AutoBeta(AutoBeta.net)03/30 Report--

On the evening of March 29th, Great Wall Motor released its financial results for 2021, which showed that the operating income of Great Wall Automobile in 2021 was about 136.405 billion yuan, an increase of 32.04 percent over the same period last year. The net profit belonging to shareholders of listed companies was about 6.726 billion yuan, up 25.43 percent over the same period last year. As for the main reason for the year-on-year increase in net profit attributed to the company's shareholders during the reporting period, Great Wall explained that it was "mainly due to an increase in vehicle sales".

According to relevant data, the cumulative sales of Great Wall Motor in 2021 was 1280993 vehicles, an increase of 15.2% over the same period last year. In terms of specific models, the most important sales of Great Wall in 2021 came from the Harvard brand, with cumulative sales of 770008 vehicles, an increase of 2.64% over the same period last year, accounting for more than 60% of the total sales of Great Wall Motors. The Euler brand is the biggest growth brand under Great Wall, with annual sales of 135028 vehicles, up 140% from the same period last year, while the tank brand, which became independent only last year, also sold 84588 vehicles. However, WEY, which is positioned as a high-end brand, became the only declining brand under Great Wall, with cumulative full-year sales of 58363 vehicles, down 25.65 per cent from a year earlier.

According to the data, Great Wall Automobile, founded in 2001, is a well-known self-brand car company in China, with five different sub-brands, including Harvard, Wei, Tank, Euler and Great Wall gun truck series. Among them, Harvard brand positioning "China SUV global leader"; Wei brand positioning "new generation smart car"; tank brand positioning "Chao play cross-country SUVs"; Eula brand positioning "global car brand that loves women more"; Great Wall pickup positioning "pickup leader".

In the past year, great changes have taken place in Great Wall Automobile. For example, in April 2021, Great Wall Motor announced that it would operate a new high-end off-road tank brand independently. According to the concern of the automobile industry, among the high-end brands (including Wei Brand, Tank and Salon), the tank brand that sold well was the tank brand. After the tank brand operated alone, the tank 300, which originally belonged to Wei Brand, was once popular after it was listed. After the inclusion of the tank brand, there is a scene that it is difficult to find a car. At present, tank brands are selling products including Tank 300and Tank 500. among them, Tank 500was launched on March 18 this year, and the new car was positioned as a medium and large luxury business SUV, with a total of four models: business version, sports version, Black Samurai version and customized version. The official price range is 33.5-395000 yuan. In terms of power, the new car is equipped with 3.0T V6 engine and 9AT gearbox independently developed by the Great Wall for the first time, with maximum power 260kw. The maximum torque is 500N ·m / 1500-4500rpm, which is the first model under Great Wall to use 3.0T+9AT. In the future, tank brands will also launch new models such as tank 400, tank 700 and tank 800 one after another.

This time, in November 2021, Great Wall launched its third new high-end brand salon after WEY and tanks, and the first model, Machine Jialong, was also officially launched and launched in a limited edition. the new car is located as a pure electric coupe with an official price of 488000 yuan. Salon Automobile said on the day of the launch of the new car that it will become the number one luxury pure electricity brand in China at 40-800000 yuan in the future. In addition, Great Wall also launched a number of new models in 2021, including Harvard first Love (launched on January 11, 2021, positioning new compact SUV, official guidance price is 7.89-112900 yuan), Harvard Red Rabbit (launched on May 20, 2021, positioning compact SUV, official guidance price is 10.98-123800 yuan), WEY Mocha (launched on May 21, 2021) Official guidance price is 17.58-218800 yuan), WEY Macchiato (launched on September 29th, 2021, positioning compact SUV, official guidance price is 14.68-163800 yuan), WEY latte DHT (launched on December 17, 2021, official guidance price is 15.98-179800 yuan) and so on.

On the whole, Great Wall still achieved good growth against the background of lack of cores throughout the year, but reviewing its previous annual sales target of 1.49 million vehicles in 2021, Great Wall did not achieve this goal as scheduled. For the 2022 annual sales plan, Great Wall has set a sales target of 1.9 million vehicles for 2022. Industry insiders believe that the strength of Great Wall to set this goal mainly comes from a number of high-performing models. Including Harvard H6, tank 300, Ola good cat, Great Wall gun pickup and so on. At present, Harvard Divine Beast, Wei Brand "Coffee three Brothers" and Tank 500 are all on the market. According to the plan, Great Wall will launch a number of models this year, of which the tank brand will launch its third model, the Tank 700; the Harvard brand will launch at least 2 or 3 new models, including KuGou; the Wei brand will launch retro SUV dream and Wei brand MPV models; and the Eula brand plans to launch ballet cats, lightning cats, punk cats and other models. However, it remains to be seen whether the launch of new models will help Great Wall achieve year-on-year growth of more than 48 per cent in 2022 and meet its sales target of 1.9 million vehicles.

According to the latest figures, Great Wall's cumulative sales from January to February in 2022 were 182000, down 20.2 per cent from a year earlier. As for the reasons for the decline in sales, Great Wall officials said that due to the Spring Festival, Bosch ESP supply shortage and other factors in February, Great Wall limited production capacity and problems in the supply of parts.

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