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Recently, the news about the two models of Euler black cat and Euler white cat has attracted the attention of consumers. Yesterday, the owner of Euler black cat reflected to the media: it has been almost four months since the Euler black cat was ordered, and it was originally scheduled to pick up the car around February 11, but so far it is still unable to pick up the car.

According to the 1818 Golden Eye report, in November last year, Hangzhou car owner Ms. Nie and her good friend Ms. Chai bought an Euler Black Cat New Energy car at Baoyun Automobile 4S Store. The discounted land price of the car was more than 69000 yuan, and the two each paid a deposit of 3, 000 yuan each.

The date of the contract signed by the two sides is November 12, 2021. According to the contract, the delivery time is expected to be about three months, that is, about February 11. According to Ms. Nie's description, she was still unable to pick up the car after waiting for nearly four months, and could not give a clear answer after contacting the salesperson, which puzzled her. In this regard, 4S store sales manager du explained: failed to deliver the car in time, they are also very helpless, in the words of the industry, it is "lack of core and less electricity". The Euler black cat model ordered by the car owner Ms. Nie and her good friend Ms. Chai is comfortable. Now the factory is producing the order of October last year, which has been scheduled to October 23, followed by the order of Ms. Nie and her good friend Ms. Chai. As for when the vehicle can be delivered, Manager du said that it depends on the manufacturer's production progress, he really can not give an exact date.

Du's explanation from the sales manager of the 4S store was not accepted by the two owners. Ms. Chai said that in early November last year, another sister decided that other brands of new energy vehicles had already been launched, if it was because of a shortage of materials. Why BYD models and Ola good cat models can be produced normally, so they do not agree with the statement given by 4S store manager du. Ms. Chai said that it may be Euler black cat, Euler white cat models for manufacturers, the profit margin is slightly lower, so manufacturers did not produce. At the same time, Ms. Chai pointed out that the delivery time of new cars seems to be different in different regions. Manager du continued to explain that they cannot find orders in different regions, but manufacturers in Hangzhou must schedule production in accordance with the order order. At the same time, the Euler good cat model also does not have an existing car and needs to be booked. In addition, du said that the manufacturer has suspended taking orders since February 15, considering that too many orders have not been delivered before.

In response, the two owners said: they still want the Euler black cat model at present, but if they still can't pick up the car after a few months, the brand should compensate. Manager du responded: he has fed back this information to the manufacturer. at present, there are car owners all over the country urging the order of this car, and there are also many customers who have delayed delivery. According to the circle of friends of Euler Black Cat and Euler White Cat, in addition to the above two owners, many would-be owners are also reporting on the difficulty of picking up the car. Up to now, Euler cars have only delivered the order until September 2021, and it takes at least four months from booking to picking up the car.

In fact, the delay in the delivery of new cars generally has a lot to do with the shortage of chips, which has led to reduced production, reduced vehicle allocation and delayed delivery of new cars, a phenomenon that has been the norm in the auto industry last year. It is worth noting that on the evening of February 14 this year, the Euler brand issued a notice to the 4S store: from 0: 00 on the 15th, all dealers will stop accepting orders for black cat and white cat models of Euler cars. At the same time, the promotional materials and exhibition cars of black cat and white cat of Euler cars are also required to be removed.

In response to the news that Euler Black Cat and Euler White Cat no longer accept orders, the head of the Euler brand responded: "these two models have indeed been discontinued." In addition, the automotive industry has noticed that Euler Motors also specially responded to consumers on the official Weibo on the matter: "due to the shortage of chips, the supply of spare parts cannot guarantee production, and many other reasons, there is a large backlog of orders for black-and-white cat models." the customer car purchase cycle is too long, affecting the customer experience, in order to avoid bringing more bad car purchase feelings to car owners who trust Euler models. The manufacturer will coordinate internal resources to meet the existing order scheduling plan more quickly, and ensure the car pick-up speed and car purchase benefits of existing car-booking customers. From this point of view, Euler cars urgently suspend the acceptance of orders from Euler black cats and Euler white cats or because too many orders are not delivered.

However, on the evening of February 23rd, the two models of Euler cars once again became the focus of consumers' attention. Dong Yudong, CEO of Euler cars, said publicly that Euler black cats and Euler white cats suspended taking orders, not stopped production, and pointed out that Euler cars encountered difficulties, saying that it was helpless to stop taking orders, and cited black cats as an example. Dong Yudong said that after the sharp rise in raw material prices this year, Euler black cats lose ten thousand yuan every time they sell one, and the more they sell, the more they lose.

Dong Yudong also stressed: Euler black cat and white cat orders to be delivered more than 20,000, in the lack of chips and batteries, the delivery time of new orders will be postponed to the end of the year, so there will be no new orders, but Euler car also made it clear that the after-sales service of Euler black cat and Euler white cat models will not be affected. So far, there has been no official response on when to resume receiving orders. But to sum up, Euler cars stop accepting new orders for black and white cats not only to ease the pressure on orders, but also to prepare for the high-end transformation of the brand. According to previous reports, Euler plans to launch ballet cats, punk cats, lightning cats and other new models this year, all priced at more than 150000 yuan or even 200000 yuan. The launch of the new car also means that Euler cars are moving towards the middle and high end of the market, while Euler Black Cat and Euler White Cat are electric models under the Euler brand with less than 100,000 yuan, of which the guiding price of Euler Black Cat is 6.98-84800 yuan. Euler White Cat's guiding price is 718-88800 yuan. It is understood that the cumulative sales of the two models have reached 173000 since they were launched. Among them, in the past 2021, the best-selling model of the Euler brand was Euler Black Cat, with sales of 63492, followed by Euler good Cat, with sales of 49900. Euler White Cat sold the least, only 20605. According to the data, Euler Black Cat and Euler White Cat were once one of its most important products, so the Euler brand suspended new orders or in order to make more possible profits and prepare for the future development of the brand.

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