AutoBeta(AutoBeta.net)03/09 Report--

Yesterday, the Federation of passenger car sales released an overview of passenger car sales in February. The shorter February and the traditional Chinese New year holiday were the lowest in a year in terms of historical sales. Retail sales in China in February 2022 were 1.246 million, up 4.2 per cent from a year earlier and down 40 per cent from a month earlier. Combined in January and February, cumulative sales in the first two months of this year were 3.324 million, down 60, 000 from the same period last year. The new energy market performed better, with sales of 272000 vehicles in February, up 180.5% from the same period last year, down 22.6% from the previous month, which is better than the overall performance of the market. The domestic market's demand for new energy vehicles is on the rise.

In terms of narrow wholesale passenger car sales in February, most of the top 10 brands basically achieved growth, while BYD completed 90,000 sales, especially a year-on-year increase of 333.6%. By the time the data were released, Changan Automobile did not have the relevant data, and the Federation of passengers estimated that its sales would be 61000, which will be nearly 40% lower than the same period last year.

Sales of mainstream joint ventures and independent brands are 550000 and 540000 respectively. German is still the first choice for car purchase, while FAW-Volkswagen still maintains a leading position. However, the former has a slow downward trend, down 1% from the same period last year and 36% from the previous month. The retail share of Japanese brands is 23.1%, up 1.6% from the same period last year. The share of German brands is 20.5%, down 4% from the same period last year. The retail share of the US market reached 9.1%, down 0.6% from the same period last year. The share of Europe increased by 0.1 percentage points. The market share of independent brands, represented by BYD, is also on the rise, which is in line with the performance of electrified demand in the market, with retail sales of 540000 vehicles in February, up 14 per cent from a year earlier and down 42 per cent from a month earlier. In February, the domestic retail share of independent brands was 44%, an increase of 4.3% over the same period last year.

SAIC-Volkswagen, which has been in second place for a long time, has been replaced by BYD. according to the production and marketing released by BYD at the beginning of this month, BYD's car sales were 91078, a year-on-year increase of 335.2% and a drop of 4.6% compared with the previous month. BYD's new energy passenger car sales were 87473, up 764.1% from the same period last year, down 5.9% from the previous month, accounting for 96% of its total new car sales. The new energy policy is causing great changes in the automobile market, although the sales data of SAIC-Volkswagen is not low, and under the development trend of electrification, traditional fuel vehicles account for more than 90% of SAIC-Volkswagen's total sales. and its traditional fuel products and corporate structure background are greatly hindering the pace of its electrification, the joint venture market is inevitable. During the two sessions, Xiao Yaqing, minister of industry and information technology, said that sales of new energy vehicles in China were very good in the first two months of this year, both of which had more than doubled, and were expected to reach the expected target this year, which may well exceed the expected target.

On March 8, another independent brand, Great Wall Motor, also officially released sales figures. Great Wall said it sold 70792 vehicles in February, but this figure included 11637 pick-up trucks and other models, so it did not enter the top 10 ranking of passenger car sales statistics. Great Wall also stopped production. It increased the proportion of products with more than 150000 price models, but Great Wall admitted that the February data showed a relatively significant decline in sales, Great Wall said. This is due to the insufficient supply of body electronic stabilization systems produced by Bosch auto parts.

Geely, as an independent brand, has the deepest layout in the auto industry, but in the first month of this year, it was replaced by BYD, and this month it was suppressed by a sales explosion by BYD. Geely's total sales of generalized passenger cars in February were 78478, up 2% from a year earlier, but plunged 46% from a month earlier. Its situation is similar to that of SAIC-Volkswagen, which is the weakness of the contest between traditional and new energy. although Geely New Energy has Geely, Geometry, Lecker, Polar Krypton and Ruilan cars, there are a total of 14501 cars. The dispersion of marketing makes its current results less concentrated than BYD's sales.

Luxury car brands shrank from last month's performance. Luxury car retail sales in February were 160000, down 3% from a year earlier and 44% from January. There was some growth in the luxury car market a year ago, but overall, in the sales performance for the whole of last year, even the top-selling BMW only slightly increased by 3.2%. While Mercedes-Benz is down 2% from a year earlier, global data show that Mercedes-Benz is down 5% from a year earlier, and on the current economic basis, demand for luxury cars may continue to show a conservative side.

Whether it is luxury cars, subdivided models, or strain differences, the issue of competition is gradually reduced to the competition between traditional and electric cars. What the running water does not compete for is eloquent. Earlier, although the market reached a consensus on electrification, factors such as the energy policy epidemic suddenly activated the demand for electric cars. BYD will be stuck in this leading position to maintain a first-mover advantage for some time. But this competition has only just begun. Wang Chuanfu predicts that sales of new energy vehicles in the Chinese market are expected to exceed 3.3 million in 2022. By the end of this year, the penetration rate of new energy vehicles in China will exceed 35%, and the market may change beyond everyone's imagination.

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