AutoBeta(AutoBeta.net)03/19 Report--

Due to the recent international tension, affected by the sharp rise in raw material prices and the decline of new energy car subsidies, a number of car companies have announced increases in the prices of their new energy models. On March 18, Geometry officially announced a price increase. Geometric Motors said that due to the rise in raw material prices and other comprehensive factors, Geometry will adjust the official guidance prices of Geometry A Pro, Geometry C and EX3 by a range of 3000-7000 yuan. The price adjustment will take effect from 00:00 on March 19, prior to which contracts have been signed and customer orders uploaded to Geometry Automobile order system by dealers will not be affected by the price adjustment.

According to the official website of Geometry Automobile, the price of Geometry A Pro is 12.68-199800 yuan after price adjustment, 13.57-172700 yuan after geometric C comprehensive subsidy, and 6.88-78800 yuan after EX3 comprehensive subsidy.

However, at the beginning of this month, Geometry had already adjusted the prices of some of its models, including a price increase of 1100 yuan for all Geometry A Pro models and the cancellation of the original Rubik's Cube version, with seven models on sale with a price range of 11.98-199800 yuan, while Geometry EX3 Kung Fu Niu all-line models rose 7000 yuan to 6.58-75800 yuan (previously 5.88-68800 yuan).

Data show that Geometry Automobile is a high-end pure electric brand under Geely Automobile Group, which is a first-level sub-brand in parallel with Geely brand and LinkedIn brand. Geometry car was launched in Singapore in April 2019, and its first high-performance pure electric car, Geometry A, was also announced at the same time. So far, Geometry has Geometry A Pro, Geometry C and Geometry EX3 Kung Fu Niu and other models. In terms of sales volume, in the past year, the cumulative sales of Geometry A, Geometry C and EX3 Kung Fu cattle were 20688, 10885 and 6959 respectively.

In addition to the price increase announced for Geometry cars, the new car-building force also announced an increase in the price of cars on the same night. Zero-running cars said that due to the sharp rise in raw material prices and the decline of state subsidies, zero-running cars will adjust the official guidance price after subsidizing all C11 models. This price adjustment will take effect at 0: 00 on March 19, 2022, and C11 orders paid prior to this will not be affected by the price adjustment.

According to the official website of Zero Automobile, the price of Zero car C11 has increased by 20,000 yuan to 30,000 yuan compared with the previous one, of which the performance version of Zero running C11 has increased by 30,000 yuan, with a price of 229800 yuan. The price of zero running C11 luxury version has increased by 30,000 yuan to 209800 yuan, and the price of zero running C11 deluxe version has increased by 20, 000 yuan to 179800 yuan.

It is understood that zero-running cars were founded on December 24, 2015, and the first production model, S01, was released in Beijing Water Cube in January 2019. So far, zero-running cars on sale include zero-running S01, zero-running T03, zero-running C11, and zero-running cars delivered a total of 43748 vehicles in 2021, including 634 S01, 39149 T03 and 3964 C11.

Of course, as mentioned at the beginning of the article, due to the international tension, the sharp rise in raw material prices and the retrogression of subsidies for new energy car purchases and other factors, a number of car companies also announced price increases on March 18, including Nahu Automobile and Xiaopeng Automotive. The auto industry is concerned about which car website learned that which car V and which car V Pro all rose 3000 yuan. In addition to the price increase of 3000 yuan for the 400 popular version, the price of the other four versions of the Nezhu U Pro has all increased by 5000 yuan. As for the reasons for the increase in vehicle prices, Naha Automobile officials said it was affected by the rising prices of upstream raw materials and tight supply in the supply chain. Xiaopeng also officially announced a price increase yesterday night. Xiaopeng said that due to the continuous sharp rise in the price of upstream raw materials, Xiaopeng will adjust the price of the models on sale. The price increase before the subsidy ranges from 1.01 to 20, 000 yuan. The price adjustment will take effect from 00:00 on March 21. Before this, users who paid the deposit through official designated channels such as Xiaopeng's APP and official website will not be affected by this price adjustment. At present, the price range of Xiaopeng G3i is 15.46-193200 yuan, Xiaopeng P5 is 16.27-229300 yuan, and Xiaopeng P7 is 22.42-409900 yuan. According to media reports, Xiaopeng G3i will increase by 1.07-14300 yuan, Xiaopeng P5 by 1.32-15600 yuan, and Xiaopeng P7 by 1.01-20000 yuan. As of press time, Xiaopeng's official website has not been updated after the adjusted price.

In fact, since March, a number of new energy car companies have begun to adjust the price of their models in the second round. Tesla raised prices three times in a week from March 10 to 17. On March 15, BYD said that from 00:00 on March 16, the official guidance prices of new energy models related to Dynasty and Ocean net would be adjusted by 3000 yuan to 6000 yuan. On March 16, Chery New Energy raised the sales prices of its small ants and QQ ice cream models by 3000 yuan to 6000 yuan. SAIC-Volkswagen officially announced that the prices of its 2022 ID models, including ID.3, ID.4 X and ID.6 X, have all been raised by 5400 yuan. Among them, the price of ID.3 is 165288-179288 yuan; the price of ID.4 X is 20.5288-278288 yuan; the price of ID.6 X is 24.5288-335888 yuan. In addition, in early March, CCTV Finance also released a report showing that since March, nearly 20 new energy car companies have announced price increases, involving nearly 40 models.

For the reasons for the price increase of the above models, a number of car companies attributed the price increase to the influence of "a sharp rise in the price of raw materials." industry insiders pointed out that the cost factors affecting the price increase of car companies, in addition to labor and manufacturing costs, the main reason is the sharp rise in the price of power batteries and insufficient supply, while the price increase of power batteries is caused by the sharp rise of upstream raw materials lithium and nickel. Data show that the price of lithium carbonate jumped to 400000 yuan / ton in mid-February and jumped to 500000 yuan / ton in early March, up nearly 70% from the beginning of the year after entering 300000 yuan / ton in January. Nickel prices also rarely soared in early March. In the domestic market, data show that the average nickel price last year was about 120000 yuan, but now it has reached 210000 yuan.

The sharp rise in raw material prices has led a number of car companies to join the trend of price increases, but the price increases return to price increases, and the price increases do not affect the demand in the end market. Data show that domestic new energy vehicle sales in 2021 were 3.521 million, an increase of nearly 1.6 times over the same period last year. From January to February this year, domestic new energy vehicle sales totaled 765000, of which 334000 in February, an increase of 1.8 times. Prior to this, Cui Dongshu, secretary general of the Federation of passengers, also pointed out that factors such as the rise in raw material prices are not accidental, but a normal phenomenon in the industry cycle. Since 2016, the price of lithium ore, an important raw material for new energy vehicle batteries, has risen and fallen sharply many times. Therefore, Cui Dongshu expects the scale of new energy passenger vehicles in 2022 to achieve the sales target of 5 million.

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