AutoBeta(AutoBeta.net)04/09 Report--

On the evening of April 8, Lecker announced an increase in the price of its new energy vehicles. Officials said that due to the rising prices of upstream raw materials and other comprehensive factors, Lectra will raise the official guidance price of its new energy (PHEV plug-in hybrid) products by 2000-4000 yuan. It is understood that the price adjustment will take effect at 00: 00 on May 1, and the products involved in Lectra's new energy 01 PHEV, 05 PHEV, 06 PHEV, 09 PHEV and other models.

At present, it is not clear about the specific price adjustment of Lecker new energy models. According to the official website, the new energy vehicles currently on sale under LinkedIn include Linked01 PHEV, 05 PHEV, 06 PHEV and 09 PHEV. Currently, there are two versions of Lengke 01 PHEV, which are priced at 197700 yuan and 222700 yuan respectively; the 222700 PHEV is priced at 227700 yuan; and there are three versions of the 06 PHEV, which are priced at 153800 yuan, 163800 yuan and 168, 800 yuan respectively. The 09 PHEV is the largest plug-in model under LinkedIn, with a price range of 359 to 370,900 yuan.

It is worth mentioning that polar krypton cars, also owned by Geely, also announced a price increase on May 1. On April 2, the polar krypton car released the price adjustment: affected by the continuous rise in the price of upstream raw materials and other factors, the price increase of new energy vehicles has become a common phenomenon in the industry. Polar krypton will raise the price of polar krypton 001 at 00:00 on May 1, and the price adjustment plan will be announced before April 30.

Polar Krypton car is Geely's new intelligent pure electric car brand, released on April 15, 2021, the first model of polar krypton 001 is based on Lecker ZERO Concept, the current polar krypton 001 models include ultra-long-range motor WE version (299000 yuan), long-range dual-motor WE version (299000 yuan), long-range dual-motor YOU version (368000 yuan) three models, the new car will be delivered in October 2021. At present, polar krypton 001 has confirmed the price increase, and there is still a gap of less than a month, as to how much the increase still needs to be officially announced at that time.

In addition to Lectra cars and polar krypton cars, recently, a number of car companies have announced price increases, and basically adjust prices in real time. GAC EA officially announced that the prices of its products on sale will be adjusted from April 7. According to different models and configurations, the overall increase of new cars is 6000-10000 yuan. For more information, please see the table below:

On April 6th, Chery New Energy official announced a price increase: affected by the continued sharp rise in the prices of batteries, chips and other raw materials, the price of some models on sale in Chery New Energy has been raised by 2900 yuan to 5000 yuan, and the vehicle lifetime warranty and other rights and interests remain unchanged. this is the second time that Chery New Energy has raised the price of new cars this year.

In addition, affected by the continued sharp rise in the prices of automotive chips, precious metal raw materials and power batteries, the price of Xingtuzhuifeng ET-i model will be increased by 3000 yuan, which will take effect from 00: 00 on June 1, 2022. It is understood that Xingtuufeng ET-i officially launched on March 2, the new car launched a total of two models, equipped with "star nuclear power ET-i all-engine super hybrid" plug-in hybrid technology, the price range is 14.98-159800 yuan.

Since 2022, many car companies have announced price increases due to the continuous rise in the prices of upstream raw materials and other factors. According to incomplete statistics, nearly 2/3 of the top 30 new energy vehicles sold last year have announced price increases this year. There are nearly 40 new energy models involved in price increases, including Tesla, Polar Krypton, Euler, Nezha, GAC Eian, Xiaopeng, BYD, SAIC GM Wuling, Volkswagen, Zero run, Polar Krypton, Geometry, Weimar, Roewe and other brands. It is worth mentioning that the situation began to "spread" to fuel cars, and Mercedes-Benz also sent a notice to dealers a few days ago, saying that the manufacturer's suggested retail price of some models on sale would be raised accordingly from April 2, 2022. It is not difficult to see that the impact of rising raw material prices upstream affects not only new energy car companies, but also fuel car companies.

For the recent price increase of new energy models, ideal car CEO Li Xiang has posted that at present, brands that have contracted with battery manufacturers to determine the range of battery price increases in the second quarter have basically announced price increases immediately. For those who have not yet raised the price, most of them have not yet agreed on the rate of increase, and they will generally increase immediately after waiting for an agreement. In addition, some people in the industry pointed out that apart from labor and manufacturing costs, the main reason affecting the price increase of car companies is the sharp rise in the price of power batteries and insufficient supply, while the increase in the price of power batteries is caused by the sharp rise in lithium and nickel, the raw materials upstream.

Although most new energy car companies have announced price increases, the price increases do not seem to affect the sales of new energy. Shen Dai, an analyst at Puyin International, believes that the price adjustment will cause short-term order fluctuations for car companies, but will not change the medium-and long-term demand growth. Moreover, most of the Lai, Xiaopeng and ideal models are in the price range of more than 200000 yuan, and the price sensitivity of the target users is lower, so they are less affected by the price adjustment. At present, due to the upstream raw material price increase passed to automobile companies, it is a better time to adjust market expectations, and timely layout is recommended.

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