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Today, the official picture of Hongqi brand's new flagship SUV LS7 model has been exposed online. Hongqi LS7 positioning large SUV, is the first model of Hongqi L series and the latest flagship model of Hongqi. The new car will be equipped with 4.0T engine and is expected to go on sale in the second half of 2022.

The new car appeared in the declaration catalogue of the Ministry of Industry and Information Technology in December last year. Combined with the previous declaration information and the newly released official drawings, the appearance of the new car's front face continues the classic family design style of the red flag. The use of a large-size straight waterfall front grille, coupled with chrome decoration, makes the whole look very atmospheric, the center of the grille is decorated with red flags, and extends to the engine hood, the recognition is very high. The LED light group on both sides is the conventional design of the Red Flag brand. On the side of the body, the overall line of the new car is relatively smooth, which makes the whole car very slender. In addition, the new car is equipped with a number of spoke chrome rims and pedals under the door. In the rear part, the new car taillights are designed with penetrating design and decorated with chrome-plated decorative strips, while the rear enclosure is also equipped with chrome-plated strips, which can further improve the visual width of the vehicle. In terms of body size, according to the previously declared information, the length, width and height of the new car are 5695/2095/1985mm, wheelbase is 3309mm, positioning large SUV, is currently one of the largest SUV on the market, 3309mm wheelbase also exceeds most D-class cars. By comparison, the size of the new car is larger than BMW's newly released BMW X7. As a reference, the new BMW X7 has 5162/2000/1819mm in length, width and height and 3105mm in wheelbase.

In the interior part, the new car uses a large number of wooden panels and leather wrapped with gilt edge decoration, and the overall tone is mainly dark brown, which looks more luxurious; in terms of configuration, the new car is equipped with a very popular dashboard and center console screen; in terms of seat layout, the new car has two separate seats in the back row and also uses a large number of mahogany and leather packages. In terms of power, the new car will be equipped with a 4.0T V8 engine with a maximum power of 265kw.

Considering the positioning and body size of the new car, the price of the new car is expected to exceed 1 million yuan. In terms of competitive products, the new car is expected to compete with ultra-luxury SUV models such as Rolls-Royce Curinan and Bentley Tim Yue. Of course, the price of the Red Flag LS7 model is not clear, and it will take more official announcement to decide whether this will be the case in the end.

According to the plan previously released by Red Flag, the L series is a new noble red flag supreme car, of which the Red Flag L5 is the representative. in addition to the Red Flag LS7 mentioned above, the future Red Flag brand L Series will also launch L3, L1, and LS3 models.

According to public data, Red Flag is an independent high-end brand of FAW Group. At present, FAW Red Flag has two major product systems: the car family and the SUV family, covering 15-700000 yuan in the high-end market, fuel and pure electricity. Among them, the car family has H5, H7, H9, E-QM5 four models, the SUV family has HS5, HS7, E-HS3, E-HS9 four models. According to Shanghai Insurance data, Red Flag brand sold 271600 vehicles in 2021, up 42.28% from the same period last year, higher than traditional luxury brands such as Cadillac (232800), Lexus (219200) and Volvo (119100). For its 2022 sales target, FAW Red Flag has set a target of 450000-500000 vehicles. From January to February this year, FAW Red Flag sold 63800 vehicles, up 40 per cent from a year earlier. In the future, FAW Red Flag will form four major product camps: h-series (mainstream cars), L-series (supreme cars), Q-series (commercial vehicles) and S-series (supercars). Up to now, all the products on the market belong to H-Series, which is also the main product line promoted by Red Flag Brand. In the two months of this year, the best-selling models of FAW Hongqi HS5 and Hongqi H5 were 25385 and 18197 respectively. With the launch of Red Flag LS7 in the second half of this year, the product rectangle of FAW Red Flag will be more perfect.

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