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On April 7, Lantu dreamer officially launched the pre-sale, the new car launched a total of seven-seat version and four-seat version, of which the pre-price range of seven-seat version is 38-480000 yuan, and the pre-price of four-seat customized version starts at 600000 yuan. It is understood that the dreamer is the second model of Lantu Automobile, based on the ESSA native intelligent electric architecture, positioning large-scale MPV.

In terms of appearance, Lantu dreamer continues the concept of family-style luxury yacht design, using a larger grille design, the internal use of straight waterfall modeling, matrix LED headlights sharp shape, LED daytime driving light belt throughout the front face, the middle is a luminous car logo, the overall aura is very powerful.

On the side of the car body, the Lantu dreamer is equipped with a side slide door, and its slide rail adopts a hidden design, which has a strong whole. In the rear part of the car, the design of the Lantu dreamer is relatively simple, the square shape can improve the utilization rate of the space in the car, and the taillights on both sides are connected by dark strips, which is not a penetrating taillight in the traditional sense, but the effect after lighting is still very recognizable. In terms of size, Lantu Dream parents' width and height are 5315/1980/1810mm, wheelbase 3200mm, positioning luxury large MPV, than 4975/1850/1945mm (wheelbase 3000mm) is also a circle.

In terms of interior decoration, Lantu Dreamer adopts through-type central control horizontal screen design, which is basically consistent with Lantu FREE. The through-type triple screen is very eye-catching, which is composed of LCD instrument, central control screen and additional entertainment screen. At the same time, it provides beige and brown two kinds of color matching, with leather package interior decoration materials, the sense of science and technology and luxury are very in place. In terms of seats, the seven-seater model uses a 2'2'3 seat layout, of which the second row is equipped with aviation seats with leg drags and extra-long front and rear rails. The four-seater version has a more luxurious back row and can be customized.

In terms of power, Lantu dreamer will launch the pure electric version and the extended version, the pure electric version is equipped with front and rear double motors, the maximum comprehensive power 320kW (435hp), the maximum torque 620Nm 100km/h acceleration 5.9s, the comprehensive range 600km; the extended version is also equipped with front and rear dual motors, maximum power 290kW (394hp), maximum torque 610Nm zero-100km/h acceleration 6.9s, comprehensive mileage 700km.

Data show that Lantu Automobile is a high-end intelligent electric brand of Dongfeng Automobile Group, which released its brand logo and Chinese name on July 17, 2020. the first model, Lantu FREE, was launched on June 19, 2021, with a total of pure electric version and extended range version of two power models, priced at 333600 yuan and 313600 yuan respectively, of which the pure electric version NEDC has a range of 500km, while the extended version NEDC has a range of 860km. At present, Lantu FREE is still in a climbing period, with sales of 6431 vehicles in the five months on the market and 1553 and 740 vehicles in January-February 2022, respectively.

Lantu dreamer is the second production car of Lantu Automobile, positioning luxury large-scale MPV. Compared with the car, SUV market, MPV market sales are not high. According to the latest retail sales statistics of the Federation of passengers, the domestic narrow passenger car market sold 20.146 million vehicles in 2021, an increase of 4.4% over the same period last year. Of this total, car sales were 9.846 million, down 6.4 per cent from the same period last year. 1.079 million MPVs and 9.221 million SUVs were down 1.0 per cent from the same period last year, an increase of 3.0 per cent. As a result, MPV accounts for only 5 per cent of the passenger car market.

As the current high-end MPV market is still in a blank, more and more brands begin to layout and transform high-end new energy MPV. Since the end of last year, Zhao Changjiang, general manager of Tengli sales Division, has been collecting netizens' demand for high-end MPV on the Internet. According to the latest news, the high-end MPV will be officially unveiled at this year's Beijing Auto Show. The price may be around 600000.

In fact, more and more car companies are focusing on this market segment. For example, Red Flag cars were exposed last year to launch a high-end MPV this year, and as a new force in car building, the ideal car also has an electric MPV, which is also positioned as a high-end MPV. Judging from the known news, Teng Teng, Red Flag and Wei Brand will also launch high-end MPV models one after another, perhaps at different prices, but they all begin to set foot in the high-end travel market.

However, there is no conclusion whether it is the high-end new energy MPV or the traditional fuel MPV. From the actions of Dongfeng Lantu, Polar Krypton and BYD and other car companies to launch new energy MPV, the momentum of full electrification of the MPV market has been irresistible, and with the entry of these models, the competition in the MPV market will be more and more fierce.

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