler Motors is far from the only car company that has been affected by the sharp rise in raw material prices and the decline of new energy car subsidies.

According to the official understanding of Geely Geometry, the price of some Geometry models has been adjusted, of which the price of Geometry A Pro models has all increased by 1100 yuan and the original Rubik's cube version has been cancelled. the models on sale have become seven models with a price range of 119800-199800 yuan. The price of Geometry EX3 Kung Fu Niu models has increased by 7000 yuan, and the adjusted price is 6.58-75800 yuan (previously 5.88-68800 yuan). So far, Geely officials have not responded to the price increase news, nor announced the specific reasons for the price increase, but the auto industry is concerned that the probability is also related to the sharp rise in raw material prices and the decline of new energy car subsidies and other factors.

In addition, SAIC Roewe's RX5 eMAX PHEV fearless premium version, Ei5, i6MAX EV three models are also up 2000 yuan on the original price. According to previous news, this price adjustment is due to a global chip shortage and the decline of the national new energy subsidy policy, which has led to a rise in costs, but customers who have previously paid deposits to sign up to buy cars will not be affected by the price adjustment.

Coincidentally, earlier, according to the concerned statistics of the automobile industry, in February this year alone, three car companies, namely, Feifan Automobile, BYD Automobile and SAIC General Wuling Motor, successively announced the adjustment of vehicle prices. Among them, except for the entry-level model, the price of the rear-drive PRO version and the all-wheel drive PRO version of MARVEL R of Feifan Automobile has increased by 2000 yuan, while the price of all-series models of Feifan ER6 has increased by 1000 yuan. The price increases of 11 new energy models of BYD, including Chaozhao and Oceannet, have increased by 1000-7000 yuan. The price of Wuling NanoEV has gone up, the adjusted price range is 5.28-62800 yuan, and the price of all models has increased by 3000 yuan. According to previous reports by the auto industry, the three companies also announced price increases due to factors such as the decline of subsidies, fluctuations in raw material prices and rising cost prices.

In fact, since December 31, 2021, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission have jointly issued that the subsidy standard for new energy vehicles in 2022 will decline by 30% on the basis of 2021. It is clear that the subsidy for new energy vehicles will be terminated on December 31, 2022, and vehicles licensed after December 31 will no longer be subsidized. Including Tesla, Xiaopeng Automobile, GAC Eian, Zero and other new energy vehicle brands have successively raised the prices of some of their models.

In addition to the impact of the subsidy policy of the new energy vehicle industry, the fluctuation of raw material prices is another important factor to promote the price rise of car models. According to media understanding, the early price of lithium is only 30, 000 yuan / ton, while the average price of battery-grade lithium carbonate has increased to 480000 yuan / ton on February 28, 2022, of which lithium metal rose 20, 000 yuan / ton, the average price was 2.67 million yuan / ton; lithium iron phosphate rose 5500 yuan / ton, and the sharp rise in raw material prices forced major car companies to raise the price of their vehicles.

With the implementation of the subsidy policy and the rise of battery raw materials, more new energy vehicles are expected to announce higher prices in the future.

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