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On the last day of March, the long-preheated domestic BMW X5 was officially launched. Four models were launched for the new car. Two engines of 2.0T and 3.0T were available for power. The price range of 2.0T version was 60.5- 635,000 yuan, and that of 3.0T version was 70.5- 775,000 yuan.

BMW X5 is a medium and large SUV owned by BMW Group. The price of imported version is 6999 - 863,900 yuan, while the price of domestic version is 605,000 - 775,000 yuan. Although the domestic version has dropped 94,900 yuan compared with the imported version, and the size has also been comprehensively lengthened, there is still a certain gap compared with the previously rumored starting price of 558,000 yuan, so many netizens shout expensive after the new car is launched.

At the same time, the automobile industry pays attention to understand from BMW X5 car friends circle, now order domestic BMW X5 needs to increase the price, already blindly ordered users also need to add 40 - 50,000 yuan or so to pick up the car at the end of this month, so domestic BMW X5 price increase is a case or common? What is the fare increase situation in various places? In response to the above questions, the media visited some BMW 4S stores for in-depth understanding.

First of all, dealers in Guangfo area have no preferential treatment, and there are certain differences in the landing price of full-price car purchase and loan car purchase. The licensing fee is basically about 3500-5000 yuan. According to the quotation of a dealer in Foshan, the price of domestic BMW X5 is about 5000 yuan. Because the license fee cannot be discounted, it is equivalent to disguised price increase. The total price increase is about 8500 yuan. Of course, if you buy a car with a loan, in addition to the 3500 yuan financial service fee, other items can be discussed in detail.

In contrast, Guangzhou area realizes "price increase" by means of compulsory package addition, but it is more affordable by means of compulsory package addition than Mingmu price increase. A dealer in Guangzhou said that whether it is 2.0T or 3.0T, the mandatory package is 10,000 yuan. However, the compulsory installation package is 10,000 yuan is also an individual phenomenon, most 4S shops compulsory installation cost in 20,000 - 30,000 yuan, but the specific items provided package are different.

In other regions, the price increase in Beijing is relatively large. Beijing Chaoyang District a BMW 4S shop sales personnel said, Domestic BMW X5 first arrived at the end of April, Now order 2.0T plus 30,000, 3.0T plus 50,000, And only accept cash form. The BMW 4S shop sales staff stressed that the price increase situation throughout Beijing is like this, not ours. It is understood that BMW 4S shop in Beijing area has two forms of cash and additional package, including film, foot pad, trunk cushion, etc., among which 2.0T needs to add 30,000 yuan cash or decoration package, 3.0T needs to add 50,000 yuan cash or decoration package. The difference is that cash mark-up can be picked up as soon as possible in early May, while mandatory add-on packages can only be picked up in June-July.

As the birthplace of the domestic BMW X5, Shenyang's price increase is comparable to that of Beijing, and the situation is similar to that of Beijing. It is also cash and decoration package, and the difference is the morning and evening of picking up the car. Shenyang a BMW 4S shop sales personnel said, Now BMW factory affected by the epidemic, The earliest car to the store also to the end of April,(Domestic BMW X5) Only accept car booking, 2.0T plus 30,000, 3.0T plus 50,000, Cash.

In Shanghai area, because Shanghai is still in the epidemic control stage, although can accept car booking, but it is expected to be around June to pick up the car. Some dealers said that the domestic BMW X5 now has to choose a decoration package and pay a car inspection fee, 2.0T combination package needs to add 20,000 yuan, 3.0T needs to add 35,000 yuan. In Shenzhen area, a 4S shop sales personnel said, Domestic X5 now need to add a car clothing decoration, 2.0T car clothing price is 20,000 yuan, 3.0T car clothing price is 30,000 yuan.

On the whole, due to the impact of epidemic situation and chip shortage, the factory production capacity is reduced. Most cities in China have increased the price of domestic BMW X5 to different degrees, which is realized by cash and decoration package. The cash price increase can be faster to pick up the car, while the time to pick up the car with decoration package is relatively delayed. In addition, some districts will also charge service fees and vehicle examination fees, which are actually disguised fare increases.

Because BMW X5 is successfully listed in China, imported BMW X5 begins to clear inventory, different regions have different degrees of preferential treatment. Through investigation, it is found that the preferential treatment for imported BMW X5 is relatively large, such as Beijing discount of 30,000 - 40,000 yuan, Shenzhen discount of 40,000 yuan, Guangzhou discount of 55,000 yuan, etc. Of course, there are also some areas to evaluate the sale of imported BMW X5, such as Shanghai, Shenyang and so on. From this point of view, imported BMW X5 discount between 30,000 - 50,000 yuan, while domestic BMW X5 price increase 1- 50,000 yuan, it seems that buying imported BMW X5 is more cost-effective. However, because the size of the domestic BMW X5 is fully lengthened, even reaching the level of BMW X7, so choosing the preferential imported BMW X5 or the price-increased domestic BMW X5 is actually a matter of wisdom.

It should be noted that the above are based on the general situation in the region, but it does not mean that there are price increases in all regions. In addition, selling cars at a higher price belongs to dealer behavior, and the increase range directly affects the speed of picking up the car. For consumers, selling cars at a higher price and buying cars at a higher price are behaviors that you are willing to do. If you accept, you choose to increase the price, if you don't accept, you wait for the car or choose to buy other products of the same level. According to the current market situation, due to the supply of parts and the impact of the epidemic situation, it has become a consensus in the market to sell cars at a higher price.

Longer size and lower price are really good things for consumers. Perhaps, for a consumer who has the ability to buy a BMW X5, adding tens of thousands of dollars is not a big deal, but the act of selling a car at a higher price does make consumers feel uncomfortable.

BMW X5 sales have been higher than Audi Q7 and Mercedes-Benz GLE before it was made in China. According to the traffic insurance data, the number of imported BMW X5 in 2021 was 50712, with a year-on-year growth of 3.46%, while Mercedes-Benz GLE and Audi Q7 were 47786 and 16327 respectively, with a year-on-year growth of 32.15% and 60.29% respectively. So in the domestic BMW X5 price increase, in the imported BMW X5 discount background, consumers will choose the same level of Audi Q7/Mercedes-Benz GLE? Will it affect BMW X5 sales?

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