AutoBeta(AutoBeta.net)03/26 Report--

Only a week later, the price of zero-running cars has gone up again. Zero-running cars will adjust the official prices of all T03 models and subsidized models due to factors such as rising prices of upstream raw materials, the car said on its official Weibo account last night. This adjustment will take effect at 00:00 on March 26th, 2022. Prior to that, TO3 orders for deposit on zero run APP will not be affected.

It is understood that the price increase of the zero run T03 model ranges from 3000 to 5000 yuan, and the starting price of the zero run T03 is 73900 yuan after the price adjustment.

This is the second increase in the price of zero-running cars this month. On March 18, Zero cars announced that due to the sharp rise in the price of raw materials and the decline of state subsidies, the official guiding price of Zero cars has been adjusted after subsidizing all C11 models. The zero-running C11 model increased by 20,000 yuan to 30,000 yuan, and the adjusted price was 179800-229800 yuan, of which the zero-running C11 deluxe version rose 20, 000 yuan, the price rose from 159800 yuan to 179800 yuan, and the premium version and performance version both increased 30, 000 yuan. the prices are 209800 yuan and 229,800 yuan.

According to the data, Zero running Automobile was founded in 2015, and its founder is Zhu Jiangming. On March 17, Zero submitted an application to the Hong Kong Stock Exchange for listing, which may become the fourth new car-building power to sprint IPO after the listing of NIO Automobile, ideal Automobile and Xiaopeng Motor.

Public data show that zero-running cars have not made a profit since their inception. In the past three years, zero-running cars have lost a total of 4.374 billion yuan. From 2019 to 2021, their revenues were 117 million yuan, 631.37 million yuan and 3.132 billion yuan respectively. Adjusted net losses are 810 million yuan, 935 million yuan and 2.629 billion yuan, respectively. According to zero-running cars, they are expected to continue to lose money in 2022. In terms of gross profit, from 2019 to 2021, the gross profit margins of zero-running cars were-95.7%,-50.6% and-44.3%, respectively. Integrated zero-running cars delivered 43748 new cars in 2021, which is equivalent to a loss of nearly 32000 yuan for every car sold, regardless of the impact of different models.

It is worth mentioning that in the top "Wei Xiaoli", the top three "Wei Xiaoli" delivered more than 90, 000 new cars in 2021 (98155, 91429 and 90491 respectively in 2021). By contrast, the annual delivery volume of zero running is only half of them. In terms of gross margin, the gross profit margin of the ideal car is more than 20%, that of Xilai car is 19.7%, and that of Xiaopeng car is 12%.

So far, there are three models on sale under Zero Auto, namely Zero S01, Zero T03 and Zero C11. Data show that Zero delivered a total of 43748 new cars in 2021, of which the T03 accounted for 90% of the annual sales. in other words, the T03 is the main sales model of the three zero-running models.

The first production car launched by Zero is Zero S01, which currently sells for 11.99-150900 yuan. Founder Zhu Jiangming hopes to attract consumers' attention with this different model, but in fact, this model does not perform well in the market. A total of 2708 cars were delivered by the end of 2021, of which only 634 were delivered in 2021. The second model is the zero-run T03, which is positioned as a mini-electric vehicle and is the main sales model of zero-running cars, with a total of 46200 vehicles delivered from May 2020 to the end of 2021, of which 39149 were delivered in 2021, accounting for 90 per cent of the total sales for the year. The third model is the zero-running C11 model, positioning the medium-sized pure electric SUV. From October 2021 to the end of 2021, the C11 delivered a total of 3965 vehicles, of which 3964 were delivered in 2021.

In July 2021, Zhu Jiangming, founder of Zero Auto, released the Zero running 2.0 strategy and set a new goal-surpassing Tesla in three years, entering the new car-building force Top3 in 2023, and selling 800000 vehicles in 2025.

Zero says it plans to launch eight new models by the end of 2025 at a rate of one to three models a year, covering sedan sedans, SUV and MPV, with the latest large sedan C01 to be launched in the third quarter of this year. In addition, zero-running cars will also launch two cars with internal code names A01 and D01, priced between 10-150000 yuan and 25-300000 yuan; in the SUV market, zero-running cars will also launch two models codenamed A11 and A12, which will be priced in the range of 10-150000 yuan, and the internal code-named C12 will be priced between 20-250000 yuan, slightly higher than zero-running C11 In addition, Zero will also launch a car codenamed D01, a SUV codenamed D11 and a MPV codenamed D21, all of which will be priced at more than 25-300000.

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