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March 20, Mazda new model CX-5 officially launched, the new car positioning compact SUV, a total of six models, the vehicle price range of 17.58-236800 yuan, cheaper than the old model.

As a medium-term revamped model, the new Mazda CX-5 has a significant change in appearance, such as a more concise design for the front face of the new car. The obtuse angle of the lower edge of the front grille of the new car has become larger, the horizontal bar design has been added to the middle net, the chrome decoration on the outside has also been widened, and the shape of the front and rear bumper of the new car is also more concise. In addition, the interior of the front and rear headlights of the new car no longer uses Mazda's classic circular design, but is replaced by the same latest L-shaped shape as the CX-60. On the side of the body, the shape of the new car has not changed much but has been optimized. the rim of the new car has changed into a five-spoke petal type, the shape of the black design taillight is long, the double L style in the lamp group echoes with the headlights, and the design of the rear bumper has been greatly adjusted, reducing the diameter of the chrome-plated exhaust port and the size of the rear fog lamp. in addition, the car is equipped with a bilateral exhaust layout, which looks very athletic as a whole. In terms of body size, the length, width and height of the new car is 4575/1842/1685mm, the wheelbase is 2700mm, and the positioning compact SUV. Compared with the current model, the new car has increased 20mm in terms of length, while the rest of the body data remain unchanged. In terms of body color, platinum and diamond blue have been added to the new car for consumers to choose from.

In the interior part, the new car also has little change, still using the traditional layout. In configuration, the new car offers a 4.6-or 7-inch color meter, the display is upgraded to 10.25 inches, the UI interface has been redesigned, and the original CD player has been eliminated.

In terms of power, the new CX-5 offers 2.0L and 2.5L naturally aspirated four-cylinder engines with maximum power of 155Ps and 196Ps, peak torque of 200Nm and 252Nm respectively, and the transmission system matches the 6AT gearbox.

In terms of market competition, considering the price and power configuration of the new car, the new car will compete with hot-selling models such as Toyota RAV4, Honda CR-V, Volkswagen Tuyue and Nissan Qijun.

According to the concern of the automotive industry, Mazda models currently on sale include Mazda 3 Uncaila, Atez, CX-30/CX-30 EV, CX-4, CX-5, CX-8 and other models. In terms of sales, data show that Mazda's sales in China from 2018 to 2021 were 272322, 24492, 214574 and 183953 respectively, a decline of more than 40 per cent in five years. Among them, in the past 2021, the global sales of Changan Mazda was 1287548, up 3.6% from the same period last year, while the cumulative sales in China was only 183953, down 14.3% from the same period last year. It is the only single market with negative growth, accounting for only 14.28% of Mazda's global sales. Data show that since the merger of FAW Mazda and Changan Mazda, the sales of Mazda in China from September 2021 to February 2022 were 16428, 15291, 14754, 14590, 19198 and 8047 respectively.

In terms of specific models, in nearly a year, the higher sales of Mazda's models are Mazda 3 Uncella and Mazda CX-5. Among them, CX-5 is a classic model in Mazda SUV, which was born in 2012. This year is the 10th year that the CX-5 model has entered the domestic market. According to statistics, in nearly a year, the cumulative sales of Mazda 3 Oncella is 95101, and Mazda CX-5 sales are 26453. From January to February this year, the cumulative sales of Mazda 3 Oncella was 18806, and that of Mazda CX-5 was 4849. Although the CX-5 model is currently the second largest selling model of Mazda in China, there is a very obvious sales gap between this model and Mazda 3 Oncella. In fact, since the launch of the first model, the Mazda CX-5 has not made a major change. From the current Mazda's new CX-5 model, the new CX-5 positioning is still smaller. Mazda wants to attract more consumers, which means that Mazda needs to launch a more interesting new model.

Mazda has previously said that Mazda will reorient its brand and gradually shift to a luxury brand. Jeremy Thomson, head of Mazda's UK region, said: "Mazda's goal is to become a true luxury brand, so it does not intend to imitate high-end German brands, but will replace traditional mainstream luxury brands." It is understood that the killer mace of Mazda to enter the luxury market is the upcoming launch of rear-drive RWD models with rotor engines, in-line six-cylinder engines and hybrid technology, including Mazda CX-60 to Mazda CX-90.

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