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Another "MINIEV" popped up! On March 8, Dongfeng scenery MINIEV officially launched three new models with a price of 41600 yuan for the deluxe model, 35600 yuan for the comfortable model and 28600 yuan for the practical model. As another product in the minicar market, the new car will become a direct competitor with Chery QQ ice cream and Wuling Hongguang MINIEV of the same name.

In terms of appearance, the overall shape of Fengguang MINIEV adopts the body design of "small square box" of the same kind as Hongguang MINIEV, but it is still different in some details. The front face of the new car adopts the usual design style of a mini electric car, the center of the headlights is run through by black strips, and the lower grille is decorated with black and thick black grille, making it look very small and square. It is worth mentioning that the new car adopts the new LOGO design and is expected to become an independent brand or car series in the future.

From the side point of view, the whole still retains the design concept of the "small square box" of the mini electric vehicle, and the eyebrows on both sides protrude outward, together with the low wind resistance wheel ring, the shape is still feeling sometimes. The rear part of the car, the taillights and the lower trim of the new car are designed with polygons.

In terms of body size, the length, width and height of the new car are 2995/1495/1640mm and wheelbase 1960mm respectively. For comparison, the length, width and height of Hongguang MINIEV are 2920/1493/1621mm and the wheelbase is 1940mm. The length, width and height of Chery QQ ice cream are 2980/1496/1637mm and the wheelbase is 1960mm. By comparison, the performance of Fengguang MINIEV in the body size is "the best".

In terms of interior decoration, the new car uses a double-spoke multi-function steering wheel with two-color interior color matching. At the same time, the full-color LCD instrument and the knob-type air conditioning control keys at the center console also enhance the convenience of the car. It is understood that the medium and high-end models of the new car will be equipped with a 9-inch central control LCD screen and can be connected to mobile phone hotspots to achieve music, navigation, video and other applications.

In terms of power, Fengguang MINIEV will be equipped with a drive motor made by Shanghai Automobile Electric Drive Co., Ltd., with a maximum power of 25kw and a peak torque of 100Nm. As a reference, the maximum power of Wuling Hongguang MINIEV and Chery new QQ ice cream motor is 20kw. In terms of batteries, Fengguang MINIEV can choose 9.18kwh and 13.8kwh lithium iron phosphate batteries with CLTC mileage of 120km and 180km respectively.

The launch of Dongfeng scenery MINIEV undoubtedly takes a fancy to the popularity of the mini electric vehicle market. Since SAIC GM Wuling launched the Hongguang MINIEV as a popular model, there have been more and more imitators on the market, including Chery QQ Ice Cream, Reading Mango, Punk Duoduo, Lingbao BOX, Baizhi Big Bear and today's Scenic MINIEV, all of which have adopted more square designs and are very close to Hongguang MINIEV in price. In other words, the launch of these models is largely due to the popularity of the Hongguang MINIEV, which is mainly due to its low price, its small appearance, the daily transportation of the city also meets the needs of most consumers, and can enjoy policies such as unlimited number and free parking, making mini electric vehicles enduring in the electric vehicle market. Take Chery QQ ice cream as an example, it won 9984 cars in its first month, and its success is no accident.

Of course, although minicars are very popular, their profits are very low. In fact, many car companies layout minicars, in addition to taking on the task of volume, more is the stimulation of the double points policy. Take Hongguang MINIEV as an example, its bicycle profit is less than 90 yuan, and its bicycle profit will also shrink in the context of rising chip and battery prices. Although Hongguang MINIEV's profit is low, it can earn a lot of money by selling double points, which is more profitable than selling cars. According to the "double points Annual report" released by the Ministry of Industry and Information Technology, SAIC GM Wuling ranked third with 440000 new energy positive points in 2020, and most of its new energy positive points come from Hongguang MINIEV. If you sell all the new energy points, you can get 530 million yuan.

However, due to the explosion of new energy vehicles, the points generated by new energy vehicles are getting larger and larger, so their value will be lower and lower. Dong Yudong, CEO of Great Wall Euler, revealed in an interview, "Last year, the integral value was about 2500 yuan / min and above, and the lowest was about 2350 yuan / min. But because the sales of new energy vehicles increased by 160% last year, there are more and more points. By this year, the value of points is only 500-800 yuan per cent." In other words, if the value of new energy points is getting lower and lower, then the profit contribution to car companies will certainly be greatly affected. After all, with the shortage of chips and the rise in the price of raw materials, the profits of new energy vehicles have been compressed to the extreme. In this context, they are willing to launch brand-new minicars, or have high hopes for the sale of new energy points.

In this regard, Fang Yunzhou, deputy to the National people's Congress and chairman of the board of directors of Hezhong New Energy, suggested that the integral price of new energy vehicles be stabilized to ensure that the integral can be maintained at more than 2000 yuan / min; and that the double points policy should be further studied to achieve a balance between supply and demand without reducing the integral value of new energy for bicycles. From the Ark's point of view, the industry management department can set up a virtual trading platform or integral pool to adjust the relationship between market supply and demand, regulate the proportion of enterprises to sell points at equal prices, and stabilize the trading price.

As for Dongfeng MINIEV, it is even better than Wuling Hongguang MINIEV and Chery QQ ice cream, both in terms of price and body size. In addition, the popularity of Hongguang MINIEV also makes the market see the potential of mini electric vehicles, and Dongfeng scenery also launched the same name "MINIEV", what do you think of this?

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