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Qiao Xinyu, CMO of Great Wall Wei, said on Weibo on March 15: "I don't know whether fuel cars smell good, but the joint venture fuel at the same price as the latte DHT will definitely not smell good." The face is taller than you, the configuration is better than you, the intelligence is better than you, not to mention the sense of luxury, the most important thing is that with the blessing of DHT, the fuel consumption is lower than you. Despite the current boom in joint venture fuel sales, if the current configuration and prices are maintained, I'm sure there is no future for joint venture fuel in the face of a mix like the latte DHT. Welcome to the face. "

In addition, Qiao Xinyu forwarded Sina Automobile's Weibo, saying that the last straw that overwhelms the joint venture fuel vehicles is not necessarily oil prices, but that consumers are becoming more aware of goods and the attractiveness of brand premiums is becoming less and less attractive. The joint venture brand will also maintain its current price and configuration, and high sales will soon go into history. What is the courage to say that latte DHT hard-rigid joint venture fuel is probably the omni-directional catch-up of independent brand cars in terms of design, technology, fuel economy and so on. It said, "the enjoyment of trams, hybrid fuel consumption, a range of more than 1000 kilometers and leading coffee intelligence, coupled with the price of joint venture fuel, this is the latte DHT." Isn't it too much to say that reducing dimension to crack down on joint venture fuel? "

After entering 2022, domestic oil products rose for the last time in a short period of two months, entering the era of 8 yuan in an all-round way. On March 3, a new price adjustment window for refined oil products opened, with 92 gasoline rising by 0.2 yuan to 8.01 yuan per liter and 95 gasoline by 0.22 yuan per liter to 8.52 yuan per liter. It is understood that the next round of finished product oil price adjustment will be carried out at 24:00 on March 17. By the 15th, the variety change rate of comprehensive crude oil will be 23.65%. The oil price is expected to increase by about 1010 yuan per ton, which will be converted into a price increase of about 0.81 yuan. According to this calculation, the car owner will spend about 40 yuan more to fill up a box of 50-liter 92 gasoline, and 95 gasoline may enter the 9-yuan era. Many car owners worry that the oil price will continue to rise and fill up the fuel tank ahead of time.

So is the oil price the last straw that overwhelms the joint venture fuel car? Compared with the stubbornly high oil price, new energy vehicles can be driven as long as they are recharged, and the electricity price is far cheaper than oil prices. From this point of view, new energy vehicles do have advantages, but anyone who has driven an electric vehicle knows that charging is only a small part of the cost of using new energy vehicles. Rising insurance prices, mileage anxiety and battery safety risks are all obstacles that restrict traditional oil vehicle owners to turn to new energy vehicles.

It is understood that the Wei latte DHT officially launched on December 17, 2021, the new car launched a total of medium cup, large cup, super-large cup three models, the price is 159800 yuan, 169800 yuan, 179800 yuan. It is understood that the WEY latte is the third model named after coffee after the Mocha and Macchiato. The new car is located in the compact SUV, which was first unveiled at the Shanghai auto show and opened for pre-sale at the Guangzhou auto show. In terms of power, the latte DHT is the first model with 1.5T DHT hybrid, which can realize EV driving, hybrid drive, series drive, energy recovery and other working modes, with a maximum power of 246hp, a maximum torque of 532N ·m, a transmission system matching a two-gear DHT gearbox, and equipped with ejection start mode and single pedal mode. According to officials, the fuel consumption of the WEY latte is as low as 4.9L for 100 kilometers and surpasses the 1000km when it is full of fuel.

Prior to this, Qiao Xinyu said bluntly that the ideal addition program is not as good as Wei two-gear DHT hybrid new energy technology, and gave a detailed explanation: the ideal ONE is a series structure, only EV and series motors are equipped with DHT architecture, in addition to EV and series, but also have engine parallel direct drive mode. Under high-speed conditions, the working point of direct drive of the engine will fall directly in the high-efficiency area, and the energy transfer does not need to go through the generator and drive motor, and the energy transfer efficiency will be higher than that of the series mode. the fuel consumption of direct drive of the engine can be reduced by 10% to 15% compared with the series mode; the higher the speed, the more significant the fuel saving. Under the condition of high speed and heavy load (acceleration / climbing / trailer, etc.), if there is only one direct drive, the working point of the engine will exceed the external characteristic curve and can only switch to series mode.

As for whether the latte DHT can be compared with the joint venture fuel car? Perhaps "appearance, configuration, intelligence, luxury, fuel consumption" these are the advantages of the latte DHT, but the biggest disadvantage of the latte DHT is also what consumers value when buying a car, that is, all aspects of the brand. In 2021, Wei Brand made a strategic adjustment to clarify the brand positioning of its "new generation smart car". At the same time, it introduced coffee intelligent platform and intelligent hybrid DHT scheme, and launched a number of models such as Mocha, Macchiato and latte to enhance its competitiveness. In addition, at the Shanghai Auto Show in 2021, Li Ruifeng, general manager of Wei Brand, said that the future brand new platform and technology will extend Wei Brand from 15-200000 yuan price band to 15-300000 yuan price range. Great Wall said that the WEY brand will launch 16 new models, including cars and MPV, from 2021 to 2023, further segmenting the market and breaking through the 650000-vehicle sales mark. However, relevant data show that the cumulative sales of Wei Brand in 2021 were only 58363, down 25.65% from 78500 in 2020, making it the only brand under Great Wall to decline. Wei brand sold 9530 vehicles from January to February in 2022, up 16.48% from 8182 in 2021, slightly outperforming the market, with latte DHT sales of 1566 in January and 2387 in February.

Of course, there is a certain degree of recognition for the statement that "consumers are becoming more and more aware of goods, the attractiveness of brand premium is getting lower and lower, the joint venture brand still maintains its current price and configuration, and high sales will soon go into history." At present, the head independent brand is developing very rapidly, and there are many excellent products, which have caused the development pressure on the mainstream joint venture cars. On the one hand, it is mainly the change of consumers' consumption concept, paying more attention to product performance, after-sales service, etc., but independent brands still have a long way to go to subvert the joint venture brand.

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