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A few days ago, the brand new LOGO applied for by Buick was exposed. From the exposed pictures, we can see that the new LOGO uses a simple planar design, the positions of the three shields have also been adjusted, all on the same horizontal line, and the circle has been cancelled to make the overall effect look more flat. It is understood that the new standard may carry a new pure electric car Electra, and the new car is expected to be unveiled this summer.

The development of the Buick logo can be traced back to the mid-1930s, when General Motors style researcher La Fubo discovered the Scottish Buick family emblem in the lost Family Emblem written in 1851 at the Detroit Public Library. The Buick family emblem has three shields, indicating that the quality of the car is as strong as the three shields. The three bullets of different colors in the picture also give people a sense of positive progress and continuous climbing. Whether the new version of logo will be in different colors has yet to be officially released.

The new logo flat design style is more popular in the past year or two, Volkswagen, BYD, Toyota, Nissan and other new logo all adopt this style. At present, "changing the standard" has gradually become something that many car companies are doing, and the direction of the design is also towards the direction of flat design. The style of logo is very important to the automobile brand. In a sense, it can represent the original intention of the brand, the characteristics of the place of origin, and even the imprint of an era.

With the advent of the era of pure trams, a number of car companies have announced plans to stop selling fuel vehicles. BAIC announced in 2018 that it would completely stop selling fuel cars in 2025. In October 2017, Changan Automobile also released the Shangri-La Plan, which will invest 100 billion yuan in the whole field of new energy vehicles and completely stop the sale of traditional fuel vehicles in 2025. Haima says it will completely phase out fuel vehicles by 2025. In 2021, the Jeep brand will all use the electric version. In addition, Jaguar Land Rover also said that all newly released Jaguar Land Rover models will be electrified from 2020. Volkswagen also said that by 2030 at the latest, all models will be electrified and the sale of traditional fuel cars will be completely stopped.

Buick has also made adjustments on logo to enter the streetcar era. On the other hand, the concept car of its new pure electric vehicle Electra has been unveiled as early as 2020, with a unique cross-border SUV style in appearance and a double-door butterfly door. The interior is in a very simplified style and is composed of a through touch screen and an LCD screen on the steering wheel. The powertrain is equipped with motors on each of the four axles, with a combined maximum horsepower 583Ps, which is expected to have a range of 600km.

But updating the logo will be a big project for automakers. Except for the changes to their models, all their assets related to the brand's LOGO will have to be changed, including their dealerships, so changing the new LOGO is not as simple as changing the label.

Of course, the replacement of the new logo may also bring more brand image to car companies, to some extent, it will resonate with younger users, younger and more athletic. Take Kia as an example, after it replaced the new logo in 2020, Kia successively released new K5 Kaiku, new smart run and other models aimed at young consumers, which achieved good sales in the market, while BYD changed its standard again in February this year, and its sales began to grow by leaps and bounds, catching up with SAIC-Volkswagen at one point.

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