AutoBeta(AutoBeta.net)04/12 Report--

Wei Brand, a unit of Great Wall Motors, posted a "explanation on the price adjustment of Wei Brand products" on its official Weibo this afternoon, saying: "No announcement will be made until the last minute". The announcement shows that under the influence of comprehensive factors such as the sharp rise in the prices of raw materials, chips and core components, Wei Brand will adjust the official guiding prices of some coffee models for sale by 5000 yuan to 12000 yuan. the price adjustment will take effect at 00:00 on April 15. In Wei APP "now purchase" import car purchase and the price adjustment before the payment of deposit, will not be affected by this price adjustment.

According to the announcement issued by Wei Brand, the models with higher prices of Wei Brand involve Macchiato DHT, Macchiato DHT-PHEV, Latte DHT and Mocha 2.0T. Specifically, macchiato DHT and latte DHT rose 10,000 yuan to 15.58-169800 yuan and 16.98-189800 yuan respectively, Macchiato DHT-PHEV rose 12000 yuan to 17.88-189800 yuan, and Mocha 2.0T rose 5000 yuan to 19.28-228800 yuan. On the other hand, the Mocha DHT-PHEV, which just went on sale on March 1, remains at its original price of 29.90-315000 yuan.

Before Wei Brand announced the price increase, nearly 50 new energy models from more than 20 car companies have announced price increases this year. Brands, including Lulai Automobile, ideal Automobile, Xiaopeng Automobile, Changan New Energy, Chery New Energy, and so on, have announced price increases for some of their models. One of the reasons for the price increase is largely due to the rise in the price of raw materials, especially the key raw materials for power batteries, as shown by previous data, the average price of battery-grade lithium carbonate has risen from 50,000 yuan per ton to 500000 per ton in only one year. Nickel and cobalt prices have also risen significantly at the same time, such as cobalt prices rising from less than 300000 yuan per ton at the beginning of last year to more than 560000 yuan per ton, which led to a rise in the price of power batteries. According to data released by Shanghai Iron and Steel Federation, the prices of some lithium materials fell again today, with electrolytic cobalt falling 2500 yuan / ton, cobalt carbonate down 5000 yuan / ton, and the average price of battery-grade lithium carbonate down 4000 yuan / ton to 496000 yuan / ton. At present, the price increases of new energy vehicle companies are the result of the further transmission of price increases downstream, but the price increases do not affect the sales volume of car companies. According to statistics, from January to March this year, the wholesale sales of new energy passenger vehicles in China were 1.19 million, an increase of 145.4% over the same period last year. Retail sales of new energy passenger vehicles in China were 1.07 million, an increase of 146.6%.

According to the attention of the automobile industry, the Great Wall WEY (Wei Brand) brand was founded in 2016, and its models currently on sale include VV5, VV6, VV7, Mocha, Macchiato, latte and other models. Among them, VV5, VV6 and VV7 are the earliest models launched by the brand. In 2017, WEY relied on VV7 and VV5 models to achieve annual sales of 86000 vehicles; WEY VV6 officially launched in August 2018, the WEY family product camp was further enriched, and the annual sales increased to 139500 vehicles that year. After that, WEY sales began to decline, with WEY sales of 100000 in 2019 and 78500 in 2020, while WEY sales in the past 2021 totaled 58363, down 25.56% from a year earlier, making it the only brand under Great Wall to decline.

At present, the products of the WEY brand are mainly coffee series products, although the VV series models are still on sale, but there is no specific sales data. On May 21, 2021, WEY Mocha officially launched, positioning medium-sized SUV, the price range is 17.58-218800 yuan; November 17, 2021, WEY Macchiato DHT officially launched, positioning compact SUV, price range is 16.68-177800 yuan; December 17, 2021, WEY latte DHT officially launched, the new car launched a total of medium cup, large cup, super-large cup three models, the price range is 15.98-179800 yuan. The latest figures show that Wei brand sold 14285 vehicles from January to March this year, including 2576 monthly sales of the latte DHT3 and 519 monthly sales of the newly launched Mocha DHT-PHEV3.

For this year's Wei brand new car plan, relevant news shows that in 2022, in addition to the Mocha DHT-PHEV already on the market and the upcoming dream come true, Wei Brand will launch four new models, covering medium and large SUV, MPV and vintage cars. Among them, the new medium and large SUV is expected to have a three-row six-seat layout, which will continue the DHT-PHEV powertrain in terms of power, which will be higher than the Mocha series currently on sale, and the price may be more than 300000 yuan. MPV will offer two new models, including business-focused, large-scale MPV and family-oriented, medium-and large-sized MPV models. In addition to "realizing the Dream", Wei Brand will also launch another brand-new model whose positioning is lower than "realizing the Dream".

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