AutoBeta(AutoBeta.net)03/21 Report--

Recently, new energy car companies due to the impact of rising prices in the upstream supply chain, a new round of new energy vehicle price surge broke out in an all-round way, nearly 40 model prices have been raised. After Tesla announced an increase in vehicle prices on March 10, BYD, Nawei Automobile, Xiaopeng Automobile, Weima Automobile, Zero running car, Geometry Automobile and so on issued vehicle price increase announcements one after another.

For the price increase of new energy car companies, Qin Lihong, president of Lai Automobile, said: NIO does not raise prices, at least not yet. It said that price stability is good for the interests of users and the market, and there is no plan to raise prices in the short term. At present, the international raw material price includes the supply and demand of chips, which makes the cost of the whole supply chain change greatly than before. NIO will also make flexible decisions according to changes in the objective environment.

Recently, due to the decline of subsidies for new energy vehicles and the rising prices of upstream raw materials, new energy vehicle companies have chosen to raise product prices. In addition, the lack of profitability of new energy car companies may also be one of the reasons for the price increase. According to the latest prospectus submitted by Zero Motor to the Hong Kong Stock Exchange, from 2019 to 2021, the net losses were 810 million yuan, 935 million yuan and 2.629 billion yuan, with gross profit margins of-95.7%,-50.6% and-44.3% respectively, with a total loss of more than 4.8 billion yuan in three years.

Earlier, Li Bin in NIO said publicly: if there is no 40 billion of the capital threshold for building a car, it may not be possible to do it. 40 billion refers to the financial reserves needed to truly become a competitive, sustainable and risk-resistant enterprise, it said. Competitiveness sometimes has nothing to do with short-term sales. In the end, an enterprise depends on its long-term sustainable operating ability.

According to relevant data, the company was founded in 2014, the first model, the ES8, was launched in December 2017, the New York Stock Exchange was launched in September 2018, and the ES6 was listed in December 2018. With a loss of more than 10 billion yuan in 2019, Li Bin was once called "the worst person in 2019." In the first half of 2020, the situation of Lulai was still in the doldrums, and then its funding problem was alleviated after receiving financial support from the Anhui municipal government. After the second half of 2020, with the popularity of new energy vehicles, as the earliest layout of new energy vehicles, the share price of the new power company once soared.

According to its prospectus, which listed on the Hong Kong Stock Exchange on March 10, it posted a net loss of 9.639 billion yuan, 11.296 billion yuan, 5.3 billion yuan and 1.874 billion yuan in the first three quarters of 2018 to 2021, compared with a net loss of nearly 30 billion yuan in less than four years. Although the loss is decreasing year by year, it is still difficult to make a profit in the short term. As for the loss, Li Bin once said: "it may take ten years for Xilai to make a profit." At present, NIO is only a four-year-old child. Don't think about a four-year-old child making money for milk powder. "

According to relevant data: the delivery volume of Lulai cars was 6131 in February, down 36% from the previous month, and the delivery volume has been declining for four consecutive months. Some relevant industry insiders said that it is difficult for automotive chip supply to meet self-supply in the short term, the chip ordering cycle is extended and the price rise is difficult to eliminate in the short term, and the final cost sharing will depend on the bargaining power of all links of the new energy vehicle industry chain. The non-price increase of Lulai cars may only be temporary.

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