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Evergrande car push pre-sale advertisement, Hengchi 5 is really coming!

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)03/28 Report--

Today, many netizens said that Evergrande pushed the pre-sale advertisement of Hengchi 5 in moments. It seems that Evergrande is really coming.

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Yesterday, Evergrande held a meeting of Hengchi 5 suppliers, at which Hengchi President Liu Yongzhao revealed that Hengchi 5 is going to be pre-sold. "thanks to the strong support of the government and partners, the work of Hengchi 5 is progressing smoothly and has entered the announcement of the Ministry of Industry and Information Technology, and the pre-sale is about to be fully launched," it said. Hengchi's first batch of exhibition experience centers and sales centers will be opened in 15 key cities, including Tianjin, Shanghai and Guangzhou in the near future. " Paying close attention to product quality in the next 3 months will ensure that Hengchi 5 will achieve mass production on June 22.

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The question of whether Hengchi 5 can be mass produced and sold has always been a topic of concern to people in the industry. In February, Hengchi 5 appeared in the list of "Road Motor vehicle production Enterprises and products announcement" (batch 353) newly released by the Ministry of Industry and Information Technology. In addition, a month later, it officially appeared in the catalogue of recommended models for the promotion and application of new energy vehicles, the catalogue of energy-saving new energy vehicles enjoying vehicle and ship tax relief, and the catalogue of new energy vehicles exempted from vehicle purchase tax. This also shows that Hengchi 5 has got the sales qualification.

After Hengchi 5 got the sales qualification, the issue of Hengchi 5 production sales is moving forward rapidly. on March 22, Evergrande Xu Jiayin said at the Hengchi 5 production mobilization meeting: work hard for three months, June 22 must achieve Hengchi 5 mass production. Of course, in addition to ensuring the mass production of Hengchi 5, Evergrande is also actively promoting the post-natal sales of Hengchi 5. Constantly recruit sales elites from abroad, and set up experience centers and consumer centers in key cities. Today, some media visited the Guangzhou Hengchi experience Center. from the pictures exposed, we can see that the real car of Hengchi 5 has been unveiled in the experience center for users to visit. It is not difficult to see that the mass production and sales of Hengchi 5 has become a lifesaver for Evergrande.

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Since 2021, it has been reported that there are problems with the funds of Evergrande Group, and Evergrande Automobile has also been implicated. In September 2021, Evergrande Automobile issued a notice saying, "in view of the group's liquidity problems, in the Group Evergrande Health Valley and the living space of new energy vehicles, resulting in delays in the payment of suppliers and project payments, resulting in the suspension of some related projects. In addition, Evergrande also experienced a collapse in share prices, a number of "allies" cashing in "running away", factory shutdowns and so on. Evergrande Group, its parent company, which faces huge debts, announced in October last year that new energy vehicles would become the main industry, indicating that the future direction of Evergrande will be an industry dominated by new energy vehicles and supplemented by real estate. At that time, the move also caused an uproar in the industry.

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Since then, Evergrande car building has been continuously promoted, through the sale of assets and the placing agent signed a placing and subscription agreement and other ways to raise funds for the mass production of Hengchi 5 to ensure that Hengchi 5 offline. It has been nearly five years since Evergrande announced cross-border car construction. Xu Jiayin has said that he wants to become the largest and most powerful new energy vehicle group in the world in 3-5 years.

At present, it is still difficult to become the strongest new energy automobile group. After all, the mass production of vehicles on the market is the first step, followed by how to attract users to buy is the key. 200000 class compact cars, there are many products for consumers to choose from in the market. In addition, Evergrande Group is also mired in a debt crisis, even if Hengchi 5 mass production listing is also very difficult to make a profit in a short time, but also need a lot of cash flow to support. Evergrande still has a long way to go in the new energy vehicle road.

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