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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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After scoring twice, Evergrande Hengchi 5 finally became an automobile product that can be pre-sold on the official website of the Ministry of Industry and Information Technology, according to the news that it will go on sale in the second quarter. In the meantime, the latest catalogue of recommended models for the promotion and application of new energy vehicles issued by the Ministry of Industry and Information Technology, as well as the catalogue of energy-saving new energy vehicles enjoying vehicle and ship tax relief, and the vehicle catalogue of new energy vehicles exempted from vehicle purchase tax, Hengchi 5 are among them, and Evergrande has obviously shown full preparation for this result.
On February 11, Hengchi 5 appeared in the new car announcement catalogue of the Ministry of Industry and Information Technology for the second time. Earlier, Evergrande put forward the goal of "working hard for three months and striving for the first car off the line". Hengchi 5 was not disappointed. It first appeared on the list of 350 vehicle products in November 2021. At that time, the automotive media reported that Hengchi 5 had already come. However, something unexpected still happened. Hengchi 5 did not pass the publicity of the current period. Hengchi 5 was deleted from the list after the expiration of the publicity period. Evergrande did not explain the reason for this result.
On December 3, shortly after the public list appeared, Evergrande suddenly issued an announcement announcing that it would not be able to fulfill an overseas guarantee obligation of US $260 million, which was small but quickly aroused a strong reaction from the famous aspects. two hours after the announcement, the Guangdong provincial government immediately interviewed Xu Jiayin.
After the interview, the Guangdong Provincial people's Government agreed to send a working group to Evergrande to guide the work. At the same time, the central bank, the CSRC, the people's Bank of China, and the Bancassurance Regulatory Commission all issued responses to this risk incident. From the administrative level, it is rare for the above-mentioned departments to speak at the same time. The stock price of Evergrande in Hong Kong also fell 20% the next day. Against this background, it seems inevitable that Hengchi 5 needs a respite.
The news of Hengchi 5 has been around for a long time, which is the primary model for Evergrande to subtract nine models from the "buy" pattern to get off the line as soon as possible, and it is also a key sign of Evergrande's success or failure. Before everything happened, Xu Jiayin, chairman of Evergrande Group, stressed more than once that "Evergrande should change lanes and overtake." to sum up, five words: buy, buy, circle, big, good, good. " On August 3, 2020, Evergrande's Hengchi brand released six models in one breath, namely, Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering A to D class models, as well as cars, sedan cars, SUV, MPV and crossovers. At the same time, regulators have issued new rules on real estate financing, requiring control of real estate corporate debt growth and setting "three red lines", which will be fully implemented from January 1, 2021. Evergrande accelerated its pace on February 10, 2021, and released three more models: Hengchi 7, Hengchi 8 and Hengchi 9, thus expanding the product camp of Hengchi to 9 models. Before the high-rise building was built, Evergrande slowly lost its previous blood transfusion pipeline and became straight down and eventually affected Evergrande cars. Evergrande also had to build nine strategies simultaneously before, instead of concentrating resources on a life-saving model to achieve the original goal of going offline at the end of the year.
Fortunately, even though it was removed from the public catalogue at the time, Evergrande announced on its official Weibo on January 12 this year that the first production car of Evergrande, the first car of Evergrande, was off the line at the Tianjin plant 12 days ahead of schedule. After the Spring Festival, some netizens exposed that Xu Jiayin had emphasized Hengchi 5's schedule at an internal meeting after the New year. According to people familiar with the matter, Hengchi 5 will be announced in March and listed in June. Soon after, the market price research and recruitment posters of Hengchi 5 slowly circulated on the Internet, which shows that Evergrande has begun to actively warm up for the listing of Hengchi 5.
According to previous reports from the automotive industry, Hengchi 5 is an entry-level model in the layout of Hengchi automobile products, with a price of less than 200000 yuan, matching luxury entry-level models such as BMW X1, Audi Q3 and Mercedes-Benz GLAs. According to the public information of 350batches of road motor vehicles released by the Ministry of Industry and Information Technology in November 2021, Evergrande New Energy has applied for HDE6470BEVA1F and HDE6470BEVA0F models for Hengchi 5, with length, width and height respectively 4725/1925/1688mm and wheelbase 2780mm. In terms of power, the new car uses a motor produced by United Automotive Electronics Co., Ltd., with a maximum power of 150kW.
At the same time, Evergrande has also solved some basic sales problems. On March 2, Hengchi New Energy vehicle sales Co., Ltd., a wholly-owned subsidiary of Evergrande, was established, which includes online car-hailing services. Evergrande has used the way of opening sales, and Evergrande will soon follow suit. The announcement by the Ministry of Industry and Information Technology means that Evergrande has got tickets for admission. On March 3, Evergrande New Energy vehicles also appeared in the "continuous overdue list as of February 28, 2022" published by the Shanghai Stock Exchange, half of the sea water and half of the flames, and how to develop behind Evergrande cars remains to be seen after the listing of Hengchi 5.
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