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Big adjustment! Sales of joint venture brands have plummeted

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)04/12 Report--

Today, the Federation released a ranking of manufacturers' sales in March. Judging from the ranking of automobile companies, the top selling position of domestic manufacturers is still FAW-Volkswagen, but six of the top 10 car companies have fallen by more than double digits, namely FAW-Volkswagen, SAIC-Volkswagen, Great Wall Motor, SAIC-GM Wuling, SAIC-GM, Dongfeng Nissan, with SAIC-GM having the highest decline, followed by FAW-Volkswagen. In the independent camp, BYD has soared again.

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Specifically, in March 2022, three car companies sold more than 100,000 vehicles, namely FAW-Volkswagen, Chang'an Automobile and BYD.

First of all, let's take a look at the joint venture brands. among the joint venture brands, the retail sales of the top three traditional joint ventures (FAW-Volkswagen / SAIC-Volkswagen / SAIC-GM) were not satisfactory in March and fell sharply in March. Although FAW-Volkswagen is the top seller in China, it fell 40.2 per cent year-on-year to 126131 vehicles, while SAIC-Volkswagen fell 34.6 per cent to 78018 vehicles. In addition, SAIC GM fell 40.5 per cent year-on-year to 70021 vehicles, making it the biggest decline on the list. The main reason for the decline was affected by the epidemic in March. Due to the spread of the COVID-19 epidemic throughout the country, the production plants of many automobile companies were forced to stop production, which affected their car production and sales to varying degrees. Jilin and Shanghai are the hardest hit by the epidemic, while FAW-Volkswagen is headquartered in Jilin, and SAIC-Volkswagen and SAIC-GM are headquartered in Shanghai. The factories of these three car companies are all in the worst-hit areas, and it is normal for production and sales to decline.

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In addition to the three joint ventures, Dongfeng Nissan also performed poorly, with retail sales of just 67159 vehicles in March, down 33.5 per cent from a year earlier. For the reason for the sharp decline in sales, Nissan China attributed to "COVID-19 epidemic, cross-industry shortage of raw materials and other external factors." However, in terms of its product sales, the seventh generation of Teana sold 11679 vehicles in March; the new and old Xuanyi sold 30240 new cars, and Xiaoke contributed 15234 to Nissan, and all three models declined to varying degrees. After the replacement of Qijun, which had previously maintained monthly sales of more than 10,000 vehicles, its sales fell directly to the bottom, with cumulative sales of only 5012 vehicles from January to February this year. It is worth mentioning that GAC Toyota is the only joint venture on the list with positive growth and the highest sales growth, with sales of 88048 vehicles in March, up 26.9 per cent from a year earlier.

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In terms of independent brands, Changan, BYD and Geely ranked second, third and fourth respectively in the list, and all achieved growth. Among them, the brightest performer among independent brands is BYD, which ranks third, with sales up 161.4 per cent year-on-year to 103229 vehicles, the highest increase on the list. According to KuaiBao, BYD's previously released production and marketing, since BYD stopped producing fuel vehicles in March, sales of fuel vehicles, including sedans, SUV and MPV, were all zero. In other words, BYD's sales growth has almost nothing to do with fuel vehicles. According to the data, BYD rose 143.8 per cent to 26723 vehicles in March from a year earlier, and BYD's cumulative outstanding orders have reached 400000 and are still growing month by month, with a large number of BYD DM-i models waiting to be delivered.

In terms of sales volume, Changan Automobile is second only to FAW-Volkswagen, by contrast, the difference between the two is only 5694 vehicles, the gap is very small. According to retail data, Changan CS75 sold 22811 vehicles in March, but fell 24.8% from a year earlier. However, as the hottest model in Changan, the second generation of Changan CS75 PLUS was launched in March with a vehicle price range of 12.49 yuan to 54900 yuan, so it is expected to bring new growth. Sales of Changan CS55 models were 17176 in March, up 63.5% from a year earlier. It is understood that sales of the second-generation CS55 PLUS have soared since its launch in September 2021, and the gap between October and December 2021 is less than a thousand vehicles compared with CS75.

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As for its own brand Great Wall, retail sales of Great Wall cars in March were 74071, down 12.3 per cent from a year earlier. As for the reason for the decline, officials say it is because the epidemic has affected the supply of spare parts and led to a decline in production capacity. In fact, there are many products from Great Wall, including Tank 300, Ola good Cat, Harvard H6, Harvard Dog and so on, but data show that Harvard H6 sales fell 43.7 per cent to 19303 units in March from a year earlier, while the Euler brand, a brand of new energy vehicles owned by Great Wall, sold 14264 vehicles in March, up 9.31 per cent from a year earlier. Among them, the monthly sales of Eula good cats is 6374, while according to the sales data previously disclosed by Great Wall, the cumulative sales of black cat and white cat models in 2021 exceeded 88000, accounting for 65% of the total sales of the Eula brand. However, orders for black cat and white cat models have been suspended due to the sharp rise in raw material costs. According to the scheduling progress news released by Dong Yudong of Great Wall Euler brand CEO in Euler App, suppliers have not yet recovered due to the epidemic, and production of black cats is expected to continue to be suspended this week. White Cats is now able to secure inventory resources from some parts suppliers to support White Cats to schedule production of a total of 146units in 15-16 days, of which 97 305km luxury models are expected to deliver most of the orders before November 23, and 49 360km luxury (kitten versions) are expected to deliver most of the orders before November 14.

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Finally, from the overall point of view of the list, affected by the epidemic and the shortage of chips in the upstream market, the overall car market performance is not optimistic. Data show that retail sales in the passenger car market in March this year were 1.579 million, down 10.5% from the same period last year, and an increase of 25.6% from the previous month. This is the lowest sales in March of recent years. Retail sales totaled 4.915 million vehicles from January to March, down 4.5% from the same period last year and 230000 from the same period last year. The overall trend was lower than expected. However, the sales performance of domestic independent brands is relatively good. According to the March manufacturer sales ranking released by the Federation today, self-branded retail sales in March were 750000, up 17 per cent from the same period last year and 37 per cent from the previous month.

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